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Chronicles the best and the worst of Apple Computer's remarkable story.
The creation of the Mac in 1984 catapulted America into the digital millennium, captured a fanatic cult audience, and transformed the computer industry into an unprecedented mix of technology, economics, and show business. Now veteran technology writer and Newsweek senior editor Steven Levy zooms in on the great machine and the fortunes of the unique company responsible for its evolution. Loaded with anecdote and insight, and peppered with sharp commentary, Insanely Great is the definitive book on the most important computer ever made. It is a must-have for anyone curious about how we got to the interactive age.
A modern theory of executive strategy for the information age The information revolution has radically transformed virtually every aspect of business today. Yet, no book has fully addressed its impact on strategic management-until now. In Executive Strategy: Strategic Management and Information Technology, Frederick Betz builds on his pioneering work concerning the management of technical innovation to explore the powerful relationship between traditional strategic management and today's computer and communications technologies. By adapting established strategy-related concepts and processes to the strategic management challenges faced by companies in the information age, this book offers readers the background they need to guide processes ranging from the creation of strategic business models and the development of comprehensive planning scenarios to the strategic management of business diversification and the formulation of information strategy. Concepts are developed with a survey of the older business literature on strategy and the newer information strategy literature, and illustrated by a wealth of new technology and e-commerce-related case studies. The case studies, presented in the book and on its accompanying Web site (www.execstrat.com), are drawn from leading companies such as Apple Computer, Pixar, AOL Time Warner, and Amazon.com. From the Internet and e-commerce to the role of computer-aided tools such as inventory control and project management software, the world of information technology is filled with innovations that have crucial ramifications for the strategic management of every business. This book equips present and future engineering and business professionals with the road map they need to help steer the modern organization skillfully through the twists and turns of this new and exciting business landscape.
Developed jointly by Apple, IBM and Motorola, this book defines the architecture requirements and minimum system requirements for a common hardware reference platform. It provides essential information for anyone developing an operating system, hardware component, or hardware platform to run on these standard systems.
Stand out in one of IT's fastest growing job markets If you're looking for a job in IT, the help desk is the heart and soul of most IT operations, and an excellent starting point for a promising career. With the help of Getting an IT Help Desk Job For Dummies, you'll gain the knowledge and know-how to cut through the confusion of navigating the Information Technology job market. IT can be intimidating to hopeful-yet-inexperienced job candidates, but this guide will help you find and land the job of your dreams. Through easy-to-follow explanations, authoritative information, and a bit of humor, Getting an IT Help Desk Job For Dummies serves as your thorough and approachable guide to maximizing your competitive edge in this booming market. The IT job market has continued to expand as technology matures and deepens its roots in business operations. This is good news for you! However, it makes it that much harder to get a job in IT, as recent grads and other professionals are practically stampeding to get their feet in the door of this rapidly expanding industry. Luckily, Getting an IT Help Desk Job For Dummies gives you an advantage by providing expert instruction on how to score an interview and secure a job offer, the skills needed to obtain and maintain an IT position, and authoritative information on how to establish a career path in the IT field. Explore careers in the IT Help Desk field and establish the path you want to follow Plan for post-education certifications and training to make yourself more marketable Get expert guidance for creating a winning resume and cover letter Prepare for your IT Help Desk interview Loaded with simple, straight-forward advice, Getting an IT Help Desk Job For Dummies is your all-in-one guide to starting your IT career on the right foot!
This book is intended to provide an introduction to, and an overview of, the computer industry - or the "Computer Age" - as well as the key people who created the computerised world we live in... without too many technical details. The idea is to offer a snapshot of the industry at this point in time and find out how it got where it is today, highlighting its most notable inventions and innovations and the pioneering people who are responsible for them. It is not really meant to be an exhaustive record of anything, although it does feature some lists.
Following the common-sense O'Reilly style, Mac OS X in a Nutshell ruts through the hype and gives readers practical details they can use every day. Everything you need to know about Mac OS X has been systematically documented in this book. Mac OS X in a Nutshell offers a complete overview of Mac OS X 10.2 (Jaguar), from its Aqua interface right down to its BSD Unix core. This book familiarizes readers with the Finder and the Dock, System Preferences, file management, system and network administration issues, and more. Later chapters include coverage of the Terminal and how to configure a DAMP (Darwin, Apache, MySQL, Pert/PHP/Python) web-publishing system. In Mac OS X in a Nutshell, you'll find : • Detailed information on virtually every command and utility available on Mac OS X Jaguar • The most complete and thorough coverage of Mac OS X's Unix commands you'll find anywhere • Detailed advice and documentation on system configuration, with extensive coverage of the System Preferences and use of the Finder and Dock • An overview of basic system and network administration features, including coverage of NetInfo and Directory Services • Hundreds of tips, tricks, and clever ways to do familiar and not-so-familiar tasks • Instructions on installing the X Window System and how to build and run BSD Unix applications • An overview of Mac OS X's Unix text editors, including vi and Emacs • An overview of CVS, the concurrent version system • Information on shell syntax and variables for Mac OS X's default user shell, tcsh Each command and option in the book's Unix Command Reference has been painstakingly tested and checked against Jaguar-even the manpages that ship with Mac OS X can't compete in accuracy. Mac OS X in a Nutshell is the most comprehensive quick reference on the market and is a must for any serious Mac user.
The Macintosh Way is a "take-no-prisoners guide to marketing warfare" says Jean Louis Gasse, President of Apple Products. Must reading for anyone in the high-tech industry, it is valuable, insightful guide to innovation management and marketing for any industry.
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Provides students, executives, and managers with vital resources to lead their organizations to higher levels of performance.