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Using two key visual pedagogical tools, this book shows you how to produce vibrant and stimulating in-depth qualitative research that draws on data readily available via the internet. Concise, practical and jam-packed with valuable tips, this book will enable you to complete a successful desk-based research project you can be proud of.
Are you planning a desk-based qualitative research project, but aren’t sure how to get started? This essential book provides all the guidance and advice you'll need to complete your project. Using two key visual pedagogical tools, the Metaphorical Tent and the Research Triangle, the book shows you how to produce vibrant and stimulating in-depth qualitative research that draws on high-quality data readily available via the internet. The book • takes you through the research process step-by-step, from choosing a topic to writing up conclusions; • examines a wide range of written, visual and audio data sources; • includes helpful case studies to demonstrate the practical application of concepts. Concise, practical and jam-packed with valuable tips, features and examples, this book will enable you to complete a successful desk-based research project you can be proud of.
Real World Research provides a clear route-map of the various steps needed to carry out a piece of applied research to a high professional standard. It is accessible to those without a social science background while providing rigorous and fully up-to-date coverage of contemporary issues and debates. It brings together materials and approaches from different social science disciplines, seeing value in both quantitative and qualitative approaches, as well as their combination in mixed-method designs.
Reflecting the trials and tribulations and the problems and promises of conducting research, this guide reveals the research process as a much more complex process than is usually recognised, often messy and disorganised.
This conference proceedings examines the role social sciences can play in developing sound policy.
The Handbook of Qualitative Research Methods in Marketing offers both basic and advanced treatments intended to serve academics, students, and marketing research professionals. The 42 chapters begin with a history of qualitative methods in marketing by Sidney Levy and continue with detailed discussions of current thought and practice in: research paradigms such as grounded theory and semiotics; research contexts such as advertising and brands; data collection methods such as projectives and netnography; data analysis methods such as metaphoric and visual analyses; presentation topics such as videography and reflexivity; applications such as ZMET applied to Broadway plays and depth interviews with executives; and special issues such as multi-sited ethnography and research on sensitive topics.
This accessible, alternative approach to mainstream Research Methods titles is written for students who will need to interpret social research in their careers and, more than likely, have opportunities to do research. The book’s focus is on equipping students with the tools both to evaluate research done by others and to do their own research. Exercises in the text help students develop skills and strategies for research, including Internet assignments for finding and evaluating sources. The text provides students with a solid grounding in the relevant aspects of the philosophy of science and thoroughly explains the differences between quantitative and qualitative research methods.
Evidence-based practice is a paradigm that originated within healthcare but is rapidly migrating to other fields. It involves applying the results from rigorous research studies to professional practice in order to improve the quality of services to clients. Familiarity with these methods has caused an increasing number of information professionals to turn a critical eye to their own practice. Is it possible to adapt this model to librarianship and information work? To what extent are its skills and techniques transferable to the various areas of professional practice? Is it desirable for information professionals to integrate research findings into their day-to-day decision-making? These and other related issues are discussed in this book, the first to examine this key topic in depth. It is divided into three parts: The Context for Evidence-based practice; Skills And Resources for Evidence-based Information Practice; and Using the Evidence Base in Practice. This last part explores each of the six domains of evidence-based librarianship identified in research, to demonstrate the application of evidence-based information practice in a practical decision-making context. These chapters with their associated Special Topics present concise summaries of evidence-based information practice within generic areas of work, together with practical examples of the application of evidence-based principles and methods. Supported by a wealth of case studies drawn from a wide range of sectors, these contributions from leading-edge professionals cover the following key issues: why evidence-based information practice? a brief history of evidence-based practice how good is the evidence base? why don't librarians use research? formulating answerable questions identifying sources of evidence and searching the LIS literature appraising the evidence applying evidence to everyday practice and evaluating your performance disseminating the lessons of evidence-based practice examining the evidence base for reference services and enquiry work the contribution of evidence-based practice to educational activities towards evidence-based management evidence-based perspectives on information access and retrieval introducing an evidence-based approach to marketing and promotional activities. Readership: This book is of wide interest to all new and established information professionals, both those in fields such as healthcare where the evidence-based paradigm is already impacting on their work, and those in other fields encountering it for the first time. It is a core text in departments of library and information work.