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A Wall Street Journal bestseller From the author of New Rules of Marketing & PR, a bold guide to converting customer passion into marketing power. How do some brands attract word-of-mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die-hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and companies big and small to pinpoint which practices separate organizations that flourish from those stuck in stagnation. They lay out a road map for converting customers’ ardor into buying power, pulling one-of-a-kind examples from a wide range of organizations, including: · MeUndies, the subscription company that’s revolutionizing underwear · HeadCount, the nonprofit that registers voters at music concerts · Grain Surfboards, the board-building studio that willingly reveals its trade secrets with customers · Hagerty, the classic-car insurance provider with over 600,000 premier club members · HubSpot, the software company that draws 25,000 attendees to its annual conference For anyone who seeks to harness the force of fandom to revolutionize his or her business, Fanocracy shows the way.
The state of New Hampshire has played a pivotal role in Donald Trump's rise. This volume examines how the Granite State incubated Trump's political ambitions as early as the 1988 campaign cycle, how Trump's return to the state in 2014 presaged his 2016 candidacy, and how the state rescued his ambitions after his defeat in the Iowa caucuses. The book also examines how Trump lost the state to Hillary Clinton in the general election, and how the state has in many ways been a microcosm of national politics since Trump's election, as a Republican governor and legislature attempt to pursue their long-deferred agenda in the face of Democratic opposition and as Democrats racked up victories in special and off-year elections. Finally, this book examines what Trump's impact will be on the 2020 presidential primaries.
Newspaper publisher and GOP kingmaker Nackey Scripps Loeb headed the Union Leader Corporation, one of the most unusual--and influential--local newspaper companies in the United States. Her unapologetic conservatism and powerful perch in the home of the first-in-the-nation presidential primary elicited fear and respect while her leadership of New Hampshire's Union Leader gave her an outsized role in American politics. In Political Godmother Meg Heckman looks at Loeb's rough-and-tumble political life against the backdrop of the right-wing media landscape of the late twentieth century. Heckman reveals Loeb as a force of nature, more than willing to wield her tremendous clout and able to convince the likes of Pat Buchanan to challenge a sitting president. Although Loeb initially had no interest in the newspaper business, she eventually penned more than a thousand front-page editorials, drew political cartoons, and became a regular on C-SPAN. A fascinating look at power politics in action, Political Godmother reveals how one woman ignited conservatism's transformation of the contemporary Republican Party.
In the coming presidential primaries, no state is as important in setting the stage - or affecting the odds - as New Hampshire. This small, mountainous, proudly distinctive state holds the first primary and the results, both real and in comparison to expectations, can greatly influence the competition for the highest office in the land. Candidates who do well can create momentum and gain support, while those who do worse than expected can be counted out. Scala explains the distinctiveness of New Hampshire politics and how the candidates create strategies to appeal to the state's voters. New Hampshire's sympathy for reformist candidates has the paradoxical affect of jumpstarting the campaigns of those candidates least representative of Democratic voters nationally. The implications for Democratic chances to win the presidency in 2004 are discussed.
The state of New Hampshire has played a pivotal role in Donald Trump's rise. This volume examines how the Granite State incubated Trump's political ambitions as early as the 1988 campaign cycle, how Trump's return to the state in 2014 presaged his 2016 candidacy, and how the state rescued his ambitions after his defeat in the Iowa caucuses. The book also examines how Trump lost the state to Hillary Clinton in the general election, and how the state has in many ways been a microcosm of national politics since Trump's election, as a Republican governor and legislature attempt to pursue their long-deferred agenda in the face of Democratic opposition and as Democrats racked up victories in special and off-year elections. Finally, this book examines what Trump's impact will be on the 2020 presidential primaries.
From MSNBC correspondent Steve Kornacki, a lively and sweeping history of the birth of political tribalism in the 1990s—one that brings critical new understanding to our current political landscape from Clinton to Trump In The Red and the Blue, cable news star and acclaimed journalist Steve Kornacki follows the twin paths of Bill Clinton and Newt Gingrich, two larger-than-life politicians who exploited the weakened structure of their respective parties to attain the highest offices. For Clinton, that meant contorting himself around the various factions of the Democratic party to win the presidency. Gingrich employed a scorched-earth strategy to upend the permanent Republican minority in the House, making him Speaker. The Clinton/Gingrich battles were bare-knuckled brawls that brought about massive policy shifts and high-stakes showdowns—their collisions had far-reaching political consequences. But the ’90s were not just about them. Kornacki writes about Mario Cuomo’s stubborn presence around Clinton’s 1992 campaign; Hillary Clinton’s star turn during the 1998 midterms, seeding the idea for her own candidacy; Ross Perot’s wild run in 1992 that inspired him to launch the Reform Party, giving Donald Trump his first taste of electoral politics in 1999; and many others. With novelistic prose and a clear sense of history, Steve Kornacki masterfully weaves together the various elements of this rambunctious and hugely impactful era in American history, whose effects set the stage for our current political landscape.
