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After revolutionizing the digital desk-log and then running some of the best performing dealerships in the country: Philip Cheatham returns with a step-by-step playbook, taking you on a journey to transform your dealership and accelerate your path to a top performing store. No matter your product, your dealership size, or how well you're operating, this book will provide the processes to help you achieve your sales goals more rapidly than you ever thought possible. Cheatham, who has helped dealers across the country, has become the Nation's leading dealership strategist. In this book, he takes you on his journey to reveal how to grow your dealership exponentially.
Are you in search of a new vehicle and hate the idea of not knowing if you got a good deal? Well, to relieve you from the hassles and negotiations the car dealerships implement, you need to be on a level-playing field. On January 18, 2013, Vehicle Information Resource LLC was formed to assist people in the purchase of their next vehicle. The owner of this company has over thirty years automotive experience and is now able to share the secrets the car dealerships use to negotiate their best deals. This book is not designed to bash car dealerships! It is designed to disclose the secrets the dealers will use in maximizing their profits. People hate to shop for a car because they dislike the negotiation process, the inflicted pressure to buy today, and not being familiar with the terms of leasing or purchasing a vehicle. In order for you to get the best deal, you need to know these secrets. To prepare you in getting your best deal, this book includes the negotiation skills and terminology, compares leasing versus buying, contract disclosures, advertising examples, and statements the dealers will use in selling you your next vehicle. Our intention is to get you the best deal and for you to avoid the aggravations which comes with a vehicle purchase.
How to buy a car: Dealership "Secrets" Revealed is the most up to date and relevant guide to how to buy any vehicle thousands below invoice! How to buy a car: Written by 25 year General Manager Jackson Jones, you will learn the strategies to save thousands on a new car, how to get ridiculous $$$ for your trade! How to ask for and get hidden dealer money, Hidden Finance secrets revealed, how dealership employees are paid, a step by step guide to the inner secrets of dealerships. How they make profits you don't know about. How to buy a car: This is the best guide available to teach you industry secrets. Learn how the salespeople and managers are trained to separate you from your money. Understand all the dealer pressure tactics used every day to make profits and talk you into to buying a car. All the dealer and factory advertising tricks are revealed. How to buy a car: This book is guaranteed to save you thousands. Buying a car is the second largest purchase you will ever make, educate yourself and save thousands! Jackson Jones has been training dealers on how to maximize profits for over 25 years. He has trained hundreds of managers and salespeople on secret selling systems that generated millions in profit. Learn these selling systems and generate a strategy to save thousands. This is the book the dealers never wanted to come out. All the industry secrets are revealed. Previously only dealership employees knew the secrets in this book. How to buy a car: Now, you can educate yourself with a proven strategy to save thousands on your next purchase. Understand the internet buying websites. Learn what to look for when purchasing a used car. How to sell your used car on the internet. What to expect selling your used car to the public. Every aspect of buying or selling any vehicle is covered in this book. Learn how to use your credit knowledge against the dealer. Trade-in tactics to save you money. Showroom scams revealed. You will learn how to ask for and get hidden factory money given to dealers. This is the best selling book to be offered in today's complicated car buying market.
How to buy a car: Dealership "Secrets" Revealed is the most up to date and relevant guide to how to buy any vehicle thousands below invoice! How to buy a car: Written by 25 year General Manager Jackson Jones, you will learn the strategies to save thousands on a new car, how to get ridiculous $$$ for your trade! How to ask for and get hidden dealer money, Hidden Finance secrets revealed, how dealership employees are paid, a step by step guide to the inner secrets of dealerships. How they make profits you don't know about. How to buy a car: This is the best guide available to teach you industry secrets. Learn how the salespeople and managers are trained to separate you from your money. Understand all the dealer pressure tactics used every day to make profits and talk you into to buying a car. All the dealer and factory advertising tricks are revealed. How to buy a car: This book is guaranteed to save you thousands. Buying a car is the second largest purchase you will ever make, educate yourself and save thousands!Jackson Jones has been training dealers on how to maximize profits for over 25 years. He has trained hundreds of managers and salespeople on secret selling systems that generated millions in profit. Learn these selling systems and generate a strategy to save thousands. This is the book the dealers never wanted to come out. All the industry secrets are revealed. Previously only dealership employees knew the secrets in this book. How to buy a car: Now, you can educate yourself with a proven strategy to save thousands on your next purchase. Understand the internet buying websites. Learn what to look for when purchasing a used car. How to sell your used car on the internet. What to expect selling your used car to the public. Every aspect of buying or selling any vehicle is covered in this book. Learn how to use your credit knowledge against the dealer. Trade-in tactics to save you money. Showroom scams revealed. You will learn how to ask for and get hidden factory money given to dealers. This is the best selling book to be offered in today's complicated car buying market.
