Download Free Desire Desirability Book in PDF and EPUB Free Download. You can read online Desire Desirability and write the review.

Whether you are the Pursuer desiring more intimacy or the Distancer seeking more autonomy, "Desire & Desirability" gives you insight into the dangers of the Pursuer/Distancer relationship pattern and the tools to break free of it. When Pursuers seek too much connection or attachment, Distancers feel smothered or trapped. When Distancers feel too much pressure for togetherness, they become anxious about losing their freedom and their sense of self. Ultimately, when pushed too hard for increased connection, Distancers often withdraw from the relationship leaving the Pursuer feeling rejected or heartbroken. To sustain a mutually-fulfilling relationship, the first step is knowing how to change your own behavior to transform the relationship dynamic. Real-life examples illustrate ways to transform desire based on need into desirability based on fullness. The examples focus primarily on couples in loving relationships but the principles discussed hold true for all types of relationships including parents and children, co-workers, and friends. The strategies in this book will empower you to achieve a more sustainable and happier relationship based on mutual desire.
Desire is big business. If companies can create true desirability for their brands, customers will not only express preference and loyalty, they also show a willingness to act as brand champions, participate in online communities, co-create innovative ideas, and show the sort of commitment that is normally associated with fervent employees. However, desire doesn't just happen. Brands need to nurture it by offering both security and surprise. This isn't just about marketing, but rather a reflection of an organization-wide culture and perspective. Using international case studies, Brand Desire explains how companies can engage customers emotionally and create value for them. Managers can successfully build and maintain brand desire through specific strategies and tools, such as: · promoting a principles-driven organization that is grounded in its heritage and distinctive competences; · creating a supportive culture that encourages the active participation of people in brand development; · providing an opportunity for people to communicate more with each other and to encourage socialization through communities and events; and · offering outstanding experiences: being consistent in delivery, from first communications through to after-sales service and support. In a crowded sales environment, brand desire can elevate any product or service so that it stands out from the crowd – and stays there. Brand Desire demonstrates how desirable brands are about desirable experiences, and shows what companies can do to maximize those experiences for their customers.
A SUNDAY TIMES BESTSELLERBLACKWELL'S BOOK OF THE YEAR 2021Essential lessons on the world we live in, from one of our greatest young thinkers - a guide to what everybody is talking about today'Unparalleled and extraordinary . . . A bracing revivification of a crucial lineage in feminist writing' JIA TOLENTINO'I believe Amia Srinivasan's work will change the world' KATHERINE RUNDELL'Rigorously researched, but written with such spark and verve. The best non-fiction book I have read this year' PANDORA SYKES-------------------------How should we talk about sex? It is a thing we have and also a thing we do; a supposedly private act laden with public meaning; a personal preference shaped by outside forces; a place where pleasure and ethics can pull wildly apart. To grasp sex in all its complexity - its deep ambivalences, its relationship to gender, class, race and power - we need to move beyond 'yes and no', wanted and unwanted. We need to rethink sex as a political phenomenon. Searching, trenchant and extraordinarily original, The Right to Sex is a landmark examination of the politics and ethics of sex in this world, animated by the hope of a different one.SHORTLISTED FOR THE ORWELL PRIZE 2022LONGLISTED FOR THE POLARI FIRST BOOK PRIZE 2022LONGLISTED FOR THE BRITISH ACADEMY BOOK PRIZE 2022
In Vagaries of Desire, Timo Airaksinen develops a new philosophical account of desire understood as mental state that focuses on a desirable possible world. Literary and philosophical themes, including sexuality, are discussed in terms of their metaphoric and metonymic features.
Desire is a central concept in Aristotle's ethical and psychological works, but he does not provide us with a systematic treatment of the notion itself. This book reconstructs the account of desire latent in his various scattered remarks on the subject and analyses its role in his moral psychology. Topics include: the range of states that Aristotle counts as desires (orexeis); objects of desire (orekta) and the relation between desires and envisaging prospects; desire and the good; Aristotle's three species of desire: epithumia (pleasure-based desire), thumos (retaliatory desire) and boulêsis (good-based desire - in a narrower notion of 'good' than that which connects desire more generally to the good); Aristotle's division of desires into rational and non-rational; Aristotle and some current views on desire; and the role of desire in Aristotle's moral psychology. The book will be of relevance to anyone interested in Aristotle's ethics or psychology.
Evaluation is ubiquitous. Indeed, it isn't an exaggeration to say that we assess actions, character, events, and objects as good, cruel, beautiful, etc., almost every day of our lives. Although evaluative judgement - for instance, judging that an institution is unjust - is usually regarded as the paradigm of evaluation, it has been thought by some philosophers that a distinctive and significant kind of evaluation is perceptual. For example, in aesthetics, some have claimed that adequate aesthetic judgement must be grounded in the appreciator's first hand-hand perceptual experience of the item judged. In ethics, reference to the existence and importance of something like ethical perception is found in a number of traditions, for example, in virtue ethics and sentimentalism. This volume brings together philosophers working in aesthetics, epistemology, ethics, philosophy of mind, and value theory to investigate what we call 'evaluative perception'. Specifically, they engage with (1) Questions regarding the existence and nature of evaluative perception: Are there perceptual experiences of values? If so, what is their nature? Are perceptual experiences of values sui generis? Are values necessary for certain kinds of perceptual experience? (2) Questions about epistemology: Can evaluative perceptual experiences ever justify evaluative judgements? Are perceptual experiences of values necessary for certain kinds of justified evaluative judgements? (3) Questions about value theory: Is the existence of evaluative perceptual experience supported or undermined by particular views in value theory? Are particular views in value theory supported or undermined by the existence of evaluative perceptual experience?
Is it ever possible for people to act freely and intentionally against their better judgement? Is it ever possible to act in opposition to one's strongest desire? If either of these questions are answered in the negative, the common-sense distinctions between recklessness, weakness of will and compulsion collapse. This would threaten our ordinary notion of self-control and undermine our practice of holding each other responsible for moral failure. So a clear and plausible account of how weakness of will and self-control are possible is of great practical significance. Taking the problem of weakness of will as her starting point, Jeanette Kennett builds an admirably comprehensive and integrated account of moral agency which gives a central place to the capacity for self-control. Her account of the exercise and limits of self-control vindicates the common-sense distinction between weakness of will and compulsion and so underwrites our ordinary allocations of moral responsibility. She addresses with clarity and insight a range of important topics in moral psychology, such as the nature of valuing and desiring, conceptions of virtue, moral conflict, and the varieties of recklessness (here characterised as culpable bad judgement) - and does so in terms which make their relations to each other and to the challenges of real life obvious. Agency and Responsibility concludes by testing the accounts developed of self-control, moral failure, and moral responsibility against the hard cases provided by acts of extreme evil.