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Consumer markets are often extremely competitive. For example, wireless service providers or consumer electronics have come to understand that an exemplary product no longer guarantees success. When the quality or value of a product no longer sets a business apart from the competition, other factors come into play.Companies held high in customers' esteem will typically be successful. Historically, these include businesses focused on increasing efficiency in production, cost reduction, and other internal processes. However, one of the most effective ways to leave customers satisfied is to let their needs and requirements be the driving force behind business process improvements.Customer-driven process improvement is an approach where customer feedback is an opportunity for organizations to analyze their operations and processes, and find ways to improve customer satisfaction. This book outlines a six-stage framework for the identification and implementation of customer driven process improvement opportunities.The framework includes learning how to determine customer needs and translating these needs into process requirements. It also discusses how to map and measure current processes, analyze process problems, and identify improvement ideas and solutions. Finally, it includes instruction on how to successfully implement and sustain process improvements.A business is as unique as the individual processes that it uses. This book offers a foundation for successful customer-driven process improvement. It introduces the ideas and tools for identifying your customers' needs, and incorporating these needs into your processes. Doing this will give you the competitive edge that's important to thrive in contemporary marketplaces.
The global economy is witnessing previously unseen levels of competitiveness, forcing business leaders to contend with unprecedented challenges. No longer can companies seize and hold a customer base by operating adequately. In order to enjoy a competitive advantage, an organization must operate at exemplary levels of performance in every facet of business and maintain that degree of excellence indefinitely. This is achieved through careful alignment of operational systems and the use of innovative process management initiatives. “Unless an organization is uniquely qualified to deal with its customers by understanding its own strengths and weakness,” writes internationally renowned operational management expert Christopher K. Ahoy, “it will be unable to understand what is required to move from the current paradigm of doing business.” In Customer-Driven Operations Management, Ahoy distills the most current business theories and practices that will help you weed out and eliminate operational inefficiencies and put in place the necessary metrics for providing products and services better, cheaper, and faster than ever. Ahoy walks you through the steps of creating a world-class organization, which include Mapping your company's processes to target weak points Realigning management systems from functional to process-focused Setting benchmarks throughout the process to help quantify levels of success Establish a system of knowledge management for the seamless alignment of teams and departments Improving process management using Lean, Six Sigma, and other methodologies Create a sound strategic planning initiative to eliminate future surprises With diagrams and figures to highlight salient points, Customer-Driven Operations Management clarifies and simplifies the otherwise daunting task of enacting major changes in your company's operations systems.
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Customer Driven Strategy Thomas F. Wallace Strategic Planning, in many companies, consists of annual treks to resorts for two days of planning and one day of golf. These strategy "retreats" often produce impressive, bound plans, which tend to collect dust on the bookshelves of managers throughout the company. The net impact on the business is obviously nil. Despite this annual performance gap, developing a dynamic operating strategy is essential to the survival and success of every enterprise. It's also critical for companies to develop a viable strategy by creating customer-driven plans, focused on consistently delivering value to the customer in every aspect of a company's operation. Customer-Driven Strategy takes you beyond the traditional approaches to planning and strategy implementation. It brings the reality of delivering value to your customers into the essential aspects of your business. It helps you to create, implement, and manage a flexible, dynamic plan that's committed to your customer. Tom Wallace shows how to develop this customer-driven perspective by implementing a holistic, fully integrated strategic approach in the following areas: Initiating a customer-driven planning process Leveraging continuous-improvement initiatives Developing innovative approaches in high performance work teams Creating a learning environment that fosters constant innovation Maximizing the market impact of new products Using planning and control systems to their greatest potential Sustaining new partnerships with suppliers for competitive advantage Developing accurate, effective performance measures Implementing customer-driven strategies for the maximum benefit of the business-and your customers Packed with practical advice and guidelines, Customer-Driven Strategy gives you the proven tools and techniques to realize significant improvements in your company's operations-today. In addition, you can learn how Hewlett Packard, Steelcase, Tellabs, and other companies dramatically improved their performance through customer-focused strategic planning.
