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In Brokers Who Dominate, you will learn the strategies and tactics, marketing approaches, prospecting platforms and support structures of some of the most successful commercial real estate brokers in North America.
A look at some of the commercial real estate industry's most successful teams and the science be hand the orchestration of team members
The Dominate Real Estate book is a practical step-by-step guide to help real estate professionals nationwide find wealth and happiness. The author, James Tyler, focuses on overcoming the challenges of business development, marketing, and sales to help build a profitable and scalable real estate business and eventually, an enjoyable lifestyle.
The updated and expanded third edition of How to Succeed in Commercial Real Estate is a comprehensive, practical guide for those considering entering the field of commercial real estate and those just beginning in the business, as well as for experienced brokers and sales managers who want to evaluate and strengthen their current strategies related to listings, negotiations, contracts, and sales. This book provides a straightforward overview of the business of selling and leasing commercial property, including coverage of the four main specialty areas--retail, office, industrial, and investment--as well as crossovers and emerging specialties. Rather than pumping a "get rich quick" approach to selling, the author shows brokers that they don't have to sacrifice integrity and ethics to remain competitive and deal oriented. The book includes detailed coverage of Choosing a company and a specialty. Sales strategies and sales points specific to commercial real estate, including practical suggestions for countering other brokers. The importance of focusing on exclusive listings, how to find and get the best prospects, and the most effective strategies for marketing property. Standard parts and points of negotiation for contracts and forms, including earnest money agreements, leases, options, listings, counter offers, and fee schedules. Rent and how it is calculated and quoted, including triple net, modified net, gross and full service leases. Technical knowledge including agency, law, appraisal, taxation, zoning, surveys, environmental investigations, investment analysis, risk comparison, exchanges, financing, and property management. The pros and cons of going independent and how to decide if it's the right move for you. Written in an engaging, straight-talk style, the author shares a wealth of other practical knowledge reaped from over forty years in the business.
This book is dedicated to all those luxury agents and brokers who are fed up with the "traditional" way of marketing luxury homes. (Or, I should say, traditional way of not marketing luxury houses.) Perhaps you are part of a big national brokerage or an office that specializes in luxury real estate. You might have expected the company owner to provide you with cutting edge marketing tools but instead all you have received are the same old trainings and collateral that everyone else uses.
This book introduces three innovative concepts and associated financial instruments with the potential to revolutionise real estate finance. The factorisation of commercial real estate with factor-based real estate derivatives is the first concept analysed in this book. Methodological issues pertaining to factors in real estate risk analysis are covered in detail with in-depth academic reference. The book then analyses the digitalisation of commercial real estate. The environment in which buildings operate is changing fast. Cities which used to be made up of inanimate architectural structures are growing digital skins and becoming smarter. Smart technologies applied to the built environment are fundamentally changing buildings’ role in cities and their interactions with their occupants. The book introduces the concept of smart space and analyses the emergence of ‘digital rights’ or property rights for smart buildings in smart environments. It proposes concepts and methods for identifying, pricing, and trading these new property rights which will dominate commercial real estate in the future. Finally, the tokenisation of commercial real estate is explored. Sometimes described as an alternative to securitisation, tokenisation is a new tool in financial engineering applied to real assets. The book suggests two innovative applications of tokenisation: private commercial real estate index tokenisation and data tokens for smart buildings. With factorisation, digitalisation, and tokenisation, commercial real estate is at the forefront of innovations. Real estate’s unique characteristics, stemming from its physicality, trigger new ways of thinking which might have a profound impact on other asset classes by paving the way for micro markets. Factor-based property derivatives, digital rights, and tokens embody how commercial real estate can push the boundaries of modern capitalism and, in doing so, move at the centre of tomorrow’s smart economies. This book is essential reading for all real estate, finance, and smart technology researchers and interested professionals.
