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A funny, colorful, fascinating tour through the work and life of one of today’s most influential graphic designers. Esquire. Ford Motors. Burton Snowboards. The Obama Administration. While all of these brands are vastly different, they share at least one thing in com­mon: a teeny little bit of Aaron James Draplin. Draplin is one of the new school of influential graphic designers who combine the power of design, social media, entrepreneurship, and DIY aesthetic to create a successful business and way of life. Pretty Much Everything is a mid-career survey of work, case studies, inspiration, road stories, lists, maps, how-tos, and advice. It includes examples of his work—posters, record covers, logos—and presents the process behind his design with projects like Field Notes and the “Things We Love” State Posters. Draplin also offers valuable advice and hilarious commentary that illustrates how much more goes into design than just what appears on the page. With Draplin’s humor and pointed observations on the contemporary design scene, Pretty Much Everything is the complete package.
The legendary graphic designer shares a retrospective of his most influential and unforgettable work in this career-spanning memoir. Brand by Hand documents the work, career, and artistic inspiration of graphic designer extraordinaire Jon Contino. A born-and-bred New Yorker, Jon’s upbringing comes through in the way he talks—and, most importantly, in the way he designs. He is the founder and creative director of Jon Contino Studio, and for more than two decades, he has built a massive collection of award-winning graphic-design work for high-profile clients such as Nike, 20th Century Fox, and Sports Illustrated. Over the course of his career, Jon has gone to design hell and back, facing obstacles like fear, self-doubt, and bad luck. Brand by Hand documents the evolution of his work, exploring his lifelong devotion to the guts and grime of New York and cementing his biggest artistic inspirations, from hardcore music to America’s favorite pastime. Brand by Hand showcases Jon’s minimalist illustrations and unmistakable hand-lettering. It also shares how he took a passion for pen and ink and turned it into an expanding empire of clients, merchandise, and artwork.
A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, design development through application design, and identity standards through launch and governance, Designing Brand Identity, Fourth Edition offers brand managers, marketers, and designers a proven, universal five-phase process for creating and implementing effective brand identity. Enriched by new case studies showcasing successful world-class brands, this Fourth Edition brings readers up to date with a detailed look at the latest trends in branding, including social networks, mobile devices, global markets, apps, video, and virtual brands. Features more than 30 all-new case studies showing best practices and world-class Updated to include more than 35 percent new material Offers a proven, universal five-phase process and methodology for creating and implementing effective brand identity
“I love everything about this hilarious book except the font size.” —Jon Stewart Although his career as a bestselling author and on The Daily Show With Jon Stewart was founded on fake news and invented facts, in 2016 that routine didn’t seem as funny to John Hodgman anymore. Everyone is doing it now. Disarmed of falsehood, he was left only with the awful truth: John Hodgman is an older white male monster with bad facial hair, wandering like a privileged Sasquatch through three wildernesses: the hills of Western Massachusetts where he spent much of his youth; the painful beaches of Maine that want to kill him (and some day will); and the metaphoric haunted forest of middle age that connects them. Vacationland collects these real life wanderings, and through them you learn of the horror of freshwater clams, the evolutionary purpose of the mustache, and which animals to keep as pets and which to kill with traps and poison. There is also some advice on how to react when the people of coastal Maine try to sacrifice you to their strange god. Though wildly, Hodgmaniacally funny as usual, it is also a poignant and sincere account of one human facing his forties, those years when men in particular must stop pretending to be the children of bright potential they were and settle into the failing bodies of the wiser, weird dads that they are.
In Made by James, top graphic designer James Martin shares techniques, information, and ideas to help you become a better logo designer.
This book serves as an introduction to the key elements of good design. Broken into sections covering the fundamental elements of design, key works by acclaimed designers serve to illustrate technical points and encourage readers to try out new ideas. Themes covered include narrative, colour, illusion, ornament, simplicity, and wit and humour. The result is an instantly accessible and easy to understand guide to graphic design using professional techniques.
“[An] affecting and hilarious meditation on fame and prestige as seen through the lens of an airline loyalty program.” —The AV Club A hilarious and honest new book in which John Hodgman, New York Times bestselling author of Vacationland, leaves vacation behind and gets back to work as a still somewhat famous person . . . and then loses his job. An uproarious read. After spending most of his twenties pursuing a career as a literary agent, John Hodgman decided to try his own hand at writing. Following an appearance to promote one of his books on The Daily Show, he was invited to return as a contributor. This led to an unexpected and, frankly, implausible career in front of the camera that has lasted to this very day, or at least until 2016. In these pages, Hodgman explores the strangeness of his career, speaking plainly of fame, especially at the weird, marginal level he enjoyed it. Through these stories you will learn many things that only John Hodgman knows, such as how to prepare for a nude scene with an oboe, or what it feels like to go to a Hollywood party and realize that you are not nearly as famous as the Property Brothers, or, for that matter, those two famous corgis from Instagram. And there are stories about how, when your television gig is canceled, you can console yourself with the fact that all of that travel that made your young son so sad at least left you with a prize: platinum medallion status with your airline. Both unflinchingly funny and deeply heartfelt, Medallion Status is a thoughtful examination of status, fame, and identity--and about the way we all deal with those moments when we realize we aren't platinum status anymore and will have to get comfortable in that middle seat again.
Inside the World of Board Graphics takes an in-depth, comprehensive look at the global nature and cultural influence of Surf/Skate/Snow board art and design. International design luminaries Art Chantry, Katrin Olina and James Victore are placed along side industry super stars Terry Fitzgerald, Martin Worthington, Yoshihiko Kushimoto and Rich Harbour (who has been shaping and designing surfboards since 1959). The book includes dozens of interviews and profiles from the people currently creating board art and design: Aaron Draplin, Emil Kozak, Morning Breath, Anthony Yankovic, Haroshi and Hannah Stouffer to name a few. There are many books about the art of board design, but there has never been a book like this that takes a rare look behind the scenes of the creative process. Countries represented: Iceland, Spain, Japan, Brazil, Australia, Canada, Russia, Poland, UK, Mexico, Venezuela, Romania, South Africa, Finland, Sweden, Germany, Croatia and the USA, among others.
Ideal for students of design, independent designers, and entrepreneurs who want to expand their understanding of effective design in business, Identity Designed is the definitive guide to visual branding. Written by best-selling writer and renowned designer David Airey, Identity Designed formalizes the process and the benefits of brand identity design and includes a substantial collection of high-caliber projects from a variety of the world’s most talented design studios. You’ll see the history and importance of branding, a contemporary assessment of best practices, and how there’s always more than one way to exceed client expectations. You’ll also learn a range of methods for conducting research, defining strategy, generating ideas, developing touchpoints, implementing style guides, and futureproofing your designs. Each identity case study is followed by a recap of key points. The book includes projects by Lantern, Base, Pharus, OCD, Rice Creative, Foreign Policy, Underline Studio, Fedoriv, Freytag Anderson, Bedow, Robot Food, Together Design, Believe in, Jack Renwick Studio, ico Design, and Lundgren+Lindqvist. Identity Designed is a must-have, not only for designers, but also for entrepreneurs who want to improve their work with a greater understanding of how good design is good business.
Re-discovering the creative and expressive power of handmade letters with these proposals produced by graphic designers from around the world.