In recent years, the supply chain has become a key element to the survival and prosperity of organisations in different industry sectors. Organisations dealing in dynamic business environments demand supply chains that support the satisfaction of customer needs. The principles of lean thinking that once permeated standalone organisations have now been transferred to the supply chain, making imperative the development of innovative approaches to supply chain management. Customer-driven Supply Chains: Strategies for Lean and Agile Supply Chain Design reviews the concept of lean thinking and its relationship to other key initiatives associated with supply chain management. Detailed industrial case studies based on the authors’ experience illustrate the principles behind lean supply chains. Moreover, a series of diagrams are used to illustrate critical concepts and supply chain architectures. Special emphasis is placed on the importance of transferring lean principles from the organisational level to the supply chain level. The theory and principles behind lean supply chains are reviewed. Other concepts related to lean supply chains discussed in the book include: mass customisation, agility, information sharing and the bullwhip effect. A methodology used to measure the performance of supply chains is introduced; this methodology comprises the tools of decision timeline, data-flow diagramming, supply chain value stream mapping and a performance measurement scorecard. Readers will gain a clear picture of the competitive implications of lean supply chains. Customer-driven Supply Chains: Strategies for Lean and Agile Supply Chain Design will be a valuable resource of material to students studying supply chain/operations management as well as researchers in this field. Industry practitioners will learn how to develop sound supply chain strategies that can have a positive impact in their organisation.
Despite the wide acceptance of Lean approaches and customer-development strategies, many product teams still have difficulty putting these principles into meaningful action. That’s where The Customer-Driven Playbook comes in. This practical guide provides a complete end-to-end process that will help you understand customers, identify their problems, conceptualize new ideas, and create fantastic products they’ll love. To build successful products, you need to continually test your assumptions about your customers and the products you build. This book shows team leads, researchers, designers, and managers how to use the Hypothesis Progression Framework (HPF) to formulate, experiment with, and make sense of critical customer and product assumptions at every stage. With helpful tips, real-world examples, and complete guides, you’ll quickly learn how to turn Lean theory into action. Collect and formulate your assumptions into hypotheses that can be tested to unlock meaningful insights Conduct experiments to create a continual cadence of learning Derive patterns and meaning from the feedback you’ve collected from customers Improve your confidence when making strategic business and product decisions Track the progression of your assumptions, hypotheses, early ideas, concepts, and product features with step-by-step playbooks Improve customer satisfaction by creating a consistent feedback loop
Praise for Business Process Mapping IMPROVING Customer Satisfaction SECOND EDITION "A must-read for anyone performing business process mapping! This treasure shares step-by-step approaches and critical success factors, based on years of practical, customer-focused experience. A real winner!" Timothy R. Holmes, CPA, former General Auditor, American Red Cross "Paulette and Mike make extensive use of anecdotes and real-life examples to bring alive the topic of business process mapping. From the outset, this book will engage you and draw you into the world of business process mapping. Who would have thought that reading about business process mapping could make you smile? Well, Mike and Paulette can make it happen! Within each chapter, the authors provide detailed examples and exhibits used to document a process. Each chapter also includes a 'Recap' and 'Key Analysis Points' which enable the reader to distill the highlights of the chapter." Barbara J. Muller, CPA, CFE, Senior Lecturer, School of Accountancy, W. P. Carey School of Business, Arizona State University "Keller and Jacka cut through the drudgery of process mapping with a path-breaking approach that enables the reader to better understand processes, how they work and how they work together toward successful achievement of business objectives. With great style and flair, this book will provide you with a different way of thinking and new tools to assist you in process analysis and improvement. This book is a must-read for auditors, risk managers, quality improvement management, and business process engineers." Dean Bahrman, VP and Internal Audit Director (Retired), Global Financial Services Companies "Mike Jacka and Paulette Keller show their expertise with the application of business process mapping in increasing customer service and satisfaction in this updated and expanded edition of this popular book. With clear, practical examples and applications, this book shows the writing talents of both authors, and it will be used over and over by those from all lines of industries and professions. Kudos for a job well done!" Joan Pastor, PhD, Founding Partner, Licensed Industrial-Organizational Psychologist, JPA International, Inc., Beverly Hills, California
Does your organization provide customer satisfaction or does it inspire customer loyalty? Which is more important? See how lessons learned from the service sector were applied to manufacturing and other diverse settings, including the nonprofit sector and even on one‘s own home front.Exploring the Kano Model, The Customer-Driven Organization: Emplo