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Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios. It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, using research to get a competitive edge, evaluating the success of your PR, and ethics and sustainability. Direct and to the point, each chapter is concise, can stand alone and ends with a summary of key points. Readers are also be pointed towards key websites and reading materials.
Develop Your Leadership Skills is John Adair's most accessible title on leadership. Full of exercises and checklists, it can help to boost confidence levels and guide and inspire anyone on their journey to becoming a leader of excellence. Acknowledged as a world expert, John Adair offers stimulating insights into recognizing and developing individual leadership qualities, acquiring personal authority and, most importantly, mastering core leadership functions such as planning, communicating and motivating. Suitable for anyone who wishes to improve or develop their leadership skills, this guide distills the essence of John Adair's teaching and provides a framework for becoming an effective leader.
Being assertive is being able to express yourself with confidence so that you don't have to resort to being passive, aggressive or manipulative. By developing assertiveness and becoming aware of our own strengths and weaknesses, you can learn how best to modify your behaviour in social and business interactions. Develop Your Assertiveness offers simple techniques to enable you to become more assertive. Packed with examples and exercises, it is a self-help guide covering topics such as: · The importance of choice behaviour; · Tension control; · Self-awareness and self-esteem; · Relationships; · Making and refusing requests; · Dealing with problem people' · Tricky situation Simply reading Develop Your Assertiveness will not make you more assertive, but if you work through exercises and activities it includes, practicing face-to-face dialogue with friends, colleagues or a group, you will be able to measure your progress and reach your goal.
Developing Your Influencing Skills How to influence people by increasing your credibility, trustworthiness and communication skills What are the characteristics that make some people more influential than others? This book will give you the keys to successfully increase your influence at work and at home. It explains how becoming more influential is not about using manipulative techniques to get your own way but is about developing a set of beliefs and behaviors that make you a more influential force. We have identified 7 traits that influential people share and, the good news is, they can be developed. In this book you will discover how to: Decide what your influencing goals are and state them in a compelling way. Find ways to increase your credibility rating with other people. Avoid manipulative practice and become more authentic. Develop stronger and more trusting relationships. Inspire others to follow your lead. Become a more influential communicator. This book is packed with case studies, exercises and practical tips to help you to develop the traits required to become a more influential person. All the exercises that are in the book are also in a free downloadable workbook available from http: //www.UoLearn.com What do people say about influencing skills? "Interesting, readable and practical - everything I want from this type of book." "A brand new take on influencing." "Thought provoking and extremely helpful." "This book was a revelation." "Completely changed the way I see influencing - I now believe that I can grow and develop my ability to influence by concentrating on these seven traits." "Very readable book which has changed my perspective on influencing. I always thought of it as a set of tools and techniques but the idea of becoming more influential is much more interesting. This book makes that idea feel possible". "I liked the whole concept of developing the traits of influential people and really liked the way they were presented. I enjoyed the exercises and have started to influence people in different ways as a result. Thank you for the ideas." It has made me realize that perhaps I have put too much effort into influencing external clients and stakeholders and not enough time trying to be influential with my own staff!!" "I quickly realised that, influencing is a much broader topic than I had imagined. I gained from it an understanding that I stand a better chance of maximizing my effectiveness if I play to my own strengths, rather than trying to meet other's expectations of me." "Most importantly, I learnt that some of the influencing I see employed by others is really manipulations and not only is it not necessary but it can in fact be counterproductive to subscribe to this method. It was very reassuring to hear that I don't have to become someone I'm not in order to extend my influence!" About the authors: Lois Burton and Deborah Dalley Deborah Dalley and Lois Burton both have their roots in the field of learning and development in which they have worked for over 20 years. Both run successful consultancy and coaching businesses and work on many collaborative projects as colleagues and friends. With backgrounds that span work in the public, private and voluntary sectors Lois and Deborah share many professional interests and values and bring complementary experience to their work. Deborah and Lois run many workshops and programs which include the development of influencing skills and together have developed the popular Beyond series of workshops which provide a unique forum for leaders to receive individual, in depth feedback on their impact, presence and ability to influence in a variety of settings.
Develop Your Marketing Skills is a user-friendly guide appropriate for business people for whom implementation is the key issue. It outlines the key concepts and principles which govern the subject of marketing, such as product management, market research, communications, market coverage, creating a marketing plan and pricing perspectives. It also gives key insights into how theories and tools work in actual business scenarios, shows you how to improve customer satisfaction and highlights contemporary issues, such as sustainability. There are also summary pages at the end of each chapter containing questions and suggested activities, helping you to revise the basics and increase your confidence. With many of the issues discussed being at the cutting edge of marketing research and practice, Develop Your Marketing Skills is a must for anybody wishing to enter the marketing profession, develop their current knowledge further or run their own business.
