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This book presents an in-depth, careful study of our understanding of the concept of beauty in everyday objects and its impact on markets and brands. Moving beyond artistic notions of beauty, it demonstrates how beauty is an asset that can be leveraged in the marketplace. Traditionally, beauty has been examined in relation to its influence on painting, sculpture, literature, music, and architecture. However, its value and power in the marketplace is understudied. Álvarez del Blanco provides a systematic analysis of beauty in commonplace objects and brands, drawing on cutting-edge research at the intersection of marketing and neurosciences. Through examining the neuroscientific evidence for how the brain processes beauty, the author articulates the implications this may have on marketing and brand management. He also offers a glimpse of how beauty may evolve, and its marketing implications for firm strategy in the coming decades. Written by a recognized authority in marketing and brand strategy, Brand Beauty Unleashed gives students with an interest in marketing, consumer behavior, branding, and neuromarketing an exciting new perspective on this intangible asset.
“[Amanda Kyle Williams] keeps the suspense taut and the humor snarky, with an ending that will have you slapping your foreheard over clues you missed.”—The Atlanta Journal-Constitution In the sweltering heat of an Atlanta summer, a killer is pushing the city to its breaking point, preying on the unsuspecting, writing taunting letters to the media, promising more death. Desperate to stop the Wishbone Killer, A.P.D. lieutenant Aaron Rauser turns to the one person he knows can penetrate a deranged mind: Keye Street, an ex–FBI profiler and former addict who now picks up jobs where she can get them. But the last thing Keye wants is to be pulled into the firestorm of Atlanta’s worst nightmare. And then it suddenly becomes clear that the hunter has become the hunted—and the stranger she seeks is far closer than she ever dared imagine. Praise for The Stranger You Seek “The best fictional female P.I. since Sue Grafton’s Kinsey Millhone. And with its shocking triple-twist climax, this is the best private eye debut since Dennis Lehane’s A Drink Before the War.”—The Plain Dealer “A creepy, suspenseful, breathtaking ride . . . [Keye] Street is a unique and worthy addition to the rich tradition of damaged and tough private detectives.”—Associated Press “An explosive, unpredictable, and psychologically complex thriller.”—Publishers Weekly (starred review)
A story of life and all its complexity is all set to touch everyone's heart as author Sandy Livermore releases, through Xlibris, Stealing Home. Readers will embark on a unique odyssey through life as the author shares her enduring memories in this wonderful account based on a true story.Stealing Home is a gripping story that provides the account of one life, based on a true story. Throughout this book, Livermore shares her life expedition from childhood through single parenting two children; from two failed marriages to the arrival of a charmer bond as her third. It shows her that despite life's obstacles and accomplishments she scrambled through over the years, there is still a "Happily Ever After" for everyone and that home is the best place to be. This release will teach readers endurance and strength, and offers hope and inspiration.
Announcing presidential decisions, debating social issues, disputing the latest developments in television shows, and sharing funny memes—Twitter has become a space where ordinary citizens and world-leaders alike share their thoughts and ideas. As a result, some argue Twitter has leveled the playing field, while others reject this view as too optimistic. This has led to an ongoing debate about the platform’s democratizing potential and whether activity on Twitter engenders change or merely magnifies existing voices. Constructing Digital Cultures explores these issues and more through an in-depth examination of how Twitter users collaborate to create cultural understandings. Looking closely at how user-generated narratives renegotiate dominant ideas about gender and race, it provides insight into the nature of digital culture produced on Twitter and the platform’s potential as a virtual public sphere. This volume investigates arenas of discussion often seen on Twitter—from entertainment and popular culture to politics, social justice issues, and advertising—and looks into how members of ethnic minority groups use and relate to the platform. Through an in-depth examination of individual expressions, the different kinds of dialogue that characterize the platform, and various ways in which people connect, Constructing Digital Cultures provides a critical, empirically based consideration of Twitter’s potential as an inclusive, egalitarian public sphere for the modern age.
Growing numbers of partners, parents, children, grandchildren and siblings are living far away from each other, yet their opportunities to stay in touch have never been greater. Smartphones, tablets and personal computers are used by parents in London to care for their children in the Philippines. Refugees use phones and international transfers to send money and support to parents overseas. Funerals, weddings and anniversaries prompt return visits by plane and are streamed online to kin around the world. The mechanisms and processes of globalization are transforming the ways in which people 'do' and think about their families. Families, Intimacy and Globalization examines their experiences, charting the tensions between the freedoms and choices of late modern individuals, on the one hand, and the constraints of relational ties of love and obligation, on the other, which produce the 'floating ties' of global families and intimate relationships. Using detailed examples from all corners of the globe and across the life course, from internet dating to parenting to aged care, this thought-provoking book examines the transformation of relationships by the processes of migration and the cultural and economic flows that are central to globalization.
Humanity is facing an unprecedented global catastrophe as a result of global warming. This book examines the reasons why international agencies, together with national governments, are seemingly unable to provide real and binding solutions to the problems. The reasons presented relate to the existing dominant global economic structure of capitalism as well as the fact that global warming is too often seen as an isolated problem rather than one of a suite of exceptional, converging and accelerating crises arising from the global capitalist political economy. This book adopts a political economy framework to address these issues. It accepts the science of global warming but challenges the predominant politics and economics of global warming. To illustrate the key issues involved, the book draws on South Africa – building on Samir Amin’s thesis that the country represents a microcosm of the global political economy. By taking a political economy approach, the book provides a clear explanation of the deep and pervasive problem of the denial which fails to acknowledge global warming as a systemic rather than a market problem. The book should be of interest to students and scholars researching climate change, environmental politics, environmental and ecological economics, development studies and political economics.
This book develops the concept of affective nationalism - the banal affirmation of the national emerging in moments of encounter between different bodies and objects. Based on eight months of ethnographic field work, conducted between 2012 and 2014 in Azerbaijan, the book examines the ways in which moments of bodily encounter perpetuate banal enactments and experiences of national belonging and alienation. The book advances scholarship on nationalism and affect by suggesting to study nationalisms not as given, but as potential and emergent experiences of differently positioned bodies in a world divided into nations.