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Optical illusions can be seen everywhere in our lives, from interior design, installation, 3D art, product, to brand identity, book cover, and typeface design. They can always draw a wide public attention and bring economic benefits. This book has summarized 14 principles of visual illusion and 8 creation techniques, and included more than 60 amazing optical illusion artworks. Most important, it enables readers to create visual illusion flexibly and effectively either for personal interest or for commercial project.
Typography, when coupled with unbridled creativity, craftsmanship, and obsession, can take the mesmerizing form of an ambigram. Ambigrams are typographic designs that combine optical illusion, symmetry, and visual perception. The resulting word or phrase can be read in any number of orientations, viewpoints, or directions. Here is your master class in the art and craft of the ambigram! Curated by graphic and ambigram designer Nikita Prokhorov, this book offers a thorough introduction to the esoteric artistic movement made popular by Dan Brown’s novel Angels & Demons. You’ll find insightful introductions to the ambigram from an allstar panel of design judges, including Scott Kim, John Langdon, Maggie Macnab, Cheryl Savala, Jessica Hische, Stefan G. Bucher, and Scot Morris. Next comes a series of case studies that includes sketches and the thought process behind the creation of some fascinating ambigrams. Finally, the showcase section presents numerous curated artworks from ambigramists around the world. Equipped with the expert techniques and inspiring examples found in these pages, you’ll be ready to start creating your own ambigrams! Stunning showcase of ambigram artwork from around the world Insightful commentary from an all-star panel of ambigram luminaries In-depth case studies illustrating the creation of ambigrams from start to finish
Beware, the designs herein may boggle your mind and confound your eyes. Does the cube go in or out, is the line straight or curved? You'll have fun deciding while coloring them at the same time. 32 designs.
While even the simplest of illusions please, this stunning volume showcases over 200 of the finest images from around the world. Artists include Rafael Olbinski, Rob Gonsalves, Octavio Ocampo, David MacDonald, Gene Levine and M.C Escher. From the most classic optical illusions to complex graphic and painterly designs.
With this book you can enter a realm of dazzlingly deceptive designs that offer wonderful opportunities for imaginative and inventive coloring. You'll find a host of ingeniously contrived constructions, strange, interlocking shapes and mind-boggling arrangements that defy reality and challenge the imagination to grasp their form and structure. Optical illusions are always fun to look at; coloring these masterly mind-bending illusions will add an extra dimension of enjoyment and foster a new appreciation of mysterious pictorial puzzles that make us wonder if seeing is truly believing.
Beginning with the evolution of visual perspective, McNaughton reveals how and why illusions work. She offers optical illusions to suggest to readers that the world they perceive is in fact a complex product of their brains, constructed from the sensory data. Illustrations.
"Neural networks do not understand what optical illusions are." - Technologyreview.com "Some pictures tell a thousand lies." - hplyrikz.com An optical illusion confuses the eye by pretending to be something it isn't. It both misleads and deceives the brain, which is trying to make sense of the information the eye is sending. This book presents a selection of brain-bending optical illusions featuring graphic art and photography by 60 artists, and includes an overview of the history of optical illusions in art. AUTHOR: Agata Toromanoff is an art and design historian. She has worked for collectors and galleries and has curated and managed various projects in the field of contemporary art and design. She has published several successful international titles, including Sofas and Chairs by Architects with Thames and Hudson. SELLING POINTS: * A clear and accessible overview of visual illusions, spanning artwork from graphics to photography * A selection of optical illusions that will fool your brain time after time 150 colour, 40 b/w images
Some of the most ingenious and attractive modern motifs. 746 designs.
In 2015 the McCord Museum in Montreal, Canada, was gifted with the Allan Slaight Collection, one of the largest treasuries of posters and documents on magic in the world. Published in conjunction with the exhibition Illusions. The Art of Magic at the McCord Museum, this volume presents 250 exceptional posters from this collection, dating from the 1880s to the 1940s. During this period, known as the Golden Age of Magic, droves of traveling magicians and prestidigitators fought a veritable advertising war. All over the United States and Europe, city walls and billboards were plastered with posters offering tantalizing previews of their most spectacular tricks, giving poster designers and printers of the era a golden opportunity to flex their imaginations and load their work with devils and demons, skeletons and skulls, bodies and decapitated heads, playing-cards and rabbits, alluring assistants, phantasmagoria and esoteric symbols. Seven authors recognized as experts in their respective fields introduce this dazzling array of color and fantastic imagery, providing insights to explain the full historic, social and artistic value of these magnificent posters.