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This is the reference work that librarians and business people have been waiting for--Lorna Daniells's updated guide to selected business books and reference sources. Completely revised, with the best, most recent information available, this edition contains several new sections covering such topics as competitive intelligence, economic and financial measures, and health care marketing. Handbooks, bibliographies, indexes and abstracts, online databases, dictionaries, directories, statistical sources, and periodicals are also included. Speedy access to up-to-date information is essential in the competitive, computerized business world. This classic guide will be indispensable to anyone doing business research today.
This is the 11th in the series of directories whose overall aim is to make sense of the myriad files in the marketplace by listing databases completely, and grouping them logically. The title, Company Information, implies a somewhat narrower focus than the directory offers, as the five sections ac
First published in 1992, The New York Stock Exchange is an informative library resource. The book begins with a history of the stock exchange, and offers a series of annotated bibliographies devoted to dictionaries and general guides, directories, bibliographies, general histories, and statistical sources. The book provides important coverage of the stock market crashes of 1929 and 1987 and the appendices offer a useful collection of data, including a directory of serial publications, listings of abstracts and indexes, online databases, and CD-ROM products. This book will be of interest to libraries and to researchers working in the field of economics and business.
This best-selling text continues in its seventh edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. Business Research Methods, 7e, is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.
Recent developments in the areas of computer databases, simulation games, and expert systems have added a different dimension to the business curriculum. This informative book instructs educators in how information technology can be used in teaching international business to students and business executives. Utilizing New Information Technology in Teaching of International Business includes descriptions and utilization of the state-of-the-art of computer and telecommunications technology, including a variety of computer software packages and international business databases. Examples with step-by-step instructions are included to depict how to use these software packages and databases. Discussions of actual classroom implementation, plus software reviews, provide teachers with the knowledge and incentive to begin to incorporate these new technologies into their classrooms, better preparing students for the realities of the business world. Utilizing New Information Technology in Teaching of International Business can be used as a training tool for business executives who wish to increase their skills in the field of international business. Using this book to train executives is more cost-efficient than hiring consultants or international research companies. Once trained, executives and students will know how to tap into several databases to identify new international markets and obtain up-to-date information about them. Utilizing New Information Technology in Teaching of International Business is useful for courses in international business/management, international marketing, and international accounting. Some of the new technologies covered include: electronic data retrieval services expert systems in international business simulation software in international business personal computer-based databases such as National Trade Data Bank, World Trade Exporter, World Trade, and Disclosure/Worldscope Utilizing New Information Technology in Teaching of International Business helps provide current and future executives with the technological skills needed to gain a competitive advantage in the global market.