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Who made modern Britain? This book, drawn from the award-winning Oxford Dictionary of National Biography, tells the story of our recent past through the lives of those who shaped national life. Following on from the Oxford DNB's first supplement volume-noteworthy people who died between 2001 and 2004-this new volume offers biographies of more than 850 men and women who left their mark on twentieth and twenty-first century Britain, and who died in the years 2005 to 2008. Here are the people responsible for major developments in national life: from politics, the arts, business, technology, and law to military service, sport, education, science, and medicine. Many are closely connected to specific periods in Britain's recent history. From the 1950s, the young Harold Pinter or the Yorkshire cricketer, Fred Trueman, for example. From the Sixties, the footballer George Best, photographer Patrick Lichfield, and the Pink Floyd musician, Syd Barrett. It's hard to look back to the 1970s without thinking of Edward Heath and James Callaghan, who led the country for seven years in that turbulent decade; or similarly Freddie Laker, pioneer of budget air travel, and the comedians Ronnie Barker and Dave Allen who entertained with their sketch shows and sit coms. A decade later you probably browsed in Anita Roddick's Body Shop, or danced to the music of Factory Records, established by the Manchester entrepreneur, Tony Wilson. In the 1990s you may have hoped that 'Things can only get better' with a New Labour government which included Robin Cook and Mo Mowlam. Many in this volume are remembered for lives dedicated to a profession or cause: Bill Deedes or Conor Cruise O'Brien in journalism; Ned Sherrin in broadcasting or, indeed, Ted Heath whose political career spanned more than 50 years. Others were responsible for discoveries or innovations of lasting legacy and benefit-among them the epidemiologist Richard Doll, who made the link between smoking and lung cancer, Cicely Saunders, creator of the hospice movement, and Chad Varah, founder of the Samaritans. With John Profumo-who gave his name to a scandal-policeman Malcolm Fewtrell-who investigated the Great Train Robbery-or the Russian dissident Aleksandr Litvinenko-who was killed in London in 2006-we have individuals best known for specific moments in our recent past. Others are synonymous with popular objects and experiences evocative of recent decades: Mastermind with Magnus Magnusson, the PG-Tips chimpanzees trained by Molly Badham, John DeLorean's 'gull-wing' car, or the new British Library designed by Colin St John Wilson-though, as rounded and balanced accounts, Oxford DNB biographies also set these events in the wider context of a person's life story. Authoritative and accessible, the biographies in this volume are written by specialist authors, many of them leading figures in their field. Here you will find Michael Billington on Harold Pinter, Michael Crick on George Best, Richard Davenport-Hines on Anita Roddick, Brenda Hale on Rose Heilbron, Roy Hattersley on James Callaghan, Simon Heffer on John Profumo, Douglas Hurd on Edward Heath, Alex Jennings on Paul Scofield, Hermione Lee on Pat Kavanagh, Geoffrey Wheatcroft on Conor Cruise O'Brien, and Peregrine Worsthorne on Bill Deedes. Many in this volume are, naturally, household names. But a good number are also remembered for lives away from the headlines. What in the 1980s became 'Thatcherism' owed much to behind the scenes advice from Ralph Harris and Alfred Sherman; children who learned to read with Ladybird Books must thank their creator, Douglas Keen; while, without its first producer, Verity Lambert, there would have been no Doctor Who. Others are 'ordinary' people capable of remarkable acts. Take, for instance, Arthur Bywater who over two days in 1944 cleared thousands of bombs from a Liverpool munitions factory following an explosion-only to do the same, months later, in an another factory. Awarded the George Cross and the George Medal, Bywater remains the only non-combatant to have received Britain's two highest awards for civilian bravery.
Drawing upon interviews with key people in the World Rally Championship as well as trans-local ethnographic research, this book explores questions of commerciality and sporting identity, tackling the sport's controversial handling of the shift into 'the commercial age'. It is essential reading on combining sporting heritage and commercial progress.
He began his career as a dyslexic accountant. He keeps a low profile and dislikes publicity. And he’s set to become the world’s best-known name in the business of motor sport. Meet David Richards, the quintessential Driven Man. This book is the first to tell Richards’ life story, from an unlikely beginning to the even-less-likely present: a real shot at world racing domination. Through a series of revealing anecdotes and encounters, author Alan Henry takes readers from Richards’ first competition as a rally navigator to his World Rally Championship as team principal for Subaru. As Richards stands poised to take Ford’s Aston Martin team to the GT Sports Car racing championship, and to take his BAR Formula 1 team to the Grand Prix, we see firsthand the determination and character that have made the near-miraculous a real possibility. A three-time World Rally Champion and a multi-millionaire who has made his rally car preparation company a success on three continents, David Richards emerges here as a very private man with a very large public presence — and a key to the inside workings of the most glamorous and complex of international sports.
Subaru and Jaguar provide outstanding examples of what can be achieved when brand development and relationship marketing are combined to create a world class brand. Subaru achieved victory in the World Rally Championship. Jaguar are now an important new player in Grand Prix racing. This book tells the inside stories behind these campaigns and brand building strategies, and will be of interest as compelling case studies of sports sponsorship and brand development.