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Dutch Moderne examines a little-charted genre of Dutch graphic design during the 20's and 30's. The stylistic movements of the period - from De Stijl to art deco - played a vital role in bringing the concepts of the modern movement into the commercial world. A synthesis of cubist and ancient Egyptian and Mayan forms, art deco quickly spread throughout post-World War I France, Germany, England, Italy, and Eastern Europe before appearing in Holland. And yet despite its comparatively late start, Dutch designers enthusiastically embraced the style for its contemporary feel, elegance, and streamlined aesthetic as an alternative to staid traditional and outrageous revolutionary graphic approaches. The style influenced virtually all forms of Dutch commercial art, from magazines, newspapers, and posters to trademarks and advertisements. Dutch Moderne features over 500 of these designs, many of which have never before been published in the United States, by scores of designers both renowned and anonymous. These unearthed artifacts of Dutch commercial design reveal the rich legacy of an indigenous style. This book is an essential resource for graphic designers, students of design, and pop culture history aficionados alike.
A PRINT magazine and Design Observer Best Book of the Year The first English translation of a famous 1972 debate between Dutch graphic designers Wim Crouwel and Jan van Toorn, a public clash of subjectivity versus objectivity at Amsterdam’s Museum Fodor that helped set the stage for bold philosophical showdowns to come in design culture. Held in response to an exhibition of Van Toorn’s work at Stedelijk Museum, including student posters protesting the Vietnam War—in an era of youth culture and increasing resistance to authority, capitalism, and the power of media—the stakes were aesthetic, ethical, and politically charged. Crouwel defended his approach of neutrality and austere rationalism, attention to typography and worksmanship, and professionalism in service of the client’s message. Van Toorn argued for his use of chaos, collage, and photographs of everyday life; that a designer’s ideas, personality, and political commitments are integral to the work. Dialogue on The Debate has reverberated in graphic design circles for the four decades since, and it is often referenced in modern design criticism as a key marker for the philosophical positions that continue to define the profession. The first English transcript of this key event in design history will allow a contemporary audience to discover the ongoing relevance of The Debate in an increasingly complex visual culture. Along with the transcript, this pocket-sized clothbound book contains a foreword by prominent design critic Rick Poynor, and essays from Dutch design historian Frederike Huygen, who discusses the historical context of the debate, and curator Dingenus van de Vrie, who looks more closely at these two giants’ different perspectives on graphic design. A color gallery juxtaposes a representative selection from the oeuvres of Crouwel and Van Toorn, including exhibition designs, calendars, posters, brochures, artist book designs, postal stamps, and fascinating works such as the script of a 1969 stage production based on a story by Jorge Luis Borges, sealed in a tin can, and a many-gatefolded catalog for Ed Ruscha’s “Dutch Details” at Groninger Museum.
Overzicht van vooral de 20e-eeuwse Nederlandse typografie.
This book explores modernism in Dutch graphic design of the 20th Century with an emphasis on the varied aspects and meanings of the term modernism. Its publication coincides with an exhibition at the Special Collections facility of the University of Amsterdam. The book comprises three reflective essays, on the periods 1920?1940/45, 1945?1990 and 1990?present.0'Modernism: In Print' presents a comprehensive picture of the subject, drawn from the collection and the design archives of Special Collections. It interrogates the canon by including some less well-known examples of graphic design work.0The concept of modernism dominates the discourse on graphic design. This book aims to recognize its often underestimated complexity.00Exhibition: Speciale Collecties, Universiteit van Amsterdam, The Netherlands (16.06.-01.10.2017).
Otto Treumann (1919-2001) is a major pioneer in the modernization of graphic design in the Netherlands. Inspired by Swiss typography and Bauhaus aesthetics, Treumann's oeuvre combines easy-to-read visual elements with iconoclastic color treatment, enhanced by his wide knowledge of printing techniques acquired during the Second World War when he forged documents for the resistance. Treumann enjoyed a special relationship with industrial clients, devising house styles and logos for the publishing house Wolters Noordhoff, the Kröller-Müller Museum, the Royal Institute of Dutch Architects and El Al Airlines; he also designed posters for the Industries Fair in Utrecht, the Rotterdam Ahoy and Tattoo in Delft. Based on materials from the Otto Treumann Archive at the Stedelijk Museum, and designed by Irma Boom, this volume surveys Treumann's career.
Survey of the vitality of the current design scene in The Netherlands. Innovation and experimentation in architecture, urban planning, industrial design and graphic design. Contemporary Dutch designers artfully recast and reintrpret known forms and modernist archetypes through technological know-how, creativity and wit.
Jan van Toorn is one of the most significant and influential Dutch graphic designers to have emerged since the early 1960s. His designs persistently call attention to their status as visual contrivances, obliging the viewer to make an effort to process their complexities. Van Toorn wants the public to measure the motives of both the client and the designer who mediates the client's message against their own experiences of the world. He hoped in this way to stimulate a more active and skeptical view of art, communication, media ownership and society. Projects such as Van Toorn's posters and catalogues for the Van Abbemuseum in Eindhoven and his long-running series of calendars for the printing firm Mart.Spruijt are powerful demonstrations of graphic design used as a means of commentary and as a tool of critique. Later, as director of the Jan van Eyck Academy, Van Toorn drew together all the strands of his critical practice into a multi-levelled educational initiative that urged designers to think harder about design's role in shaping contemporary reality.
Nothing about Dutch graphic design duo Mevis & van Deursen conforms to type. Praised for their innovative but clear presentation, they have designed everything from artist's books for Gabriel Orozco and Rineke Dijkstra to an official government stamp commemorating the marriage of Dutch Crown Prince Willem-Alexander, based on the number two, since the wedding date was 02-02-02. This book represents a range of work from the past 15 years, mostly books but also posters and smaller pieces. However, the artists have chosen not simply to present the work again but to make it new through collage and reinterpretative interplay, thus "recycling" their innovative design.