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A successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.
What’s your story? The most successful brands aren’t created, they are unearthed. Successful branding is based on authenticity. So how do you reveal your own brand? First, by searching yourself for answers to questions like these: What do you do better than anyone? What are you most proud of? What makes you lose track of time? In Digital You: Real Personal Branding in the Virtual Age, branding authority William Arruda describes the 21st century world of personal branding and guides you to define, express, and expand your personal brand for the virtual world. Branding is not about being famous, Arruda explains; it’s about being selectively famous. It’s about more than social media excess. When you understand the true value of personal branding, you can use it as a serious career development strategy. Digital You offers a deep dive to understanding and defining your unique promise of value—making a great first impression, mastering multimedia, and, ultimately, expanding your network and promoting thought leadership. You’ll learn how to develop, design, and sustain a personal brand throughout the fluid movements of any career. Understand how to be clear about your digital brand and your unique promise of value so you can increase your success and happiness at work and in life. It’s time to stop worrying about career extinction and start crafting a brand of distinction.
Managing the Digital You: Where and How to Keep and Organize Your Digital Life is a much-needed guide for those struggling with how to manage and preserve their digital items. Starting with a values assessment, this book helps readers identify what items are important to them personally so that they can effectively prioritize their time and effort. Covering multimedia, correspondence, legacy planning, password protection, photos, non-digital documents, financial and legal documents, and even social media archiving, this comprehensive text addresses how to get started and how to develop a plan for managing existing and future items. Features include: Value assessment exercises to help readers identify what is a preservation priority to them personally Best practices for managing digital financial and legal documents How to save things from multiple devices, as well as social media sites Recommendations for scheduling maintenance activities and automating backup Guidelines for creating a personal management plan so that users are prepared to handle new and existing documents, photos, and other digital material for ongoing access After reading this short primer, readers will be ready to: better organize and identify what they already have in a digital form, have a personal plan for knowing what to discard and what to retain, know how to digitize papers, photographs, voicemail, preserve email and social media postings, and set up a workable long-term file naming and organizational structure.
A blueprint for reinventing the core of your business Value in the next phase of the digital era will go to those companies that don't just try digital but also scale it. Digital@Scale examines what it takes for companies to break through the gravitational pull of their legacy organizations and capture the full value of digital. Digging into more than fifty detailed case studies and years of McKinsey experience and data, the authors, along with a group of expert contributors, show how companies can move beyond incremental change to transform the business where the greatest value is generated—at its core. The authors provide practical insights into the three pillars of digital transformations that successfully scale: reinventing the business model, building out a business architecture from the customer back into the organization, and establishing an 'amoeba' IT and organizational foundation that learns and evolves. This is the ideal guide for all leaders who recognize the power and promise of a digital transformation.
The first generation of Digital Natives children who were born into and raised in the digital world are coming of age, and soon our world will be reshaped in their image. Our economy, our politics, our culture, and even the shape of our family life will be forever transformed. But who are these Digital Natives? And what is the world theyre creating going to look like? In Born Digital, leading Internet and technology experts John Palfrey and Urs Gasser offer a sociological portrait of these young people, who can seem, even to those merely a generation older, both extraordinarily sophisticated and strangely narrow. Exploring a broad range of issues, from the highly philosophical to the purely practical, Born Digital will be essential reading for parents, teachers, and the myriad of confused adults who want to understand the digital present and shape the digital future.
Digital transformation is no longer news--it's a necessity. Despite the widespread threat of disruption, many large companies in traditional industries have succeeded at digitizing their businesses in truly transformative ways. The New York Times, formerly a bastion of traditional media, has created a thriving digital product behind a carefully designed paywall. Best Buy has transformed its business in the face of Amazon's threat. John Deere has formed a data-analysis arm to complement its farm-equipment business. And Goldman Sachs and many others are using digital technologies to reimagine their businesses. In Driving Digital Strategy, Harvard Business School professor Sunil Gupta provides an actionable framework for following their lead. For over a decade, Gupta has studied digital transformation at Fortune 500 companies. He knows what works and what doesn't. Merely dabbling in digital or launching a small independent unit, which many companies do, will not bring success. Instead you need to fundamentally change the core of your business and ensure that your digital strategy touches all aspects of your organization: your business model, value chain, customer relationships, and company culture. Gupta covers each aspect in vivid detail while providing navigation tips and best practices along the way. Filled with rich and illuminating case studies of companies at the forefront of digital transformation, Driving Digital Strategy is the comprehensive guide you need to take full advantage of the limitless opportunities the digital age provides.