The Founding Fathers who drafted the United States Constitution in 1787 distrusted political parties, popular democracy, centralized government, and a strong executive office. Yet the country's national politics have historically included all those features. In American Political History: A Very Short Introduction, Donald Critchlow takes on this contradiction between original theory and actual practice. This brief, accessible book explores the nature of the two-party system, key turning points in American political history, representative presidential and congressional elections, struggles to expand the electorate, and critical social protest and third-party movements. The volume emphasizes the continuity of a liberal tradition challenged by partisan divide, war, and periodic economic turmoil. American Political History: A Very Short Introduction explores the emergence of a democratic political culture within a republican form of government, showing the mobilization and extension of the mass electorate over the lifespan of the country. In a nation characterized by great racial, ethnic, and religious diversity, American democracy has proven extraordinarily durable. Individual parties have risen and fallen, but the dominance of the two-party system persists. Fierce debates over the meaning of the U.S. Constitution have created profound divisions within the parties and among voters, but a belief in the importance of constitutional order persists among political leaders and voters. Americans have been deeply divided about the extent of federal power, slavery, the meaning of citizenship, immigration policy, civil rights, and a range of economic, financial, and social policies. New immigrants, racial minorities, and women have joined the electorate and the debates. But American political history, with its deep social divisions, bellicose rhetoric, and antagonistic partisanship provides valuable lessons about the meaning and viability of democracy in the early 21st century. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
NEW YORK TIMES BESTSELLER • A savvy guidebook for beating Trump’s tricks, traps, and tweets from a founder of The Lincoln Project, now updated with new material on the historic battle between Trump and Joe Biden—and how the pandemic has changed the race “If you believe America’s future depends on Donald Trump’s political machine being crushed at the polls next year, then Rick Wilson’s Running Against the Devil is a must-read.”—Joe Scarborough, MSNBC Donald Trump is exactly the disaster we feared for America. Hated by a majority of Americans, Trump’s administration is corrupt, inept, and rocked by daily scandals. In the handling of 2020’s coronavirus pandemic, its incompetence has been deadly. Trump can’t win in 2020, right? Wrong. As 2016 proved, Trump can’t win, but Joe Biden can sure as hell lose. Only one thing can save Trump, and that’s a Democratic campaign that runs the race Trump wants Democrats to run instead of the campaign they must run to win in 2020. Wilson combines decades of national political experience and insight in his take-noprisoners analysis, hammering Trump’s destructive and dangerous first term in a case-by-case takedown of the worst president in history and describing the terrifying prospect of four more years of Trump. Like no one else can, Wilson blows the lid off Trump’s 2020 political war machine, showing the exact strategies and tactics Republicans will use against Biden, and how the Democrats can avoid the catastrophes waiting for them if they fall into Trump’s traps. Running Against the Devil is sharply funny, brutally honest, and infused with Wilson’s biting commentary. It’s a vital indictment of Trump, a no-nonsense, no-holds-barred road map to saving America, and the guide to making Donald Trump a one-term president. The stakes are too high to do anything less.
From the nation’s leading expert, an indispensable analysis of key threats to the integrity of the 2020 American presidential election As the 2020 presidential campaign begins to take shape, there is widespread distrust of the fairness and accuracy of American elections. In this timely and accessible book, Richard L. Hasen uses riveting stories illustrating four factors increasing the mistrust. Voter suppression has escalated as a Republican tool aimed to depress turnout of likely Democratic voters, fueling suspicion. Pockets of incompetence in election administration, often in large cities controlled by Democrats, have created an opening to claims of unfairness. Old-fashioned and new-fangled dirty tricks, including foreign and domestic misinformation campaigns via social media, threaten electoral integrity. Inflammatory rhetoric about “stolen” elections supercharges distrust among hardcore partisans. Taking into account how each of these threats has manifested in recent years—most notably in the 2016 and 2018 elections—Hasen offers concrete steps that need to be taken to restore trust in American elections before the democratic process is completely undermined.
The inspiring, influential senator and bestselling author mixes vivid personal stories with a passionate plea for political transformation. Elizabeth Warren is a beacon for everyone who believes that real change can improve the lives of all Americans. Committed, fearless, and famously persistent, she brings her best game to every battle she wages. In Persist, Warren writes about six perspectives that have influenced her life and advocacy. She’s a mother who learned from wrenching personal experience why child care is so essential. She’s a teacher who has known since grade school the value of a good and affordable education. She’s a planner who understands that every complex problem requires a comprehensive response. She’s a fighter who discovered the hard way that nobody gives up power willingly. She’s a learner who thinks, listens, and works to fight racism in America. And she’s a woman who has proven over and over that women are just as capable as men. Candid and compelling, Persist is both a deeply personal book and a powerful call to action. Elizabeth Warren—one of our nation’s most visionary leaders—will inspire everyone to believe that if we’re willing to fight for it, profound change is well within our reach.