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Starting new ventures is risky, there is uncertainty, all kinds of things do not go according to plan. Many new businesses fail. This book is a must read for all those who are starting new businesses in science or technology. Introducing a practical "design" approach to creating new ventures, this book shows you how to move rapidly and with lower risk from idea to high impact global business.
"Cabin porn goes coastal in Nina Freudenberger’s Surf Shack" [Vanity Fair], and here are bungalows, trailers, cabins, and beach homes where surfers retreat after a day on the waves. Peek inside the homes of longtime enthusiasts and dedicated newcomers that reflect not just a sport or passion, but also a way of life. Blake and Heather Mycoskie of TOMS, hotelier Sean MacPherson, Gypset author Julia Chaplin, and others have set up their spaces to embrace a casual ease and be the break between the waves. With vibrant photographs of design details and bright beaches—from Malibu to the Rockaways, from Japan to Australia—this book captures the soulful milieu of a lifestyle we all aspire to. "A colorful tour of some of the most unique surfer abodes around the world, from Melbourne to New York City." —Architectural Digest
Many abodes can fall under the label of surf shack: New York City apartments, cabins nestled next to national parks, or tiny Hawaiian huts. Surfing communities are overflowing with creativity, innovation, and rich personas. Surf Shacks takes a deeper look at surfers' homes and artistic habits. Glimpses of record collections, strolls through backyard gardens, or a peek into a painter's studio provide insight into surfers' lives both on and off shore. From the remote Hawaiian nook of filmmaker Jess Bianchi to the woodsy Japanese paradise that the former CEO of Surfrider Foundation in Japan, Hiromi Masubara, calls home to the converted bus that Ryan Lovelace claims as his domicile and his transport, every space has a unique tale. The moments that these vibrant personalities spend away from the swell and the froth are both captivating and nuanced.
Through fifty years of epic stories, art, and personal ephemera, The Fletcher Family spans surfing's golden era to the present day, when bathing-suit model Dibi and competitive surfer Herbie met, to raising talented Christian and Nathan on boards and waves, to passing the torch to their skating-phenom grandson, Greyson. Herbie Fletcher is a surfing legend. Fletcher and his sons, Christian and Nathan, made a habit of doing things exceptionally well and in their own way before they became the norm. But the Fletchers are not merely trailblazing surf and skate legends; they also are counterculture and subculture icons. T Magazine referred to them as having "punk family values." Their sincere love for art and surfing and their collective DGAF attitude has earned them legions of devoted fans and friends from so many different worlds: music, fashion, streetwear, and art. The epitome of both surfer cool and punk counterculture, the Fletcher family for the first time has put together a window into their immensely colorful life. A visual memoir of this near-mythological surf family, The Fletcher Family is sure to appeal to their massive surfing fan base, young skaters, and those who are interested in the Fletcher family and their place in Southern California as a subcultural force of nature.
- An incomparable new photo book about the international surf culture by Stephan Vanfleteren- Showcases captivating portraits of some of the world's surf iconsWith Surf Tribe, photographer Stephan Vanfleteren shows that there is far more to surf culture than just sport and competition. Surfing is also about a deep admiration and respect for the ocean, as well as the feeling of insignificance when confronted with the forces of nature. Surfers use the waves for fun, but also to forget and to battle, both with others and with themselves. Vanfleteren looks beyond the traditional borders of the United States and Australia and searches the globe for people who live in places where sea and land meet. He documents a fluid community, with nature as its sole leader. He has sought out young talent, living icons, and old legends, both competitive and free surfers. The photographs here are serene black and white portraits in Vanfleteren's well-known, haunting style; as always, he reaches below the surface and goes to the core of his subjects. Included, amongst many others, are Kelly Slater, Gerry Lopez, John Florence, Mickey Munoz, Filipe Toledo and Stephanie Gilmore. Surfer, journalist, and actor Gerry Lopez has contributed the Foreword. Surf Tribe has been exhibited in Knokke-Heist (Belgium), Kunsthal Rotterdam (Netherlands), Gallery Kahmann Amsterdam (Netherlands). The next exhibition will be in June 2019 in France. If you are interested in the stories behind the book, go to: www.surftribe.be
Written by one of the most revered surfers of his generation, Gerry Lopez's Surf Is Where You Find It is a collection of stories about a lifetime of surfing. But more than that, it is a collection of stories about the lessons learned from surfing. It presents 38 stories about those who have been influential in the sport — surfing anytime, anywhere, and in any way. Lopez, an innovator in stand-up-paddle (one of the fastest growing water sports in the world), now shares his stories about pioneering that sport. Conveyed in Gerry's unique voice, augmented with photos from his personal collection, this book is a classic for surf enthusiasts everywhere.
