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The price of technology decreased roughly 10,000-fold over the last 20 years. As of 2016, more people around the world own smartphones than toothbrushes. In a nutshell, we are witnessing an unprecedented development in the history of humankind. Never have we experienced such a rapid increase in the power of technology with a simultaneously steep drop in pricing. These two drivers account for most of the digital transformation. And the pace of technological change is not going to slow down anytime soon. You have a choice to ride the wave of the digital tsunami or to be swept away by it. Discover the best strategies to end up on the winning side of the digital transformation: -Learn how the digital revolution is transforming your job, industry, and our society -Get inspired by the possibilities -Discover 21st century careers -Discover 21st century skills that will not be outsourced, automated, or outdated -Understand key digital technologies shaping your industry -Create an action plan to acquire skills for the 21st century Whether you are a student, parent, teacher, career counselor, business executive, or military veteran, this book provides the knowledge, tools, and insights essential to thrive in the digital 21st century.
Digital Marketing: Integrating Strategy and Tactics with Values is an easy-to-understand guidebook that draws on the latest digital tactics and strategic insights to help organizations generate sustainable growth through digital integration. It provides a roadmap to adopt a digital mindset, incorporate digital trends strategically, and integrate the most effective digital tactics and tools with core values to achieve competitive advantage. Bringing the reader through its five-step Path to Digital Integration (Mindset, Model, Strategy, Implementation, and Sustainability), Digital Marketing seeks to Outline the key drivers of change and leading digital marketing trends executives need to understand and incorporate to drive business opportunity. Evaluate the digital channels and technologies management teams can leverage to execute a successful Integrated Digital Marketing strategy. This includes insight into the latest digital tactics (website, social, mobile, search, content, and email marketing; data analytics) and social tools (Facebook, Twitter, YouTube, LinkedIn, Instagram, Pinterest, and Google Plus). Discover the impact of digital transformation on the organization, from the effect of digital tactics on the customer experience (CX) to the value of integrating internal digital strategies to facilitate collaboration and innovation. Guide aspiring leaders on how to combine core values and business goals with progressive digital strategies, tactics, and tools to generate sustainable outcomes for all stakeholders. This interactive guidebook provides a truly Connected Digital Experience (CDE): the Zappar augmented reality mobile app allows the reader to activate the "Discover More" and "Play Video" icons found throughout the book, instantly connecting the reader, via their mobile device, to additional content housed on our companion website, Digital Marketing Resource Center (www.dmresourcecenter.org). "Play Video" icons incorporate point-in-time video commenting solution Vusay to enable interactive social conversations around each video. Digital Marketing is the ideal guide for aspiring leaders – executives, instructors, owners, entrepreneurs, managers, students – at all stages of digital literacy. To request access to the resources in the Digital Marketing Resources Center, please contact Ira Kaufman at [email protected].
In the world of technology, there are just two kinds of people: digital natives and digital immigrants. Digital natives are those born after the advent of the internet. They are comfortable with swift technological change and take the presence of technology in their lives almost completely for granted. They have "digital DNA" flowing through their bodies. On the other hand, digital immigrants are those born before the advent of the internet. Their comfort level with our technology-soaked world is more variable. But they are affected by the digital invasion just as much as their native children. With the latest research supporting them, Dr. Archibald Hart and Dr. Sylvia Hart Frejd uncover both the subtle and the dramatic ways digital technology is changing us from within, focusing their exposé on the impact on the spiritual life of individuals. Through insights from neuroscience and psychology, they offer readers therapeutic and biblical strategies for handling the digital invasion in order to become good stewards of their digital lives. Parents, educators, students, counselors, and pastors will especially appreciate this cultural wake-up call.
'A must-read to anyone interested in the digital world.' - Valérie Schafer, Center for Contemporary and Digital History, University of Luxembourg A concise history of the digital revolution and the lore, rhetoric, and debates that surround it. The Digital Revolution aims to tell a story, one of the most powerful ideologies of recent decades: that digitalization constitutes a revolution, a break with the past, a radical change for the human beings who are living through it. The book aims to investigate the origins of this idea, how it evolved, which other past revolutions consciously or unconsciously inspired it, which great stories it has conveyed over time, which of its key elements have changed and which ones have persisted and have been repeated in different historical periods. All these discussions, large or small, have settled and condensed into a series of media, advertising, corporate, political, and technical sources. Readers will be introduced to new, previously unpublished historical sources. The main aim of the book is to deconstruct what looks like a “natural” and incontestable idea and to help rethink digital societies today.
Our world is about to change. In Digital Destiny: How the New Age of Data Will Change the Way We Live, Work, and Communicate, Shawn DuBravac, chief economist and senior director of research at the Consumer Electronics Association (CEA), argues that the groundswell of digital ownership unfolding in our lives signals the beginning of a new era for humanity. Beyond just hardware acquisition, the next decade will be defined by an all-digital lifestyle and the “Internet of Everything”—where everything, from the dishwasher to the wristwatch, is not only online, but acquiring, analyzing, and utilizing the data that surrounds us. But what does this mean in practice? It means that some of mankind’s most pressing problems, such as hunger, disease, and security, will finally have a solution. It means that the rise of driverless cars could save thousands of American lives each year, and perhaps hundreds of thousands more around the planet. It means a departure from millennia-old practices, such as the need for urban centers. It means that massive inefficiencies, such as the supply chains in Africa allowing food to rot before it can be fed to the hungry, can be overcome. It means that individuals will have more freedom in action, work, health, and pursuits than ever before.
In the relentless surge of the digital age, we're constantly connected, yet increasingly isolated. "Digital Detox: Reclaiming Your Life in the Tech Era" by Jim Stephens is the essential guide for those yearning to break free from the overwhelming tide of digital distraction. This insightful book explores the impact of our incessant connectivity, revealing the paradox of how our devices, meant to keep us linked, often lead to a sense of isolation and loneliness. Stephens offers a comprehensive strategy to filter irrelevant information and embrace a slower, more meaningful online experience. With practical advice, this book encourages readers to join an online support community where they can share experiences, stay motivated, and celebrate milestones together. Discover how to regain control over your digital consumption, enrich your relationships, and find balance in an overconnected world. "Digital Detox" is your roadmap to reclaiming your life from the digital chaos and rediscovering the joys of genuine human connection.
Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: Maintaining market leadership in the face of disruption Believing in the transformative power of the organization, its legacy and its people A social-centric approach to beauty tech, ecommerce and digital services The company’s successful play for market dominance in China Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership, and digital strategies.
Story Circle is the first collection ever devoted to a comprehensive international study of the digital storytelling movement, exploring subjects of central importance on the emergent and ever-shifting digital landscape. Covers consumer-generated content, memory grids, the digital storytelling youth movement, participatory public history, audience reception, videoblogging and microdocumentary Pinpoints who is telling what stories where, on what terms, and what they look and sound like Explores the boundaries of digital storytelling from China and Brazil to Western Europe and Australia
In recent years, decision-makers from all sectors have been using 'resilience' as a keyword for managing societal turbulences. But what is resilience? How can we benefit from integrating digital transformation and resilience? In this book, some of the world's leading experts on resilience explore the issue and discuss possible answers to these questions. The editors of this book believe that resilience is the master key for the future. However, they also remind us that people are at the base of any process of resilience and, only by placing people at the center of transformation, can we aspire to have resilient organizations and a resilient society.