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An important roadmap for fundraising in today's multiculturalcommunities Raising money in today's diverse communities is a growing challengefor fundraisers and philanthropists, requiring thoughtfulstrategies, successful collaborations, and a respectfulunderstanding of people's differences. In this groundbreaking new book, the author examines today's fourmajor ethnic groups-African American, Asian American,Hispanic/Latino, and Native American-in terms of their diversehistories, traditions, and motivations, and then applies thisinformation to the proven components of successful fundraising. Theresult is a timely and important look at how fundraisers can use anunderstanding of ethnic differences to create a vibrant andbalanced nonprofit center through both individual and collectiveefforts. In clear, easy-to-understand language, Cultivating Diversity inFundraising answers the following critical questions: * Who are diverse donors? * What are their charitable traditions and interests? * What fundraising methods will be successful in diversecommunities? * What can fundraisers do to include more diversity in fundraisingefforts? Designed as a guide to fundraising as well as a strategic updatefor existing fundraisers, this book should be required reading foranyone working in today's nonprofit sector.
Examining the distinctions of diversity from within the fundraising profession or exploring strategies to enhance diversity in the nonprofit sector, this volume participates in the ongoing discussion on the opportunities and obligations for fundraising practitioners to incorporate culture and tradition in their practice. Chapters examine prospect research, cultivation, and solicitation practice; communication strategies in the workplace; the importance of diversity in philanthropic boards; inclusiveness in the mission and work of nonprofit organizations; and the evolution of current gay and lesbian issues as well as the cultural sensitizing that needs to occur in order to develop successful donor relationships. Acknowledging the challenge for increased quantifiable data on diversity and promoting continued dialogue, this book is a valuable addition to the literature in the fundraising field. This is the 34th issue of the Jossey-Bass series New Directions for Philanthropic Fundraising.
Ethical Fundraising: A Guide for Nonprofit Boards and Fundraisers is a practical, helpful, and ultimately inspiring resource for nonprofits large and small, young and mature, local and international. The insightful guidance and case studies found within these pages will help you understand how to address specific ethical issues within your nonprofit and leave plenty of food for thought and discussion.
Bringing diverse cultural traditions into philanthropic fundraising can be rewarding for all parties involved. Accomplishing that daunting task successfully is the theme of this issue. Opening a constructive dialogue between theory and practice in philanthropic fundraising in diverse cultural and giving environments, editor Robert E. Fogal, executive director of St. Mary's Duluth Clinic Foundation, is joined by contributing authors from the 2002 Think Tank on Fundraising at St. Mary's College, Notre Dame Indiana. Exploring the topic from a variety of perspectives, editor and authors seek a set of normative recommendations and findings that will promote a stronger philanthropic community and extend professional, academic, and public conversations about philanthropic issues. Chapters examine trends in giving in African American, Asian American, Latino, and Native American communities. Pier C. Rogers presents the results of structured interviews with Africa American philanthropic professional managers, volunteer leaders, and fundraisers for nonprofits and provides insight into values, attitudes, and practices in this community. Janice Gow Petty addresses the theme of remittances in nonmajority immigrant families and explores ways that the majority culture can understand and engage this tradition to create new models of giving that successfully blend various and distinct methods of giving and sharing. Mike Cortes examines common assumptions about the "Hispanic" community and illustrates the more specific geographical identities in that diverse Latino community that supersedes the term. Similarly Kay C. Peck reminds fundraising professionals that there is no single American Indian culture and stresses the importance of recognizing the history of cultural destruction as a prerequisite to understanding philanthropic traditions within the American Indian community. Effects of race and gender on giving and volunteering are explored. Presenting the results of a survey of 885 Indiana households, a research team at the School of Public and Environmental Affairs, Indiana University - Purdue University Indianapolis examines these effects and tracks them across different survey methodologies used in eight past studies. Findings from this study bring to light significant, and surprising, trends in giving and volunteering behaviors by race and gender. Philanthropic fundraisers must also recognize emerging cultures. Working at the Community Foundation Silicon Valley, Barbara Larson explores the "new philanthropy" in the dot-com world, and reveals the breakdown of donor market categories in the face of the variety of options and vehicles for giving in this volatile, constantly changing donor community. Unexpected trends emerging in the wake of the Bush administrations' initiatives to foster faith-based engagement in social welfare through government funding must be recognized as well. Director of Development for Catholic Near East Welfare Association Margaret Guellich examines some of the potential risks to mission integrity, stewardship, and donor erosion. Thomas H. Jeavons, visiting fellow at the Yale University Program on Nonprofit Organizations at Yale Divinity School, cautions against perceive faith-based organizations as monolith social entities and demonstrates that the impact of the proposed government program is likely to be small. What does the fundraising professional need to face these and other emerging challenges? Roger C. Hedgepeth, principal consultant for CWC/Hedgepeth Group, asserts that fundraising and fundraising professionals are not prepared to deal with the cultural and social changes they face. Instead, they need to become boundary spanners characterized by uncommon professional skills that are supported by keen self-awareness and multicultural literacy. This volume is a crucial tool for philanthropic fundraisers committed to achieving that goal.