This book is valuable advice from a trained car salesman. In addition to giving you a strong overview of everything you need to know about purchasing from a dealer, the author will teach you the insider secrets the dealerships don't want you to know. You will learn the sales tactics used by salesman and buyers alike, and the pitfalls to avoid throughout the entire process. Provided with surefire negotiation strategies you will never be taken advantage of by a salesman again. After reading this straightforward step-by-step guide for navigating the car buying process, you should be well informed in making a purchasing decision without breaking the bank or being cheated. Being nearly as knowledgeable as a trained car salesman will give you a major advantage over the average consumer and will save you thousands of dollars on future vehicle purchases for years to come.
Ever wondered what the secrets are to saving a considerable amount of money when buying from a car dealership or are you tired of the barrage experienced in a vehicle purchase? Former Car Sales Consultant and Finance (Business) Manager, Peter Ikotun, has written this book for you! He has helped people save thousands when they went to purchase a vehicle from the dealership. By reading (and applying) the chapters in this book, you'll receive all the ins and outs that you need as you look to purchasing your next new or pre-owned vehicle. Join the testimonials included in this book as you ensure that you "Know Before You Go" into the dealership.
Buying a car can be a complicated, arduous process that often leaves customers wondering who they can trust, whether they should lease or buy their next car, what their trade-in is really worth, and whether they should purchase after-sale products like extended warranties. Steve Clifford relies on his twenty-seven years of experience owning and managing franchises for seven automobile makes to explain the inner-workings of a car dealership. Through his proven tools and insiders information, consumers will learn how to: identify decision makers in each dealership department; negotiate the price of a car before purchasing; take advantage of undisclosed dealer incentives; distinguish between rebates and low-interest loans; calculate a lease payment; and Negotiate a fair used car purchase. Dealing with a Dealership shares insightful and valuable information that teaches consumers how to cut through the complex maze of a car dealership, unlock the secrets to saving money on a purchase, and understand complicated paperwork that will ultimately lead to a fair deal.
* Car Buyer Secrets road map will walk you through a vehicle selection course to identify your best vehicle value.* This knowledge will instill confidence and confidence instills the courage to never be taken advantage of.* A 40-year auto industry insider unmasks the mysteries to finally solve and win the vehicle purchase puzzle.* Learn how to maximize trade-in value to increase down payment reducing your monthly payment. * Learn which five numbers are critical to understand to make the very best-informed decision.* This process saves time, frustration, and lots of money on your next vehicle purchase.
Car Sharks and Closers is a complete automobile sales training manual with only one goal - To train salespeople, Sales Managers, and Finance Managers to close sales at maximum gross profit, with the highest customer satisfaction ratings! That's it - Closing sales! Period! It's a shame to see a dealer invest a fortune on a magnificent facility, allocate enormous advertising budgets, and then struggle with outdated, unprofessional, and crude sales techniques! This book will rejuvenate and professionalize your sales team. It begins with helping new people through their training, and puts them on a fast track to success! It virtually eliminates the high turnover by preparing them for the frustrations, and helps to overcome the “mind games,” and misdirection from their peers, and the “wait and see if they make it” attitude from their trainers. This manual contains “exact” closing scripts, along with the body language so critical to their success! It also explores the psychology of why these closes work so well. The secrets of making “multiple passes” to achieve the maximum profit, while maintaining guaranteed customer satisfaction are revealed in detail. The author is a Master Closer with 30 years of perfecting these techniques with some of the largest dealerships and auto groups in the country. He has personally closed over 17,000 sales of cars, trucks and motorhomes. Having held every dealership position, from salesman to Sales Manager, Finance Manager, Closer, and owner of a multi-line dealership. He has perfected the art of closing car deals! Consider Car Sharks and Closers as a complete course for achieving your “Master's Degree” in closing car deals! Every dealership sales team must be using the same song sheet for maximum success. Even sharks hunt better when “schooled!” This book will absolutely raise your closing ratio and bottom line profit!
Learn the secrets, from an insider, that will help you to save money every time you visit a car dealership whether it is to purchase a vehicle, finance it, or for parts and service.