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Marketing Research is designed to serve as a textbook on marketing research and design for people studying or pursuing the discipline of management. The book contains Indian examples on Product Research, Consumer Research, Motivation Research, etc. It also includes more than 50 cases which would enable the reader in understanding even the most complex multivariate technique in a very simple manner.The book contains 20 chapters with computer based approach, the SPSS/PCT system, the use of which has also been described in this book. The content of the book makes it equally useful for both basic and advance course in Marketing Research. It is indispensable for students of MBA, M.Com, MBE, BBA, BBS, BCA, PGDBM, MCA, M Tech and practising marketing managers. It is a valuable reference source for research agencies.
The 10th edition of the Guide (1986) is one of a small core of references essential to the day-to-day operations of Reference and Research Book News (it was enthusiastically reviewed in our May 1987 issue) and, we trust, to librarians and researchers everywhere. This Supplement, the only one to the 10th edition, lists 4,668 titles that cover reference publishing from the end of December 1984 through the end of 1990. As in prior editions, the focus continues to be on reference works for scholarly research, but representative works intended for general reference are included as well. Member price, $76.50. Annotation copyright by Book News, Inc., Portland, OR