In the world of technology, there are just two kinds of people: digital natives and digital immigrants. Digital natives are those born after the advent of the internet. They are comfortable with swift technological change and take the presence of technology in their lives almost completely for granted. They have "digital DNA" flowing through their bodies. On the other hand, digital immigrants are those born before the advent of the internet. Their comfort level with our technology-soaked world is more variable. But they are affected by the digital invasion just as much as their native children. With the latest research supporting them, Dr. Archibald Hart and Dr. Sylvia Hart Frejd uncover both the subtle and the dramatic ways digital technology is changing us from within, focusing their exposé on the impact on the spiritual life of individuals. Through insights from neuroscience and psychology, they offer readers therapeutic and biblical strategies for handling the digital invasion in order to become good stewards of their digital lives. Parents, educators, students, counselors, and pastors will especially appreciate this cultural wake-up call.
What’s the difference between half a line of cocaine and an hour playing a video game? Nothing, as far as your brain is concerned. What can you do to be effective at multi-tasking? Nothing, as far as your brain is concerned. What do digital devices in the classroom contribute to focus and concentration? Nothing, as far as your brain is concerned. In DIGITAL COCAINE, Brad Huddleston will replace your confusion, hesitancy and fear as it relates to the digital world with the facts that can make you and your family safer and more secure from page one. Whether it’s gaming, pornography, cyberbullying, or the decline in grades, you’ll get a look inside your wonderful God-designed brain to understand how it interacts with the exploding world of digital communication and how you can keep your family safe. Your smartphone, tablet and computer can be powerful tools to help you ... or not. The choice is yours. DIGITAL COCAINE gives you the power to make that choice.
ARE YOU READY FOR AN ELEMENTS BOOK THAT BREAKS ALL THE RULES? This book breaks new ground by doing something for digital photographers that’s never been done before–it cuts through the bull and shows you exactly “how to do it.” It’s not a bunch of theory; it doesn’t challenge you to come up with your own settings or figure things out on your own. Instead, it does something that virtually no other Elements book has ever done–it tells you flat-out which settings to use, when to use them, and why. If you’re looking for one of those “tell-me-everything-about-the-Unsharp-Mask-filter” books, this isn’t it. You can grab any other Elements book on the shelf, because they all do that. Instead, this book gives you the inside tips and tricks of the trade for organizing, correcting, editing, sharpening, retouching, and printing your photos like a pro. You’ll be absolutely amazed at how easy and effective these techniques are–once you know the secrets. LEARN HOW THE PROS DO IT Each year Scott trains thousands of digital photographers and, almost without exception, they have the same questions and face the same problems–that’s exactly what he covers in this book. You’ll learn: How to unlock the power of layers (you’ll be amazed at how easy it is!) How to use Camera Raw for processing not only RAW photos, but JPEGs, TIFFs, and PSDs too! (And you’ll learn why so many pros like it best–because it’s faster and easier) The sharpening techniques the pros really use (there’s an entire chapter just on this!) How to deal with common digital camera image problems, including brightening people in dark shadows and getting the best color possible The most requested photographic special effects, and much more! THE BOOK’S SECRET WEAPON Although Elements 2020 offers some digital photography features that Photoshop doesn’t offer, there are plenty of features that Photoshop has that Elements 2020 doesn’t (like channels, HDR, etc.). But in this book, you’ll learn some slick workarounds, cheats, and fairly ingenious ways to replicate many of those Photoshop features right within Elements. Plus, you can download many of the images used in the book, so you can follow right along with the techniques. Since this book is designed for photographers, it doesn’t waste your time talking about what a pixel is, how to frame a shot or set your exposure, etc., and there’s no talk about which camera or printer to buy. It’s all Elements, step by step, cover to cover, in the only book of its kind, and you’re gonna love it!
Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.