Improve Your Social Skills is a comprehensive, practical guide to social skills.It contains 200+ pages of step-by-step, easy-to-understand explanations of social interaction, written by a professional social skills coach whose TEDx talk on overcoming the social challenges of Asperger's Syndrome has been viewed over 180,000 times.You'll learn how to: Make Conversation (and keep conversation flowing smoothly!) Read Body Language (and send positive signals with your own body language!) Meet New People (and make friends with them!) Tell Stories In Conversation (that don't bore your audience!) Combat Shyness And Social Anxiety (a little courage every day adds up!) Date Successfully (without manipulation or sneaky tricks!) And More! (lots more!)Ok, enough with the bullet points.I'm Dan Wendler, and I wrote the book. I wrote it because I believe everyone deserves a place to belong and I didn't want poor social skills to hold anyone back from friendship and community. even if they struggle with social skills. I know firsthand how hard it is to struggle socially. Growing up, I was bullied, harassed, and excluded -- no matter how hard I tried to fit in. It wasn't until I was diagnosed with Asperger's Syndrome that I put the puzzle pieces together. I realized I struggled socially because I didn't have any social skills -- and just like any other skill, social skills can be learned. So I started to learn them. It took hard work, but I soon started to see improvement in my ability to interact with others. Eventually I was able to start making wonderful friends and today I feel comfortable and confident in all sorts of social interactions.On January 1st, 2012, I launched ImproveYourSocialSkills.com to share what I'd learned with the world. Hundreds of thousands of people visit the site every year, and I'm excited to help even more with the Improve Your Social Skills Kindle guide.The guide you're about to read is a compilation of the social principles I've learned during my lifetime of personal social skills study, as well as the techniques I developed while offering hundreds of hours of social skills coaching. These principles led me to a life full of close friendship, satisfying connection, and tender romance.I believe that with these principles, you can live a life full to the brim with friendship, connection, and love. I hope that after reading Improve Your Social Skills, you'll believe that too.
This book shows how to create communication that will improve personal relationships, enhance an individual's participation and leadership in groups, develop public speaking skills, and strengthen interviewing abilities.
Anyone involved in business will, at some point, have to prepare a business plan - whether it is to raise finance, sell a business or develop a specific project. They are very unlikely to support something that is scrappy, untidy and badly written. Starting with the premise that there's only ever one chance to make a good impression, How to Write a Business Plan covers all the issues involved in producing a plan - from profiling competitors and forecasting market development, to the importance of providing clear and concise financial information. Presented in a highly accessible format, How to Write a Business Plan also includes a full glossary, case histories and a detailed section on the related issue of how a company can best use internal business plans.
How to Write a Marketing Plan makes the task of writing a marketing plan much easier. This practical step-by-step guide details how to formulate a workable and successful plan. Fully updated and packed with exercises to help the reader produce sections of their own marketing plan, this comprehensive workbook looks at all the essential stages, including: carrying out a marketing audit; setting objectives and the strategies to achieve them; devising budgets; writing and implementing the plan. How to Write a Marketing Plan is ideal as an individual study guide for group marketing planning exercises, as well as being a useful resource for marketing courses.
Do You Know How To Communicate With People Effectively, Avoid Conflicts and Get What You Want From Life? ...It's mostly about what you say, but also about WHEN, WHY and HOW you say it. **MY GIFT TO YOU INSIDE: Link to download my 120-page e-book "Mindfulness Based Stress and Anxiety Management Tools" for free!** Do The Things You Usually Say Help You, Or Maybe Hold You Back? Dear Friends, Have you ever considered how many times you intuitively felt that maybe you lost something important or crucial, simply because you unwittingly said or did something which put somebody off? Maybe it was an unfortunate word, bad formulation, inappropriate joke, forgotten name, huge misinterpretation, an awkward conversation or a strange tone of your voice? Maybe you assumed that you knew exactly what a particular concept meant for another person and you stopped asking questions? Maybe you asked so many questions, you practically started an interrogation? Maybe you could not listen carefully or could not stay silent for a moment? How many times have you wanted to achieve something, negotiate better terms or ask for a promotion and failed miserably? It's time to put that to an end with the help of this book. Lack of communication skills is exactly what ruins most peoples' lives. If you don't know how to communicate properly, you are going to have problems both in your intimate and family relationships. You are going to be ineffective in work and business situations. It's going to be troublesome managing employees or getting what you want from your boss or your clients on a daily basis. Overall, effective communication is like an engine oil that makes your life run smoothly, getting you wherever you want to be. There are very few areas in life in which you can succeed in the long run without this crucial skill. What Will You Learn With This Book? -What Are The Most Common Communication Obstacles Between People And How To Avoid Them -How To Express Anger And Avoid Conflicts -What Are The Most 8 Important Questions You Should Ask Yourself If You Want To Be An Effective Communicator? -5 Most Basic and Crucial Conversational Fixes -How To Deal With Difficult and Toxic People -Phrases to Purge from Your Dictionary (And What to Substitute Them With) -The Subtle Art of Giving and Receiving Feedback -Rapport, the Art of Excellent Communication -How to Use Metaphors to Communicate Better And Connect With People -What Metaprograms and Meta Models Are and How Exactly To Make Use of Them To Become A Polished Communicator -How To Read Faces and How to Effectively Predict Future Behaviors -How to Finally Start Remembering Names -How to Have a Great Public Presentation -How To Create Your Own Unique Personality in Business (and Everyday Life) -Effective Networking Start improving your life today.