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In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
In the fall of 1955, Bernard Cornfeld arrived in Paris with scant money in his pocket and a tenuous relationship with a New York firm to sell mutual funds overseas. Cornfeld, a former psychologist and social worker, knew how to make friends fast and soon targeted two groups of people who could help him fulfill his economic ambitions: American expatriates who were looking to build their own fortunes and servicemen abroad who loved to live high-rolling lives and spend money. Using the first group as door-to-door salesmen and the second group as his gullible target, Cornfeld built a multi-billion-dollar and multi-national company, famous for its salesmen’s winning one-line pitch: “Do you sincerely want to be rich?” In this eye-opening yet entertaining book, an award-winning “Insight” team of the London Sunday Times examines Cornfeld’s impressive scheme, a classic example of good, old-fashioned American business gumption and guile.
A fascinating memoir looking back on a ground-breaking career. Published posthumously, the book contains a number of colour photographs from Malcolm’s archives. In a time before television had really started, the computer age had barely begun and there was only one domestic channel on the radio – the BBC Home Service. One of the few operators changing the discs was a 15-year-old boy from the East End of London. The year was 1944 and Malcolm Stewart had just embarked a career that would take him on a journey to leave a world of poverty and drabness behind him. That journey would take him to Hamburg and forces broadcasting, a billet that would see him placed in charge of former members of the SS, and uniquely for someone destined for the film business give him the kind of security clearance that attracted the CIA. Malcolm’s book recounts a career spanning some of the most important British films of the twentieth century, being deported from Cuba and fleeing via the jungle from Ghana with help from the CIA. In his garden shed, Malcolm also started Audio Systems, a company that would for a time, rival both Pinewood and Shepperton Studios for their sound services. He developed the world’s first portable multitrack recorder. He went from the film business to television news, covering some of the biggest stories of the 80’s. Through this long and distinguished career he met many world leaders, film stars and journalists, who knew him as Malcolm, one of the industry’s unsung heroes.
The first comprehensive financial history of the United States in more than thirty years. Accessible to undergraduate level readers, it focuses on the growth and expansion of banking, securities, and insurance from the colonial period right up to the incredible growth of the stock market during the 1990s and the attack on the World Trade Center in 2001. The author traces the origins of American finance to the older societies of Europe and Northern Africa, and shows how English merchants transferred their financial systems to America. He explains how financial matters dominated the founding and development of the colonies, and how financial concerns incited the Revolution. And he shows how the Civil War began the transformation of America from a small economy largely dependent on foreign capital into a complex capitalist society. From the Civil War, the nation's financial history breaks down into periods of frenzied speculation, quiet growth, periodic panics, and furious periods of expansion, right up through the incredible growth of the stock market during the 1990s.