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Conversations with Marketing Masters offers new insights by gathering the collected wisdom of the most influential marketing thinkers of our age, each of whom has given a structured interview. Covering a wide range of issues and illustrating concepts with cases of success and failure, these seminal dialogues offer a rare look at what made each master great – and a glimpse of the marketing future. The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman. The conversations are free-flowing dialogues in which each personality is allowed to shine through.
Co-founder of The Carlyle Group and patriotic philanthropist David M. Rubenstein takes readers on a sweeping journey across the grand arc of the American story through revealing conversations with our greatest historians. In these lively dialogues, the biggest names in American history explore the subjects they’ve come to so intimately know and understand. — David McCullough on John Adams — Jon Meacham on Thomas Jefferson — Ron Chernow on Alexander Hamilton — Walter Isaacson on Benjamin Franklin — Doris Kearns Goodwin on Abraham Lincoln — A. Scott Berg on Charles Lindbergh — Taylor Branch on Martin Luther King — Robert Caro on Lyndon B. Johnson — Bob Woodward on Richard Nixon —And many others, including a special conversation with Chief Justice John Roberts Through his popular program The David Rubenstein Show, David Rubenstein has established himself as one of our most thoughtful interviewers. Now, in The American Story, David captures the brilliance of our most esteemed historians, as well as the souls of their subjects. The book features introductions by Rubenstein as well a foreword by Librarian of Congress Carla Hayden, the first woman and the first African American to lead our national library. Richly illustrated with archival images from the Library of Congress, the book is destined to become a classic for serious readers of American history. Through these captivating exchanges, these bestselling and Pulitzer Prize–winning authors offer fresh insight on pivotal moments from the Founding Era to the late 20th century.
The Ultimate Medicine is not for those who like their spirituality watered down, but for serious students searching for awareness. Sri Nisargadatta Maharaj (1897-1981) lived and taught in a small apartment in the slums of Bombay. A realized master of the Tantric Nath lineage, he supported himself and his family by selling cheap goods in a small booth on the streets outside his tenement for many years. His life exemplified the concept of absolute nonduality of being. In this volume, Maharaj shares the highest truth of nonduality in his own unique way. His teaching style is abrupt, provocative, and immensely profound, cutting to the core and wasting little effort on inessentials. His terse but potent sayings are known for their ability to trigger shifts in consciousness, just by hearing or reading them."The point is that man freed from his fetters is morality personified. Such a man therefore does not need any moralistic injunctions in order to live righteously. Free a man from his bondage and thereafter everything else will take care of itself. On the other hand, man in his unredeemed state cannot possibly live morally, no matter what moral teaching he is given. It is an intrinsic impossibility, for his very foundation is immorality. That is, he lives a lie, a basic contradiction: functioning in all his relationships as the separate entity he believes himself to be, whereas in reality no such separation exists. His every action therefore does violence to other 'selves' and other 'creatures,' which are only manifestations of the unitary consciousness. So Society had to invent some restraints in order to protect itself from its own worst excesses and thereby maintain some kind of status quo. The resulting arbitrary rules, which vary with place and time and therefore are purely relative, it calls 'morality,' and by upholding this man-invented 'idea' as the highest good–oftentimes sanctioned by religious 'revelation' and scriptures–society has provided man with one more excuse to disregard the quest for liberation or relegate it to a fairly low priority in his scheme of things."
A highly visual exploration of the best shots, moves, and set-ups in the industry. This books reveals the secrets behind each shot’s success, so it can be adapted to the director’s individual scenes.
Dialogues between student and master about music, learning, teaching, the healing power of art, and the art of life itself. Knut Hamre has devoted his life to playing the Hardanger fiddle—a unique folk violin with resonating strings beneath, like a sitar's—and to teaching new generations the secrets of this ancient music, rooted in a stark and beautiful land. Benedicte Maurseth is one of his most accomplished students, an internationally known artist who has recorded for the ECM label. In a book that brings to mind such classics as Zen and the Art of Archery and Wabi Sabi, the student and her master together explore the quest for excellence and originality in the heart of a living tradition. At once mystical and practical, To Be Nothing is a series of dialogues about music, learning, teaching, the healing power of art, and the art of life itself. With photographs evoking the rugged landscapes and people from which this music springs and the exquisite beauty of the fiddles themselves, this is a work as serene as a fjord, and as deep.
