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This dossier presents statistics and facts about tourism worldwide, and opens with an overview of tourism's impact on the global economy. It then looks at the range of different sectors that the tourism industry encompasses, including hotels, transport, attractions, and travel companies. In addition, the dossier offers data on traveler preferences, current industry trends, the future outlook of global tourism and the potential impact of the coronavirus pandemic."
The contributions contained in this volume deal with two perspectives of ‘tourism and environment'; the 'role of the environment in tourism' and ‘environmental tourism'. The same message would be expected in both cases. The environment comprises the set of biophysical and cultural events surrounding us and influences the activities developed depending on time and site. Among the environmental characteristics of a region, climate is usually the most relevant and conditions almost all other components. Climate defines much of the natural, as well as the urban cultural landscape and the countryside of an area. Seasonal environmental change affects the life and culture of each place and largely explains the choice of destination of travellers. Environment and landscape therefore give rise to an interesting and varying relationship over the year. Thus, coastal landscapes are not inherently more beautiful in summer than in other seasons but environmental conditions cause a greater demand in this season. Certain places in the world captivate visitors who flock to them in large numbers. Local people recognize the benefit of this, employers become interested in the economic aspects and so the tourism infrastructure develops. The appeal of ‘good climate' has led to a change from a rural subsistence culture to a lucrative services economy in some areas. Unfortunately however in many cases short-sightedness and corruption can lead to the ruin of the natural landscape. Situations like this are now common throughout the world due to the environmental mismanagement of tourism. Local populations within emerging tourism-based economies should learn this lesson. The papers included in this volume address important issues related to tourism and the environment and offer a better understanding of some of the current challenges.
Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.
Stressing the interconnectedness of tourism and culture, this valuable handbook explores what tourism industry professionals need to know to succeed. Globalization, landmark attractions, and cultural heritage are among the topics discussed from both international and local perspectives. Each chapter also concludes with a comprehensive series of self-assessment questions and a proposed task that professionals and students can do to enrich their cultural learning experience.