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Designing for Empathy is a volume of twenty-three essays contributed by multidisciplinary experts, collectively exploring the state of empathy for its design elements that might lead to positive behavior change and a paradigm shift towards unifying, compassionate worldviews and actions. As museums are currently shaping their tools for fostering empathy as an intentional outcome of museum experiences, the idea of empathy-building is shaping them back as socially relevant institutions that increasingly value diversity, accessibility, and equality. This is a non-linear, multi-layered, and multi-dimensional transformation that requires multidisciplinary, cross-industries, and cross-sectors alliances for its sustainability. The potential of this collective transformation effort includes the invention of unconventional, evidence-based, and sustainable solutions that can be scaled up beyond the walls of traditional museums to all kinds of informal learning platforms to help eliminate the empathy-deficit in our world. Designing for Empathy expands our understanding of empathy and its potential for fostering compassionate worldviews and actions through a multidisciplinary exploration in three parts: "The Object of Our Empathy" explores how we define and perceive the "Other," "The Alchemy of Empathy" introduces thirteen design elements of empathy that might lead to transformative learning experiences, and "The Scope and the Spectrum of Empathy" highlights the importance of positioning empathy as a cross-industrial shared value for the benefit of people and the planet. Designing for Empathy will inspire and empower those who are interested in intentionally designing for empathy to cultivate compassionate worldviews and actions that celebrate and preserve the oneness of all people, the environment, and our planet.
Despite an uncertain economy, the market for green building is exploding. The US green building market has expanded dramatically since 2008 and is projected to double in size by 2015 (from $42 billion in construction starts to $135 billion). But green-building pioneer Sim Van der Ryn says, “greening” our buildings is not enough. He advocates for “empathic design”, in which a designer not only works in concert with nature, but with an understanding of and empathy for the end user and for ones self. It is not just one of these connections, but all three that are necessary to design for a future that is more humane, equitable, and resilient. Sim’s lifelong focus has been in shifting the paradigm in architecture and design. Instead of thinking about design primarily in relation to the infrastructure we live in and with—everything from buildings to wireless routing—he advocates for a focus on the people who use and are affected by this infrastructure. Basic design must include a real understanding of human ecology or end-user preferences. Understanding ones motivations and spirituality, Sim believes, is critical to designing with empathy for natural and human communities. In Design for an Empathic World Van der Ryn shares his thoughts and experience about the design of our world today. With a focus on the strengths and weaknesses in our approach to the design of our communities, regions, and buildings he looks at promising trends and projects that demonstrate how we can help create a better world for others and ourselves. Architects, urban designers, and students of architecture will all enjoy this beautifully illustrated book drawing on a rich and revered career of a noted leader in their field. The journey described in Design for an Empathic World will help to inspire change and foster the collaboration and thoughtfulness necessary to achieve a more empathic future.
From Design Thinking to Design Doing Innovators today are told to run loose and think lean in order to fail fast and succeed sooner. But in a world obsessed with the new, where cool added features often trump actual customer needs, it’s the consumer who suffers. In our quest to be more agile, we end up creating products that underwhelm. So how does a company like Nest, creator of the mundane thermostat, earn accolades like “beautiful” and “revolutionary” and a $3.2 billion Google buyout? What did Nest do differently to create a household product that people speak of with love? Nest, and companies like it, understand that emotional connection is critical to product development. And they use a clear, repeatable design process that focuses squarely on consumer engagement rather than piling on features for features’ sake. In this refreshingly jargon-free and practical book, product design expert Jon Kolko maps out this process, demonstrating how it will help you and your team conceive and build successful, emotionally resonant products again and again. The key, says Kolko, is empathy. You need to deeply understand customer needs and feelings, and this understanding must be reflected in the product. In successive chapters of the book, we see how leading companies use a design process of storytelling and iteration that evokes positive emotions, changes behavior, and creates deep engagement. Here are the four key steps: 1. Determine a product-market fit by seeking signals from communities of users. 2. Identify behavioral insights by conducting ethnographic research. 3. Sketch a product strategy by synthesizing complex research data into simple insights. 4. Polish the product details using visual representations to simplify complex ideas. Kolko walks the reader through each step, sharing eye-opening insights from his fifteen-year career in product design along the way. Whether you’re a designer, a product developer, or a marketer thinking about your company’s next offering, this book will forever change the way you think about—and create—successful products.
