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Elsevier/Butterworth-Heinemann's 2006-2007 CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually, and free online access to the MarketingOnline learning interface, it offers everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings Written by the CIM Level verifier for the Cim Certificate and fully endorsed by the institute to guide you through the 2006-2007 syllabus Each text is crammed with a range of learning objectives, cases, questions, activities, definitions, study tips and summaries to support and test your understanding of the theory Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
Elsevier/Butterworth-Heinemann's 2006-2007 Official CIM Coursebook series offers you the complete package for exam success. Comprising fully updated Coursebook texts that are revised annually and independently reviewed. The only coursebooks recomended by CIM include free online access to the MarketingOnline learning interface offering everything you need to study for your CIM qualification. Carefully structured to link directly to the CIM syllabus, this Coursebook is user-friendly, interactive and relevant. Each Coursebook is accompanied by access to MARKETINGONLINE (www.marketingonline.co.uk), a unique online learning resource designed specifically for CIM students, where you can: *Annotate, customise and create personally tailored notes using the electronic version of the Coursebook *Search the Coursebook online for easy access to definitions and key concepts *Access the glossary for a comprehensive list of marketing terms and their meanings Written specially for the Marketing Communications module by leading experts in the field * The only coursebook fully endorsed by CIM * Contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam
The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.
“A popular Government without popular information or the means of acquiring it, is but a Prologue to a Farce or a Tragedy or perhaps both.”--James Madison, 1822 Mark Lloyd has crafted a complex and powerful assessment of the relationship between communication and democracy in the United States. In Prologue to a Farce, he argues that citizens’ political capabilities depend on broad public access to media technologies, but that the U.S. communications environment has become unfairly dominated by corporate interests. Drawing on a wealth of historical sources, Lloyd demonstrates that despite the persistent hope that a new technology (from the telegraph to the Internet) will rise to serve the needs of the republic, none has solved the fundamental problems created by corporate domination. After examining failed alternatives to the strong publicly owned communications model, such as antitrust regulation, the public trustee rules of the Federal Communications Commission, and the underfunded public broadcasting service, Lloyd argues that we must re-create a modern version of the Founder’s communications environment, and offers concrete strategies aimed at empowering citizens.
The concept of risk in global life has not been fully understood and explored and this book attempts to examine what it entails in the fast changing, interconnected and complex world. As a foundational component of safety systems, risk has been considered relatively simple, predictable, and therefore, assessable and manageable phenomenon. Social and political sciences prefer the terminology of security to capture the dimension of risk which is more complex and more consequential to survival. Risk has become more human-made and intentional today, and this book explores innovative approaches and engages in theoretical and policy debates to capture its political and security dimensions.
A Practical, Strategic Approach to Managerial Communication Managerial Communication: Strategies and Applications focuses on communication skills and strategies that managers need in today’s workplace. This book continues to be the market leader due to its strategic approach, solid research base, comprehensive coverage, balanced examination of oral and written communication, and focus on managerial, not entry-level, competencies. In the Sixth Edition, author Geraldine E. Hynes preserves the book’s key strengths while reflecting the realities of the contemporary workplace.
The 3rd International Conference on Foundations and Frontiers in Computer, Communication and Electrical Engineering is a notable event which brings together academia, researchers, engineers and students in the fields of Electronics and Communication, Computer and Electrical Engineering making the conference a perfect platform to share experience, f
This book provides an overview of the latest research and development of new technologies for cognitive radio, mobile communications, and wireless networks. The contributors discuss the research and requirement analysis and initial standardization work towards 5G cellular systems and the capacity problems it presents. They show how cognitive radio, with the capability to flexibly adapt its parameters, has been proposed as the enabling technology for unlicensed secondary users to dynamically access the licensed spectrum owned by legacy primary users on a negotiated or an opportunistic basis. They go on to show how cognitive radio is now perceived in a much broader paradigm that will contribute to solve the resource allocation problem that 5G requirements raise. The chapters represent hand-selected expanded papers from EAI sponsored and hosted conferences such as the 12th EAI International Conference on Mobile and Ubiquitous Systems, the 11th EAI International Conference on Heterogeneous Networking for Quality, Reliability, Security and Robustness, the 10th International Conference on Cognitive Radio Oriented Wireless Networks, the 8th International Conference on Mobile Multimedia Communications, and the EAI International Conference on Software Defined Wireless Networks and Cognitive Technologies for IoT.
This book is a compilation of research work in the interdisciplinary areas of electronics, communication, and computing. This book is specifically targeted at students, research scholars and academicians. The book covers the different approaches and techniques for specific applications, such as particle-swarm optimization, Otsu’s function and harmony search optimization algorithm, triple gate silicon on insulator (SOI)MOSFET, micro-Raman and Fourier Transform Infrared Spectroscopy (FTIR) analysis, high-k dielectric gate oxide, spectrum sensing in cognitive radio, microstrip antenna, Ground-penetrating radar (GPR) with conducting surfaces, and digital image forgery detection. The contents of the book will be useful to academic and professional researchers alike.