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The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics. The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior. Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.
As the first book to examine the psychological motivations underlying people's attitudes, as well as why people form attitudes, this volume presents empirical research describing theoretical perspectives and practical applications. The editors assembled the leaders in the field to examine the topics of attitude function persuasion, individual-differences approaches, and the role of motivation within a variety of psychological disciplines, including social, personality, consumer, and environmental.
Utilizing "new wave" research including new psychological theories, new statistical techniques, and a stronger methodology, this collection unites a diversity of recent research perspectives on attitudes and the psychological functions of an attitude. The objective of the editors was to bring together the bits and pieces of validated data into one systematic and adequate set of general principles leading to the view of attitudes as predictions. As the volume reformulates old concepts, explores new angles, and seeks a relationship among various sub-areas, it also shows improvements in the sophistication of research designs and methodologies, the specifications of variables, and the precision in defining concepts.
Winner of the 2017 APA William James Book Award The concept of passion is one we regularly use to describe our interests, and yet there is no broad theory that can explain the development and consequences of passion for activities across people's lives. In The Psychology of Passion, Robert J. Vallerand presents the first such theory, providing a complete presentation of the Dualistic Model of Passion and the empirical evidence that supports it. Vallerand conceives of two types of passion: harmonious passion, which remains under the person's control, and obsessive passion, which controls the person. While the first typically leads to adaptive behaviors, the obsessive form of passion leads to less adaptive and, at times, maladaptive behaviors. Vallerand highlights the effects of these two types of passion on a number of psychological phenomena, such as cognition, emotions, performance, relationships, aggression, and violence. He also discusses the development of passion and reviews a range of literature on passion for activities.
The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. With chapters discussing the theory, research and practical implications of the relationships between identity and consumption, including, for example the way they change across our life span, this book will be a valuable reference source for students and academics from a variety of disciplines.
List of members in each volume.
Much of Africa was transformed into a Christian continent within a few generations, changing profoundly the nature of the continent's religion; but the spirits of the old religions did not necessarily disappear. 'Spirit possession' and 'spirit affliction' cults, often institutionalised in African religions, are still common in many societies, also those which are now predominantly Christian. Silas Ncozana's work sets out to explore the implications of spirit possession for the Tumbuka people, the largest ethnic group in the North of Malawi - about ten percent of the overall population, many of whom converted to Christianity in the latter part of the nineteenth century. He considers both the functions of traditional spirit cults, and the Christian Holy Spirit describing how the Tumbuka moved away from possession in a traditional sense to possession with a Christian understanding of spirit; and how these people built traditional cultural expression into a new culture. The author then outlines the implications of these shifts for pastoral care.