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Mission 002 At first there was a faint crackly sound, then a voice ... Welcome Dom and Ella, to the SWAT team. You have been chosen for our next mission. We urgently need you in Sydney, Australia. Your mission is to help save Sydney's New Year's Eve party. Please leave at once. Good luck SWAT. [back cover].
The tourism market is fiercely competitive. No other market place has as many brands competing for attention, and yet only a handful of countries account for 75% of the world’s visitor arrivals. The other 200 or so are left to fight for a share of the remaining 25%. Therefore, destination marketers at city, state and national levels have arguably, a far more challenging role than other services or consumer goods marketers. Destination Marketing: an integrated marketing communication approach focuses on the five core tenets of integrated marketing communications. These embody both the opportunities and challenges facing Destination Marketing Organisations (DMOs), and are: 1. Profitable customer relationships; 2. Enhancing stakeholder relationships; 3. Cross-functional processes; 4. Stimulating purposeful dialogue with customers; and 5. Generating message synergy The author seeks to provide a rationale for DMOs; to develop a structure, roles and goals of DMOs; to examine the key challenges and constraints facing DMOs; to impart a destination branding process; to develop a philosophy of integrated marketing communications; to lead the emergence of visitor and stakeholder relationship management; and to set forth options for performance measurement.
Built, Unbuilt, and Imagined Sydney presents the expanded field of architecture. It aims to show that the practice of architecture exceeds the work legally defensible under the title of the architect. Besides the design and construction of buildings, the disciplinary field of architecture consists of exhibition and display; discussions and lectures; competitions and visions of new public domains; interactions between art and architecture in the form of installations, performances, and public art; and ideas on new directions for the practice of architecture. The book, therefore, places emphasis on practice as an intellectual activity, in addition to the definition of the term informed by business and legal parameters. It is seen as the meaningful exercise of social, political, and critical knowledge, skills, and mindset in an urban, spatial, and tectonic condition. The practice is also a public act, mediated, legitimated, and made meaningful through its articulation in various institutional, public, and mediatic realms. The book focuses on built and unbuilt works (residential, commercial, interiors, and so on) in Sydney, inclusive of public art, object or furniture design, key invited or public lectures, studios, current projects in making, competitions, collaborations, exhibitions, installations, and outreach work. The focus is on the innovative and the original¾not the ordinary or the purely commercial.
The expansion of knowledge economy, globalization, and economic competitiveness has imparted importance of knowledge and innovation in local economies worldwide. As a result, integrating knowledge generation and innovation considerations in urban planning and development processes has become an important agenda for establishing sustainable growth and long-term competitiveness of contemporary cities. Today, making space and place that concentrate on knowledge generation and innovation is a priority for many cities across the globe. Urban knowledge and innovation spaces are integrated centres of knowledge generation, learning, commercialization and lifestyle. In other words, they are high-growth knowledge industry and worker clusters, and distinguish the functional activity in an area, where agglomeration of knowledge and technological activities has positive externalities for the rest of the city as well as firms located there. Urban knowledge and innovation spaces are generally established with two primary objectives in mind: to be a seedbed for knowledge and technology and to play an incubator role nurturing the development and growth of new, small, high-technology firms; and to act as a catalyst for regional economic development that promotes economic growth and contributes to the development of the city as a ‘knowledge or innovative city’. This book contains chapters reporting investigation findings on different aspects of urban knowledge and innovation spaces, such as urban planning and design, innovation systems, urban knowledge management, and regional science. It was originally published as a special issue of the Journal of Urban Technology.
This book offers a comprehensive understanding of the concept and scope of the tourism industry in general and of destination marketing and management in particular. Taking an integrated and comprehensive approach, it focuses on both the macro and micro aspects of destination marketing and management. The book consists of 27 chapters presented in seven parts with the following themes: concept, scope and structure of destination marketing and management, destination planning and policy, consumer decision-making processes, destination marketing research, destination branding and positioning, destination product development and distribution, the role of emerging technologies in destination marketing, destination stakeholder management, destination safety, disaster and crisis management, destination competitiveness and sustainability, and challenges and opportunities for destination marketing and management.
ln early 2020, Australia and Indonesia entered an historic high point in their bilateral relationship. The President of Indonesia, Joko Widodo, visited Canberra where he addressed the Joint Houses of Parliament, and meetings were held to put the final touches on the Indonesia-Australia Comprehensive Partnership Agreement (IA CEPA). Since then, tested by the COVID-1 9 pandemic crisis, the strength and depth of the Australia-Indonesia relationship—between governments, also business and community organisations and individuals—has come more clearly into focus. The people-to-people connectivity that has driven the Australia-Indonesia relationship is being re-imagined in creative, digital ways, and in the face of a global economic crisis IA CEPA is a bright spot for potential growth in trade and exchange. ln response to these trends and opportunities for deepening engagement, the chapters in this volume represent research undertaken by Indonesians and Australians working together as part of a collaborative research program initiated by the Australia-Indonesia Centre, with a focus on thematic areas, Youth and Education, and Business and Tourism, Digital Futures and Connectivity. Collectively, the research offers insights into what is driving Indonesia'sfuture with a focus on its young people—those aged 17-35 years are the largest single demographic group in Indonesia—digital technologies and an increasingly mobile middle-class. What is shaping the outlook of young Indonesians on the world and their relations with their regional neighbours, including Australia? How are Indonesians using digital technologies for social and commercial exchange in ways that are making them increasingly open to international connections?What kinds of experiences are Indonesia's increasingly mobile middle-classes looking for when they travel overseas for education or leisure? What does this mean in terms of opportunities for greater connectivity and exchange within the Australia-Indonesia relationship after the crisis has subsided and beyond?
Includes bibliographic references and index.
V. 12 contains: The Archer...Christmas, 1877.