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Examines promotional mailings, particularly sweepstakes, that flood mailboxes with more than a billion pieces of mail/year. Examines the nature and the impact of sweepstakes run by: Amer. Family Enter., Pub. Clearing House, Time Inc., and Reader's Digest. No evidence has been uncovered that the sweepstakes are fraudulent; however, the legitimate sweepstakes co's. use deceptive and aggressive marketing techniques. Examines unfair practices that deceive consumers into making excessive, unneeded purchases. Examines how laws can be changed to make sweepstakes less deceptive and how the co's. could be more honest with consumers.
Witnesses: Orson Swindle, Commissioner, Federal Trade Commission (FTC); Ken Hunter, Chief Postal Inspector, U.S. Postal Service Inspection Service; Bernard L. Ungar, General Accounting Office (GAO); Sara Cooper, exec. v.p., Nat. Consumers League; Lee M. Cassidy, exec. dir., Nat. Federation of Nonprofits; Virginia Tierney, member of the board, Amer. Assoc. of Retired Persons (AARP); Jerry Cerasale, sr. v.p., government affairs, Direct Marketing Assoc.; Michael Pashby, exec. v.p. of consumer marketing, Magazine Publishers of Amer.; and Linda Goldstein, chair emeritus and head of government and legal affairs committee, Promotion Marketing Assoc.