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From the earliest times people have been driven by a desire to communicate, share experiences and entertain. Begining with simple smoke signals and ending with the latest telepathic implants media charts the fascinating story of how information is passed on.This book tells how the first alphabets led to the birth of the written word and eventually to printed books. In this century television has given us a window on the world and newspapers have kept us up-to-date with today's events. Now the digital revolution sends our messages across the world in a matter of minutes and the Internet provides instant access to vast amounts of information. All these media transmit information so fast that the world is becoming a global village. Written by Cliff Gifford, science writer and author of many children's books this is a unique and exciting history of the world's media.
An intriguing look at the secrets of the media - the way information is spread by television, radio, newspapers and the Internet. Original photography and lively, informative text illustrate the fascinating story of how people have communicated with each other across cultures and through the ages. See the oldest printed book in existence, the world's smallest camera, a city destroyed in the 1st century reconstructed by virtual reality, and ancient Roman writing implements. Learn the way a modern global advertising campaign is put together, how journalists record news, why propaganda can backfire, and how photographs can lie. Discover the first alphabets, how body language can betray your secret emotions, how cropping a photograph can reverse its meaning, why telepathic communication could soon be commonplace, and much, much more!
Examines stock-car racing applied to NASCAR regulations.
This newly revised and updated edition of Media Selling addresses the significant changes that have taken place in media industries over the last few years, while continuing as a seminal resource for information on media sales. A classic in this field, this book has long served students and professionals in broadcasting and media industries as an indispensable tool for learning, training, and mastering sales techniques for electronic media Addresses the unprecedented consolidation and sweeping change faced by media industries in recent years, and now features greatly expanded coverage of the Internet, including video streaming and the impact of social network sites Covers a broad span of media industries and issues, including: electronic media, newspapers, magazines, outdoor/billboard promotion, sales ethics, emotional intelligence, and interactive media selling Fully updated to include much greater focus on national and international media sales issues, as well as expanded coverage of network-level selling, product placement, sales promotion use of market data
A concise and affordable resource for the mass communication course, Media Essentials provides a flexible, informative, and relevant breakdown of what the media is, how it works, and how it impacts today’s most talked-about subjects. From #metoo to content streaming to social media and politics, students learn how a wide variety of recent developments have impacted the mass-media landscape—and how past innovation and change have informed our current media world. Media Essentials is available with LaunchPad, a robust online platform designed to help students fully engage with course content—and with the world of mass media. From our acclaimed LearningCurve adaptive quizzing, which helps students learn and retain concepts, to compelling features like an interactive e-book and a variety of entertaining and thought-provoking video clips, LaunchPad gets students connected with—and interested in—the information they need to succeed in class.
Be an eyewitness to the stunning natural beauty of crystals of every size, shape, and color -- and their remarkable uses in everything from surgeons' scalpels to silicon chips. See a crystal's hidden layers. Find out how to make stones sparkle. Discover where to find crystals in your home. Book jacket.
Media & Youth: A Developmental Perspective provides a comprehensive review and critique of the research and theoretical literature related to media effects on infants, children, and adolescents, with a unique emphasis on development. The only textbook to evaluate the role of development in media effects research, filling a gap in the subject of children and media Multiple forms of media, including internet use, are discussed for a comprehensive view of the subject Developmental points of interest are highlighted at the end of each section to reinforce the importance of development in media effects research Children’s cognitive, social, and emotional abilities from pre-school to adolescence are integrated into the text for greater clarity
Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
Find out how ancient fossils and footprints can reveal their awesome world.