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What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill, and determine a distinctive brand essence, differentiate yourself, and create your visual identity. Build Your Own Brand is a guided journal designed to help you sketch, write, design, and conceive the way you brand yourself. More than 80 prompts and exercises will help you develop your: Personal brand essence Visual identity and style Resume and elevator pitch and much more! Whether you're trying to land a new job or launch a design business, let this unique guide light the way. You'll find helpful advice, interviews, and prompts from esteemed psychologists, creative directors, brand strategists, designers, artists, and experts from a variety of disciplines. Build your own brand today!
This book describes the emergence of DIY punk record labels in the early 1980s. Based on interviews with sixty-one labels, including four in Spain and four in Canada, it describes the social background of those who run these labels. Using the ideas of French sociologist Pierre Bourdieu, this book shows how the field of record labels operates. The choice of independent or corporate distribution is a major dilemma. Other tensions are about signing bands to contracts, expectations of extensive touring, and use of professional promotion. There are often rivalries between big and small labels over bands that have become popular and have to decide whether to move to a more commercial record label. Unlike approaches to punk that consider it a subcultural style, this book breaks new ground by describing punk as a social activity. One of the surprising findings is how many parents actually support their children's participation in the scene. Rather than attempting to define punk as resistance or commercial culture, this book shows the dilemmas that actual punks struggle with as they attempt to live up to what the scene means for them. Book jacket.
Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.
#1 Best Seller in Home Decorating ─ Declutter Your Way to Happiness A guided decluttering journal. Life happens to the best of us, whether we were born with messy tendencies or not. Messes find their way into our homes and lives and we can’t seem to find the strength or time to tackle them. That’s where this motivational guided journal by Cassandra Aarssen, best-selling author of Real Life Organizing and Cluttered Mess to Organized Success, comes in. Tested methods that work. Cas Aarssen wasn’t always an organization expert. She climbed out of years of cluttered living and transformed her home and her life through organization. In this self-help journal, Cas guides you through favorite tips and tricks that she used to declutter her home and find her way to a more organized and peaceful life. Pages and pages of decluttering and organizational tools. This interactive journal is designed to help you declutter your home and life through mindfulness and self-motivation. You will learn how to navigate the chaos of clutter by taking the time to understand yourself and the underlying meaning behind your clutter. Filled with inspiration and open-ended questions, The Declutter Challenge journal will guide you onto the path to a clean and clutter-free home. Make downsizing a reality. The Declutter Challenge enables you to work through both the emotion and the physical clutter in your life; to explore your thoughts and feelings about your belongings and discover the knowledge and strength to let go of excess. Take a look inside this life-changing guided journal and find… • Insights into goal setting • Supportive prompts and writing exercises that encourage self-refection and understanding • How to achieve those short-term tasks that need to get done or the long-term dreams that you yearn to fulfill Readers of books such as The Home Edit or How to Manage Your Home Without Losing Your Mind will love Cassandra Aarssen’s The Declutter Challenge: A Guided Journal for Getting your Home Organized in 30 Quick Steps.
Instruction for designing blogs, books, business cards, CD and DVD packaging, embroidery, envelopes, flyers, gifts, housewares, invitations, logos, newsletters, note cards, photo albums, presentations, press kits, stationery, stickers, t-shirts, totes, wall graphics, web sites, and zines.
The growth in private labels has huge implications for managers on both sides.
This brilliant guide for fashion-hungry kids presents the design process step by step, from first ideas and making moodboards through to designing clothes and deciding what to showcase in your final collection. Blank and guided sketchbook pages are included to give you plenty of space to practise your skills and try out your designs on the outline figures provided. Whether you like pretty prom dresses and fairy tiaras, or are a cool and casual girl who likes hanging out in sneakers and a baseball cap, this book will show you how to create the outfits that match your totally unique personal style!
This unique homage to bookplate art illuminates over 320 of the craft's finest examples. A breathtaking variety of black-and-white designs embrace a multitude of styles: woodcuts, engravings, lithographs, typography, and more.
David Gibson uses 3D visual representations of sounds in a mix as a tool to explain the dynamics that can be created in a mix. This book provides an in-depth exploration into the aesthetics of what makes a great mix. Gibson’s unique approach explains how to map sounds to visuals in order to create a visual framework that can be used to analyze what is going on in any mix. Once you have the framework down, Gibson then uses it to explain the traditions that have be developed over time by great recording engineers for different styles of music and songs. You will come to understand everything that can be done in a mix to create dynamics that affect people in really deep ways. Once you understand what engineers are doing to create the great mixes they do, you can then use this framework to develop your own values as to what you feel is a good mix. Once you have a perspective on what all can be done, you have the power to be truly creative on your own – to create whole new mixing possibilities. It is all about creating art out of technology. This book goes beyond explaining what the equipment does – it explains what to do with the equipment to make the best possible mixes.