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Inhaltsangabe:Introduction: I listened to the entire festivity and I was appalled. There were small television excerpts being offered with some clowns, some nonsense, idiocy, filth, complete filth. This is what is being broadcasted in Germany each day. The directors say that the audience wishes so, as if the audience was a crowd of idiots. On October 11th, 2008, German literature critic Marcel Reich Ranicki rejected the German Television Prize honouring him for his lifetime achievement. In front of rolling cameras, Ranicki made his standpoint very clear that he finds the current television landscape rubbish and dull. His words are the result of 25 years of private televisual content development in Germany. Today s media environment has changed drastically. Each day we find more and more TV programmes which are designed for an audience that demands no intellectual work and wants to be entertained. This matter of entertainment has exclusively formed the television networks programming strategies concerning their content. Consequently, the offer of daily soaps ( GZSZ ), reality TV ( Big Brother , Dschungelcamp ) and game/casting shows ( Deutschland sucht den Superstar ) has risen, while the offer of classical formats such as fiction film, documentaries and sophisticated programmes ( Das literarische Quartett ) has decreased. Problem Formulation: Since the establishment of private broadcasting in 1984, the television offering in Germany has not only changed quantitatively but also qualitatively. Today, we have a range of more than 50 German private TV broadcasters with an enormous variety of programmes. In recent years, we have been experiencing a downward trend of content quality, which is defined as dumbing down . The problem arises that in the battle for ratings, intellectual demand fades into the background of sole entertainment. This approach has evolved into the main content portfolio strategy of private television. But is it only the private broadcasters blame or are ARD and ZDF also striving for audience ratings in their programming methods? Is television in fact dumbing the culture down or is it making it smarter? Which side triggered the effect of dumbing down the media or the audience? These questions still remain unanswered. Therefore, this paper intends to analyse the matter of dumbing down as well as the interrelated content portfolio strategy. Inhaltsverzeichnis:Table of Contents: 1.Introduction1 1.1Problem [...]
User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use. Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists. Define and validate your target users through provisional personas and customer discovery techniques Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value Focus your team on the primary utility and business model of your product by running structured experiments using prototypes Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics
Julia Graham and David Kaye, two globally recognized risk management experts with experience in 50 countries, were among the first to recognize the interrelationship of Risk Management and Business Continuity and demonstrate how to integrate them with Corporate Governance enterprise-wide. They focus on all the factors that must be considered when developing a comprehensive Business Continuity Plan, especially for multi-location or multinational companies. Endorsed by The Business Continuity Institute, Institute for Risk Management, and Disaster Recovery Institute International, the book includes: • Chapter objectives, summaries and bibliographies; charts, sample forms, checklists throughout. • Plentiful case studies, in boxed text, sourced globally in the UK, US, Europe, Australia, Asia, etc. • Boxed inserts summarizing key concepts. • Glossy of 150 risk management and business continuity terms. • Wide range of challenges, including supply chain disruptions, media and brand attack, product contamination and product recall, bomb threats, chemical and biological threats, etc. • Instructions for designing/executing team exercises with role playing to rehearse scenarios. • Guidance on how to develop a business continuity plan, including a Business Impact Analysis. Downloadable Instructor Materials are available for college and professional developement use, including PowerPoint slides and syllabus for 12-week course with lecture outlines/notes, quizzes, reading assignments, discussion topics, projects "Provides clear guidance, supported with a wide range of memorable and highly relevant case studies, for any risk or business continuity manager to successfully meet the challenges of today and the future." --Steven Mellish, Chairman, The Business Continuity Institute
Excellence in Execution is about how to execute strategy. Leaders today recognize that they need to have the ability to craft strategy and that they require the skills to execute it. But almost all books, blogs, talks, articles and other material discuss “why” execution is important, not how to achieve excellence in execution. Excellence in Execution aims to start where almost all leave off. It takes the reader on the implementation journey and is in two parts. Part One addresses "Transforming the Approach." It focuses on changing the current thinking and attitude of leaders. Two thirds of strategy execution still fail and a different approach is required. A new language and terms are introduced such as, Strategy Cadence, Execution Juxtaposition, Decoding the Execution Challenge, Mavericks Network, Review Rhythm and the Three Themes Broad of Execution. Part Two is about "Making It Your Own" and explains how to do this by providing the required mindset, skillset and toolset. It explains in detail what is required to:
The acclaimed author of Carved in Sand—a veteran investigative journalist who endured persistent back pain for decades—delivers the definitive book on the subject: an essential examination of all facets of the back pain industry, exploring what works, what doesn't, what may cause harm, and how to get on the road to recovery. In her effort to manage her chronic back pain, investigative reporter Cathryn Jakobson Ramin spent years and a small fortune on a panoply of treatments. But her discomfort only intensified, leaving her feeling frustrated and perplexed. As she searched for better solutions, she exposed a much bigger problem. Costing roughly $100 billion a year, spine medicine—often ineffective and sometimes harmful —exemplified the worst aspects of the U.S. health care system. The result of six years of intensive investigation, Crooked offers a startling look at the poorly identified risks of spine medicine, and provides practical advice and solutions. Ramin interviewed scores of spine surgeons, pain management doctors, physical medicine and rehabilitation physicians, exercise physiologists, physical therapists, chiropractors, specialized bodywork practitioners. She met with many patients whose pain and desperation led them to make life-altering decisions, and with others who triumphed over their limitations. The result is a brilliant and comprehensive book that is not only important but essential to millions of back pain sufferers, and all types of health care professionals. Ramin shatters assumptions about surgery, chiropractic methods, physical therapy, spinal injections and painkillers, and addresses evidence-based rehabilitation options—showing, in detail, how to avoid therapeutic dead ends, while saving money, time, and considerable anguish. With Crooked, she reveals what it takes to outwit the back pain industry and get on the road to recovery.
Diversification provides a well-known way of getting something close to a free lunch: by spreading money across different kinds of investments, investors can earn the same return with lower risk (or a much higher return for the same amount of risk). This strategy, introduced nearly fifty years ago, led to such strategies as index funds. What if we were all missing out on another free lunch that’s right under our noses? InLifecycle Investing, Barry Nalebuff and Ian Ayres-two of the most innovative thinkers in business, law, and economics-have developed tools that will allow nearly any investor to diversify their portfolios over time. By using leveraging when young-a controversial idea that sparked hate mail when the authors first floated it in the pages ofForbes-investors of all stripes, from those just starting to plan to those getting ready to retire, can substantially reduce overall risk while improving their returns. InLifecycle Investing, readers will learn How to figure out the level of exposure and leverage that’s right foryou How the Lifecycle Investing strategy would have performed in the historical market Why it will work even if everyone does it Whennotto adopt the Lifecycle Investing strategy Clearly written and backed by rigorous research,Lifecycle Investingpresents a simple but radical idea that will shake up how we think about retirement investing even as it provides a healthier nest egg in a nicely feathered nest.
This book provides the first political theory of post-Communist Europe, discussing liberty, rights, transitional justice, property, privatization, and rule of law.
Using the corporation's own reports, the author confirms his contention that the BBC is abandoning its commitment to religious broadcasting and therefore reneging on its 'public service broadcasting' ethic. The book puts on record loss of airtime, replacement of high quality religious programs by 'fillers', and marginalization.
This text sets out what strategic management can and should consist of in a modern, essentially democratic, university or college, and how to make it work. It demonstrates how the academy has to adapt to meet the needs of the changing society.