Satan comes to Soviet Moscow in this critically acclaimed translation of one of the most important and best-loved modern classics in world literature. The Master and Margarita has been captivating readers around the world ever since its first publication in 1967. Written during Stalin’s time in power but suppressed in the Soviet Union for decades, Bulgakov’s masterpiece is an ironic parable on power and its corruption, on good and evil, and on human frailty and the strength of love. In The Master and Margarita, the Devil himself pays a visit to Soviet Moscow. Accompanied by a retinue that includes the fast-talking, vodka-drinking, giant tomcat Behemoth, he sets about creating a whirlwind of chaos that soon involves the beautiful Margarita and her beloved, a distraught writer known only as the Master, and even Jesus Christ and Pontius Pilate. The Master and Margarita combines fable, fantasy, political satire, and slapstick comedy to create a wildly entertaining and unforgettable tale that is commonly considered the greatest novel to come out of the Soviet Union. It appears in this edition in a translation by Mirra Ginsburg that was judged “brilliant” by Publishers Weekly. Praise for The Master and Margarita “A wild surrealistic romp. . . . Brilliantly flamboyant and outrageous.” —Joyce Carol Oates, The Detroit News “Fine, funny, imaginative. . . . The Master and Margarita stands squarely in the great Gogolesque tradition of satiric narrative.” —Saul Maloff, Newsweek “A rich, funny, moving and bitter novel. . . . Vast and boisterous entertainment.” —The New York Times “The book is by turns hilarious, mysterious, contemplative and poignant. . . . A great work.” —Chicago Tribune “Funny, devilish, brilliant satire. . . . It’s literature of the highest order and . . . it will deliver a full measure of enjoyment and enlightenment.” —Publishers Weekly
Buddhism, as a major religion and a way of life, is the subject of numerous books and commentaries. Yet the kernel of its teachings can be expressed in two major concepts: purity of Mind and practice. Traditional Pure Land teachings emphasize the three elements of Faith, Vows and Practice (Buddha Recitation) as the essential conditions for rebirth in the Pure Land -- in the Pure Mind. This approach is presented as the easiest, most expedient path for the majority of people in this day and age. These teachings are in harmony with other Pure Land traditions, such as Jodo Shinshu, in which shinjin, Faith, is ultimately defined as Mind -- the True Mind, encompassing Vows and Practice (Sanshin Jsshin). Pure Land is also in line with Zen, which sees all teachings as expedients, "fingers pointing to the moon" -­ the moon being the True Mind, the Mind of Thusness, always bright, pure and unchanging. In the same vein, the Dhammapada Sutra, a key text of the Theravada School, summarizes the teachings of the Buddha with the words: "Do not what is evil. Do what is good. Keep your Mind pure. Yet, purity of Mind cannot be achieved by study and verbalization alone. It can be attained only through determined practice. There is a story concerning the famous Chinese official and poet Po Chu-i which illustrates this point. One day, the official, passing along the road, saw a Zen monk seated on the branch of a tree preaching the Dharma. The following dialogue ensued: Official: "Old man, what are you doing in that tree, in such a precarious position? One misstep, and you will fall to your death!" Monk: "I dare say, Your Lordship, that your own position is even more precarious. If I make a misstep, I alone may be killed; if you make a misstep, it can cost the lives of thousands." Official: "Not a bad reply. I'll tell you what. If you can explain the essence of Buddhism to me in one sentence, I'll become your disciple. Otherwise, we will go our separate ways, never to meet again." Monk: "What an easy question! Listen! The essence of Buddhism is to do no evil, do what is good, and keep your Mind pure." Official: "ls that all there is to it? Even a child of eight realizes that!" Monk: "True, a child of eight may realize it, but, even a man of eighty cannot practice it!" Buddhism is Mind, Buddhism is practice -- it is praxis.•
An intensely personal devotional book from Thomas Merton, the ultimate spiritual writer of our time, showing his contemplative and religious side through his prayers and rarely-seen drawings. The only Merton gift book available. Dialogues with Silence contains a selection of prayers from throughout Merton's life--from his journals, letters, poetry, books--accompanied by all 100 of Merton's rarely seen, delightful Zen-like pen-and-ink drawings, and will attract new readers as well as Merton devotees. There is no other Merton devotional like this, and the paperback edition will be elegantly designed and packaged.