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Todays socio-economic scenario is highly volatile and risky. To sustain the growth and development is a big challenge for various national economic entities. After liberalisation, privatisation and globalisation, most of these entities including national and multinational firms targeted the urban population for growth. It has been more than twenty-five years, and these urban markets are showing signs of maturation and saturation. This resulted in agencies and organisations looking for new avenues in order to sustain themselves. In such a scenario, Indias rural markets have emerged as a new hope for them. The hinterlands in India consist of more than 650,000 villages, which represent approximately 850 million consumers. This number is roughly equal to 70% of the total population. These rural consumers contribute to approximately half of the country's Gross Domestic Product (GDP). Since 2000, Indias rural sector showed a tremendous growth in its per-capita Gross Domestic Product (GDP) as compared to its urban counterpart (6.2% CAGR versus 4.7%). By the end of 2018, rural GDP is estimated to reach US$ 20 billion and touch US$ 100 billion by 2025. According to McKinsey Global Institute, the annual real income per household in rural India would rise to 3.6% by 2025 from the 2.8% over the last 20 years. Normally, it is assumed that urban consumers have more disposable income and their spending pattern is different from that of rural consumers. But the last decade has witnessed a change in this trend, with rural consumers exhibiting similar consumption patterns to that of their urban counterparts. This change is the result of various government initiatives such as the Mahatma Gandhi National Rural Employment Act (MGNRA), Swarnjayanti Gram Swarozgar Youjna and the National Social Assistance Program that have increased the purchasing power of rural India. This has led to higher spending by rural consumers (US $69 billion between 2009 and 2012), and this is significantly more than the US $55 billion spent by urban consumers. Owing to a favourable changing consumption trend as well as the potential size of the market, rural India provides a large and attractive opportunity for companies. The rural market is highly vibrant in nature, and the business organisations are performing both as the carrier and bearer of the results of this change, which is happening at an accelerating pace. In the initial years, rural consumers were on the receiving end, and now they are gradually getting into position to dictate the terms. A significant rural market share can be achieved by focusing on execution excellence by implementing novel strategies to serve rural consumers, and it must be drawn on a deep understanding of consumers cultures and needs. Research related to rural development in India is almost non-existent, and this book provides a window into the challenges that are faced in rural India. This book presents a window into the need for education in this subject at the same.
A profound analysis of a broad range of issues, providing a masterly overview of rural development in India.
Policy-relevant and up-to-date, Rural Development deals systematically with all aspects of socioeconomic rural development, using India as a case study. The Second Edition includes an integrated treatment of the principles, policies and management of rural development; new research and statistical data; illustrations and examples from current situations; the latest measures of rural development; and a new methodology for project monitoring and evaluation.
India's cooperative dairying program is widely celebrated as an example of successful rural development, yet the meanings of this success have been understood mainly through the pronouncements of national and international development agencies. Within such official narratives, there has been relatively little engagement with the geographies of dairy development, both its place-specific productions through political contests, availabilities of labor, and distributions of agricultural resources, and the unevenness of its outcomes across rural India. This absence is even more surprising given that village-level cooperatives comprise the foundation of India's dairy development program, and the work of women within rural households is continuously invoked as an integral part of the dairy work. This book extends and enriches current understandings of cooperative dairying in India to show both its value to rural communities as well as the limitations of its participatory structures. Combining comparative and ethnographic approaches, explanations for the diverse outcomes of cooperative dairying are provided from the perspective of the people and places directly involved in the everyday reproductions of rural development. This book contributes to existing understandings of rural development and rural geographies in four significant ways. First, by following histories of development from their local origins to their national and international appearances, the global genealogies that are usually attached to development are rendered more complex. Second, by connecting cooperatives to place, the ways in which participation in development reflects local struggles for power and, hence, are structured through local inequalities, is revealed. Third, by linking dairying and agriculture, the continuing importance of resource distributions in shaping the outcomes of rural development is highlighted. Finally, the crucial role of household divisions of labor in the success of village dairy cooperatives is explicated through showing how struggles over the meanings of rural women's work become key to enabling household-level participation in dairying. This book will be of interest to scholars in a wide range of disciplinary and interdisciplinary fields, including geography, sociology, anthropology, rural studies, development studies, gender studies, and regional studies of India.
Three billion people live in rural areas in developing countries. Conditions for them are worse than for their urban counterparts when measured by almost any development indicator, from extreme poverty, to child mortality and access to electricity and sanitation.
Rural development policies have historically focused primarily on increasing agricultural productivity, but this volume demonstrates the need for a much broader approach as rural producers become increasingly integrated into the global economy. Followi
With special reference to Sawai Madhopur District of Rajasthan, India.
Several scholars have written about how authoritarian or democratic political systems affect industrialization in the developing countries. There is no literature, however, on whether democracy makes a difference to the power and well-being of the countryside. Using India as a case where the longest-surviving democracy of the developing world exists, this book investigates how the countryside uses the political system to advance its interests. It is first argued that India's countryside has become quite powerful in the political system, exerting remarkable pressure on economic policy. The countryside is typically weak in the early stages of development, becoming powerful when the size of the rural sector defies this historical trend. But an important constraint on rural power stems from the inability of economic interests to overpower the abiding, ascriptive identities, and until an economic construction of politics completely overpowers identities and non-economic interests, farmers' power, though greater than ever before, will remain self-limited.