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This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
“[Amanda Kyle Williams] keeps the suspense taut and the humor snarky, with an ending that will have you slapping your foreheard over clues you missed.”—The Atlanta Journal-Constitution In the sweltering heat of an Atlanta summer, a killer is pushing the city to its breaking point, preying on the unsuspecting, writing taunting letters to the media, promising more death. Desperate to stop the Wishbone Killer, A.P.D. lieutenant Aaron Rauser turns to the one person he knows can penetrate a deranged mind: Keye Street, an ex–FBI profiler and former addict who now picks up jobs where she can get them. But the last thing Keye wants is to be pulled into the firestorm of Atlanta’s worst nightmare. And then it suddenly becomes clear that the hunter has become the hunted—and the stranger she seeks is far closer than she ever dared imagine. Praise for The Stranger You Seek “The best fictional female P.I. since Sue Grafton’s Kinsey Millhone. And with its shocking triple-twist climax, this is the best private eye debut since Dennis Lehane’s A Drink Before the War.”—The Plain Dealer “A creepy, suspenseful, breathtaking ride . . . [Keye] Street is a unique and worthy addition to the rich tradition of damaged and tough private detectives.”—Associated Press “An explosive, unpredictable, and psychologically complex thriller.”—Publishers Weekly (starred review)
Growing numbers of partners, parents, children, grandchildren and siblings are living far away from each other, yet their opportunities to stay in touch have never been greater. Smartphones, tablets and personal computers are used by parents in London to care for their children in the Philippines. Refugees use phones and international transfers to send money and support to parents overseas. Funerals, weddings and anniversaries prompt return visits by plane and are streamed online to kin around the world. The mechanisms and processes of globalization are transforming the ways in which people 'do' and think about their families. Families, Intimacy and Globalization examines their experiences, charting the tensions between the freedoms and choices of late modern individuals, on the one hand, and the constraints of relational ties of love and obligation, on the other, which produce the 'floating ties' of global families and intimate relationships. Using detailed examples from all corners of the globe and across the life course, from internet dating to parenting to aged care, this thought-provoking book examines the transformation of relationships by the processes of migration and the cultural and economic flows that are central to globalization.
Announcing presidential decisions, debating social issues, disputing the latest developments in television shows, and sharing funny memes—Twitter has become a space where ordinary citizens and world-leaders alike share their thoughts and ideas. As a result, some argue Twitter has leveled the playing field, while others reject this view as too optimistic. This has led to an ongoing debate about the platform’s democratizing potential and whether activity on Twitter engenders change or merely magnifies existing voices. Constructing Digital Cultures explores these issues and more through an in-depth examination of how Twitter users collaborate to create cultural understandings. Looking closely at how user-generated narratives renegotiate dominant ideas about gender and race, it provides insight into the nature of digital culture produced on Twitter and the platform’s potential as a virtual public sphere. This volume investigates arenas of discussion often seen on Twitter—from entertainment and popular culture to politics, social justice issues, and advertising—and looks into how members of ethnic minority groups use and relate to the platform. Through an in-depth examination of individual expressions, the different kinds of dialogue that characterize the platform, and various ways in which people connect, Constructing Digital Cultures provides a critical, empirically based consideration of Twitter’s potential as an inclusive, egalitarian public sphere for the modern age.
A story of life and all its complexity is all set to touch everyone's heart as author Sandy Livermore releases, through Xlibris, Stealing Home. Readers will embark on a unique odyssey through life as the author shares her enduring memories in this wonderful account based on a true story.Stealing Home is a gripping story that provides the account of one life, based on a true story. Throughout this book, Livermore shares her life expedition from childhood through single parenting two children; from two failed marriages to the arrival of a charmer bond as her third. It shows her that despite life's obstacles and accomplishments she scrambled through over the years, there is still a "Happily Ever After" for everyone and that home is the best place to be. This release will teach readers endurance and strength, and offers hope and inspiration.
Asian American Women brings together landmark scholarship about Asian American women that has appeared in Frontiers: A Journal of Women Studies over the last twenty-five years. The essays, written by established and emerging scholars, made a significant impact in the fields of Asian American studies, ethnic studies, women?s studies, American studies, history, and pedagogy. The scholarship is still relevant today?broadening our critical understanding of Asian American women?s resistance to the forces of racism, patriarchy, militarism, cultural imperialism, neocolonialism, and narrow forms of nationalism. The essays in this collection reveal the experiences and struggles of Asian American women within a global political, economic, cultural, and historical context. The essays focus on diverse issues, including unconventional Asian American women of the early 1900s; the life of a Japanese war bride; possibilities for transnational Asian American feminism; the politics of Vietnamese American beauty pageants; mixed race identities and bisexual identities; Filipina healthcare providers; South Asian American representations; and a multiracial exchange on pedagogical interventions. The collection represents the rich diversity of Asian American women?s lives in hope of creating a new transnational space of critical dialogue, strategic resistance, and alliance building.
‘At the age of thirteen, I knew I was destined to marry John Travolta. One day he would arrive on my North London doorstep, fall madly in love with me and ask me to marry him. Then he would convert to Islam and become a devoted Muslim.’ Shelina is keeping a very surprising secret under her headscarf – she wants to fall in love. Torn between the Buxom Aunties, romantic comedies and mosque Imams, she decides to follow the arranged-marriage route to finding Mr Right, Muslim-style. Shelina’s captivating journey begins as a search for the One, but along the way she also discovers her faith and herself. A memoir with a hilarious twist from one of Britain’s leading female Muslim writers, Love in a Headscarf is an entertaining, fresh and unmissable insight into what it means to be a young British Muslim woman. Shelina Janmohamed is a columnist for the Muslim News and EMEL magazine and regularly contributes to the Guardian., the BBC and Channel 4. She is much in demand as a commentator on radio and television and has appeared on programmes including Newsnight and The Heaven and Earth Show. Her award-winning blog, Spirit 21, is hugely popular. Love in a Headscarf is her first book.