Fostering Empathy through Museums features fifteen case studies with clear take-away ideas, and lessons learned by vividly illustrating a spectrum of approaches in the way museums are currently employing empathy, a critical skill that is relevant to personal, institutional, economical, and societal progress. The need is rapidly growing for empathy to serve as a lens through which we find our purpose and connection in a complex world. This demand brings with it an appetite to cultivate it through safe and trusted platforms. Museums are uniquely equipped to undertake this important mission. This book will help museum staff and leadership at all levels working at a variety of museums (from animal sanctuaries to art museums, from historic house museums to children's and science museums) to better understand the multitude of ways how empathy can be cultivated, and employed in museum setting. Fostering Empathy through Museums will provide inspiration, examples, and lessons learned from a balanced spectrum of museums currently employing empathy in museum setting: as an educational tool to better connect their content with the audience, as an integral element of a museum's institutional values and behavior, and as a phenomenon that is worthy of exploration on its own and as an intentional outcome. This publication provides museum professionals as well as formal and informal learning educators to receive an overview of the variety of approaches to empathy in museums, and to create a shared language and methodologies that could enable them to utilize and nurture empathy as a "shared vision" that would serve not only their organizational mission, but also the greater good. Empathy can be a tool, or an intentional outcome depending on the institution’s objectives. Regardless of the choice, the ideas presented in this book are intended to inform and inspire institutions to unlock exciting possibilities in the areas of improved visitor experience, creative community partnerships, and contribution to social progress by bringing empathy to public discourse through institutional strategies, exhibitions, experiences, and programs. The book also provides ideas for future strategies where empathy is considered as a "shared vision" by museums, and a product of a museum experience that might lead to positive social impact.
Emotionally Durable Design presents counterpoints to our ‘throwaway society’ by developing powerful design tools, methods and frameworks that build resilience into relationships between people and things. The book takes us beyond the sustainable design field’s established focus on energy and materials, to engage the underlying psychological phenomena that shape patterns of consumption and waste. In fluid and accessible writing, the author asks: why do we discard products that still work? He then moves forward to define strategies for the design of products that people want to keep for longer. Along the way we are introduced to over twenty examples of emotional durability in smart phones, shoes, chairs, clocks, teacups, toasters, boats and other material experiences. Emotionally Durable Design transcends the prevailing doom and gloom rhetoric of sustainability discourse, to pioneer a more hopeful, meaningful and resilient form of material culture. This second edition features pull-out quotes, illustrated product examples, a running glossary and comprehensive stand firsts; this book can be read cover to cover, or dipped in-and-out of. It is a daring call to arms for professional designers, educators, researchers and students from in a range of disciplines from product design to architecture; framing an alternative genre of design that reduces the consumption and waste of resources by increasing the durability of relationships between people and things.
Inspiring guidance for the principles of designing for humans.
Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.
The movement of designed objects is not just something purely functional but also triggers a wide range of sensations. A curtain swaying gently in the wind can cause the onlooker to feel easy and relaxed, as if it was he or she who is floating in the air. This imagined projection caused by the perception of moving objects is called "kinesthetic empathy". In this study, which followed on from a dissertation at the School of Design Research in London, the author investigates the esthetics of movement by documenting his own design-based learning and research process in terms of "research through design", using the experimental cooperation with puppet players as an example. He thereby creates a framework that allows designers to observe the esthetics of objects in motion as a trigger of feelings.
Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
IDEO founder and Stanford d.school creator David Kelley and his brother Tom Kelley, IDEO partner and the author of the bestselling The Art of Innovation, have written a powerful and compelling book on unleashing the creativity that lies within each and every one of us. Too often, companies and individuals assume that creativity and innovation are the domain of the "creative types." But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO, the Stanford d.school, and with many of the world's top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.