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‘If there is one person who is eminently qualified to write about luxury, it is Mahul.’ –Bibek Debroy, Author, Economist, Chairman - Prime Minister's Economic Advisory Council. Behind the razzle-dazzle of luxe, there is another life, filled with lust, hatred, jealousy and anger. A life very deprived, very starved. A life of horrors. A life of flesh and blood. But yes, a life to die for, or rather kill! Luxury remains a silent witness to that darkness. Dark Luxe is not about dreams, it is about nightmares. It is about those realities that safely hide behind the veil of luxe. These 13 tales of fiction from the darkest, bottomless pits of hell, these first-hand stories of horror are by stuff luxury is made of, straight from their heart, leaving a trail of blood…
The Quiet Luxe is an authoritative research-based manual for understanding the history and evolution of “quiet luxury” and includes lectures delivered in the Bath Business School in the United Kingdom. Quiet luxury is a minimalist approach to luxury and fashion that emphasizes timeless elegance, legacy, aesthetics, subliminal ego, and exclusivity. The book explores the uniqueness of luxury brands that are dependent on beauty, art, design and aesthetics. It deep dives into the strategic perspective of leading luxury brands, which cater to both “quiet luxury” and “loud luxury” consumers -- Aesthetes and Connoisseurs versus the Flaunters. The book traces the history of “loud luxury” from the days of the Maharajas to the Great Indian Aspiring Middle Class of today versus the rise of ego-driven “quiet luxury” with the New Maharajas, the Richie Rich, who only flaunt to those who can afford.
Luxe Inferno is a philosophical quest for the true meaning of luxe. It traces the journey of a luxe-o-holic through the nine circles of Inferno described by Dante Alighieri in Divine Comedy. It is a heady mix of facts and fiction comprising in-depth analysis of the various facets of luxury, based on research spanning over a decade. Through contemporary essays the book also explores luxury from marketing and branding perspectives. This is the third book of The Luxe Trilogy, the first two books comprise Decoding Luxe, exploring the dazzle, and Dark Luxe, exploring the darkness that secretly hides behind this luxe.
Decoding Luxe explores various facets of luxury brands, taking a strategic, behavioural, historical, experiential, demographical, psychological, dynamic, mechanical, and philosophical look at what constitutes luxe or dazzle. This book is a bible for all stakeholders of luxury brands – owner, custodian, retailer, connoisseur as well as student – helping them understand and formulate, with a historical perspective, an effective strategy for conceiving, positioning, placing, promoting and pricing these luxury products. It is all about finding the magic potion for a brand’s success with luxe in India, who always look for value-for-money or valuefor- label.
The two critical aspects that go mostly missing in experiencing our lives fully as we become more and more mature are slowness and silliness. There is not much literature on these two vital aspects of our lives that is mostly looked down upon in a world dominated by speed and seriousness, or the act of it. Yes, being dead serious or acting so is the only acceptable solution if you want to be taken seriously by your family, friends and peers. Along the way unwittingly your professional life has been mixed with your personal life. The concept of work from home has eliminated the blurred line between professional and personal space. Seriousness finds entry into a space that is meant to be silly, and the fast pace enters a life that is meant to be slow. Slowness and silliness thus have no room left in your office-home space. This book, in two parts, explores these two vital elements of our lives that are on the verge of extinction…being silly and being slow...that are mostly missing! #BeSilly #BeSlow
Dark Obsessions By: Delphine McClelland Skylar was a Montgomery and with that came power and prestige among the wealthy in Charlotte, North Carolina. From the outside looking in, she had it all, the perfect life. For Skylar, being a Montgomery, a socialite, was not who she wanted to be. Skylar was different, she was weird and a bit of a dreamer. For as long as she could remember, she had an obsession with the supernatural world. Vampires were her favorite of all the supernatural creatures and she could not get enough of them. She read almost every book, watched every movie, and even wished they were real because she had dreams of becoming one. On the annual Montgomery Family Vacation, Skylar's world was turned upside down. Her life was further changed the moment she laid eyes on him. He was the most intriguing and striking man that she had ever seen. In one night, he would change Skylar’s world forever. Kairo was in need of a change. After living for over 300 years and always staying one step ahead of the Council of Truth Seekers, a vigilante group whose sole mission in life was to kill all supernaturals. Kairo needed a new scene away from it all. Along his travels, he heard that Charlotte was becoming an epicenter of fun. It was a city full of life and the perfect place for a vampire to hunt without the watchful eye of the Council. From the moment that Kairo stepped foot in Charlotte things were very different for him. The city made every fiber of his being come alive with an energy unlike anything that he had ever known. Kairo would find the source of that energy no matter what it cost him and when he did, his world would change forever.