#1 Best-Seller on Amazon! According to recent surveys the average real estate agent makes less than $10,000 a year and close to 90% of new agents will not last more than two years in the business. Fewer than 10% of agents will make over $100,000 and the majority that do have been in the business for decades. The average real estate agent sells 12 homes a year and for agents that are just starting out that number is less than four. In 2012 Dan Lesniak used a unique strategy to upend the industry trends. In his first year in real estate Dan had over 36 transactions totaling over $22 million in sold volume, making him one of the most successful rookie real estate agents ever on his way to taking over one of the most competitive market areas in the country, that had previously been dominated by agents with over 10 years experience. In The HyperLocal, Hyper Fast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets, choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market. Whether you are a new agent getting started or a veteran agent looking for more growth this book will show you how to do it using examples of how Dan did it in the hyper competitive Arlington, VA (Greater Washington DC) market. What Other Industry Leaders Have Said About the Book "I have been coaching realtors for 22 years. Dan is the best business man who sells real estate that I've ever seen. He has great systems, structures, and processes. That is what separates him from the rest!" -Rick Ruby - Core Head Coach One of my favorite sayings is "follow the yellow brick road." In this book, Dan clearly lays out the path to the Emerald City, avoiding all the dangers of creating your own way. In Dan's first year, he closed over $22 million in sales, a feat matched by only the tiniest fraction of real estate agents-regardless of experience. If you are looking for a step-by-step plan from someone who has done it, this is the book for you! -Pam O'Bryant, Chief Engagement Officer for Keller Williams Capital Properties, Contributor to Gary Keller's The Millionaire Real Estate Agent book There is no greater opportunity right now in the real estate industry than there is in the expansion market. This will require you to grow in your existing market and know how to expand in new ones. This book is a great example of how to rapidly expand in any market and is a must read for expansion team leaders. -Noah Ostroff, Chief Executive Officer of Global Living and Top Selling Keller Williams Agent Dan Lesniak is the real deal. He runs the most profitable real estate team I know of, hands down. If you want to compress time to achieve your goals, listen to this guy and take action now! -Jeff Latham, President of Latham Realty Unlimited with 275 homes sold annually Dan and I first met when he was just getting started in the business, and I have been blown away at how he was able to grow his brand so rapidly in a very competitive market. Dan's creative approach and tenacity has served him well, and he is a great example of how to commit and succeed as a young real estate agent. -Thad Wise, Senior Vice President with First Savings Mortgage Corporation and $100 Million Loan Officer Dan Lesniak is by far one of the brightest and highest-skilled real estate agents I have had the pleasure of working with; his strategies for his clients are brilliant! Dan has succeeded in one of the most competitive markets in the country, while also growing his brokerage and giving back to the community. -Elysia Stobbe, Real Estate RockStar and #1 Best Selling Author of How To Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye
Imagine having five of the top commercial real estate brokers in the business bare their souls to you and share their innermost secrets for developing a ton of great new commercial real estate brokerage business. This is what Jim Gillespie, America's Premier Commercial Real Estate Coach, has accomplished within this book. Here's what you'll be learning within this book: How to make sure you get your prospecting done, so you stop making excuses, and you begin making the great amount of money that comes from continually getting your prospecting done every single week How to get the phone numbers for the people you want to do business with, and how to get your database into excellent condition What to say to the receptionist and to the decision maker when you're making your prospecting calls, and how to leave powerful voicemail messages that will compel more decision makers to call you back How to deliver outstanding presentations, so that more of your clients and prospects will feel more compelled to just move forward and give you the listings on their properties How to build solid long-term relationships with your clients, so that you're getting more repeat business from them, instead of needing to constantly chase new prospects for new business How to organize and systematize your brokerage business, so that you're working much more productively, bringing in more new deals, and not being bogged down by doing administrative and follow-up activities that are just completely sapping your time and energy How to position yourself within people's minds as the best commercial real estate broker they could ever want to work with, long before they ever have their next commercial real estate need
Real Estate Investment: A Strategic Approach provides a unique introduction to both the theory and practice of real estate investing, and examines the international real estate investment industry as it reacts to the global financial crisis. Andrew Baum outlines the market and the players who dominate it; the investment process; the vehicles available for investment; and a suggested approach to global portfolio construction. The book contains many useful features for students including discussion questions, a full further reading list and case studies drawing on international examples from the UK, continental Europe, the USA and Asia. Ideal for undergraduate and postgraduate students on all real estate and property courses and related business studies and finance courses, Real Estate Investment is designed to provide a foundation for the next generation of investment managers, advisers and analysts. Further resources for lecturers and students are available at: www.routledge.com/cw/baum