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Roberta C. Nacif investigates the behavioral consequences of self-service purchases via the Internet. She explores the effects of customers' assessments of self-service encounters experiences (attitudes) and transactional history (prior behavior) on their subsequent purchasing behavior and analyzes customers' decision of whether or not to repurchase from the same retailer and of how much money to spend.
Closed loop supply chains and their management have become mandatory for firms to stay competitive and profitable. This book provides insights into designing supply chain networks by understanding and incorporating key return parameters into the network design, which will affect profitability. The book discusses how customer categories and their acceptance behavior are incorporated into the network design. It also shows how to analyze the interaction of parameters on supply chain network design and profitability, offers modeling framework for incorporating uncertainties in the return product parameters, and shows how to design a robust network. Invaluable for managers in designing a sustainable, robust, and profitable supply chain network and ideal for managers, practitioners, and researchers in the area of supply chain network design and optimization.
Concerns the management of creativity and innovation. This book provides serious analysis of the cultural industries - media, entertainment, film, music, and the arts -from a business perspective. It covers as many industries as possible from many different perspectives. It is a useful primer on cultural industries for students and scholars.
The consumer electronics industry is entering an era of rapid growth. This book previews the industry's future - from online gaming to telehealthcare, and beyond. It offers guidance on many things, from technology platforms to user interface design, branding to channel strategies.