How Design Drives Performance Have you ever wondered how changing design will effect the performance of a surfboard, wanted to really understand what your shaper, surf shop or mates are talking about when they discuss bottom curve or rocker, or more importantly why a particular surfboard goes really well or struggles to perform in some situations? The Surfboard Book includes advice stories and design details from some of the most experienced and credible subject experts in the history of the surfboard in Simon Anderson, Dick Brewer, Steve Lis and Bob McTavish: each are known not only as surfboard shapers and designers but as innovators with a combined design experience approaching 200 years. The Surfboard Book explains: elements of surfboard shape and their effects on performance construction types: from traditional to modern sandwich construction important material properties including environmental issues basic types or classes of surfboard and how they perform how to go about choosing or specifying your next surfboard
From original beachcomber personalities like the Waikiki Beachboys to the rise of Venice Beach as a creative center for music, art, and film, Pop Surf Culture traces the roots of the surf boom and explores its connection to the Beat Generation and 1960s pop culture. Through accounts of key figures both obscure and popular, the book illustrates why surf culture is a vital art movement of the 20th century. Pop Surf Culture includes essays about the popular "beach” movies of the fifties and sixties, which featured such stars as Annette Funicello and Frankie Avalon and the music of Dick Dale & His Del-Tones, Brian Wilson, the Pyramids, Gary Usher, James Brown, and Little Stevie Wonder. Sixties art figures Michael Dormer and Rick Griffin--as well as the surf magazines which promoted their art--are featured alongside the progenitors of "surf music,” from the little known (the Centurians) to the wildly popular (the Beach Boys). Duke Kahanamoku, the Gas House, Gidget, surfing on television, the bohemian surf aesthetic, surf music hot spots, Mickey "Da Cat” Dora . . . the entire spectrum of pop surf culture is covered within these colorfully illustrated pages.
Despite a genuine admiration for Native Hawaiian culture, white Californians of the 1930s ignored authentic relationships with Native Hawaiians. Surfing became a central part of what emerged instead: a beach culture of dressing, dancing, and acting like an Indigenous people whites idealized. Patrick Moser uses surfing to open a door on the cultural appropriation practiced by Depression-era Californians against a backdrop of settler colonialism and white nationalism. Recreating the imagined leisure and romance of life in Waikīkī attracted people buffeted by economic crisis and dislocation. California-manufactured objects like surfboards became a physical manifestation of a dream that, for all its charms, emerged from a white impulse to both remove and replace Indigenous peoples. Moser traces the rise of beach culture through the lives of trendsetters Tom Blake, John “Doc” Ball, Preston “Pete” Peterson, Mary Ann Hawkins, and Lorrin “Whitey” Harrison while also delving into California’s control over images of Native Hawaiians via movies, tourism, and the surfboard industry. Compelling and innovative, Waikīkī Dreams opens up the origins of a defining California subculture.
For centuries, the ocean waters of the Atlantic have impacted the daily lives of those on the South Carolina coast. Beginning in the 1960s, those waves caught the imagination of young beachgoers who studied magazines and Super 8 films and refined their moves on rent-a-floats until the first surfboards became available in the area. The buildup to the Vietnam War brought GIs and their families from the West Coast and Hawaii to South Carolina, and their surfboards came along with them. Unbeknownst to each other, local surfers concentrated in the beach and military base areas of Beaufort/Hilton Head, Charleston, and Pawley's Island/Grand Strand began to conquer nearby surf breaks. When contests finally brought these groups together, a statewide sport was born.