Strategies and concepts for mission-based fundraising From the world’s first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques. Topics include donor motivations and behaviors, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, application exercises, and research-based recommendations. This 5th edition of Achieving Excellence in Fundraising is reimagined to meet the needs of today’s fundraisers, their nonprofit employers, and the causes they serve, while maintaining key concepts that stand the test of time. Compelling and timely topics new to this edition include donor-advised funds, crowdfunding, raising money in challenging times, fundraising for social advocacy, and more. The needs of fundraising educators are also a central consideration in the book's organization and contents. Discover why Achieving Excellence in Fundraising is the leading textbook and reference in the field! Learn the key principles and techniques of philanthropic fundraising, from the experts at the Indiana University Lilly Family School of Philanthropy Consider today's most pressing issues in fundraising—using research and data to inform practice, engaging a diversity of donors, expressing gratitude effectively, and much more Utilize research-based fundraising strategies to enhance the success of your organization’s efforts and to achieve your professional goals Chapters are written by faculty, alumni, and associates of the prestigious Lilly Family School of Philanthropy. The newest edition of this trusted work is an essential source of information for anyone in the fundraising space.
Winner of the 2014 CASE Warwick Award for Outstanding Research on Alumni Relations and Institutional Advancement Changing demographics are having a substantial impact on college and university student populations. In order to continue garnering funds and supporting their higher education institutions, development offices and individual fundraisers need to learn more about alumni of color. To help move fundraising staff away from a "one size fits all" approach, Engaging Diverse College Alumni provides a comprehensive overview of philanthropy in diverse cultures. Unlike other works on fundraising within communities of color, this book focuses specifically on college and university alumni and offers concrete suggestions for engaging these populations, including best practices as well as approaches to avoid. This practical guide includes: A Comprehensive Overview of Diverse Cultures—use of secondary sources, interviews, and quantitative data to explore the history, motivations, and trends of Latino, African American, Native American, and Asian American and Pacific Islander communities. Practical Recommendations—data-based recommendations and examples integrated throughout the chapters, including "Strategies at a Glance" for quick reference. Best Practices and Innovative Approaches—interviews with advancement staff and alumni of color, an entire chapter outlining successful innovative fundraising programs, and a chapter on common pitfalls to avoid. Both newcomers and seasoned fundraising professionals will find this book to be a compelling and in-depth guide to engaging diverse college alumni.
"A "one size fits all" strategy is not effective when it comes to philanthropy and fundraising in today's diversified environment. This book enables nonprofit leaders, board members, staff, and volunteers of nonprofit organizations to better reach diverse populations and incorporate perspectives that increase success by surveying the cultural context for philanthropic action. Brings together a breadth of information on the cultural effects on philanthropy and fundraising in an approachable, practical, and readable manner--all in a single-volume resource. Provides invaluable information for anyone seeking to be culturally proficient in his or her practice, such as leaders of nongovernmental or nonprofit organizations, board members who grasp the diversity of their client groups' relationship to the organizations, and fundraising professionals. Includes vignettes provided by experts and professionals from several countries that diversify the perspectives presented. Supplies sidebars in each chapter that contain more personal opinions on philanthropy and fundraising that lend a real-life dimension to the book"--
In this timely textbook, authors Drezner and Huehls take the interdisciplinary, complex nature of the study of philanthropy and fundraising and apply it to the field of higher education. Covering issues of increasing importance to institutions—including donor cultivation, growth of fundraising at community colleges and minority institutions, engagement of young alumni, volunteerism, and the competing roles of stakeholders—this book helps readers apply theory to the practice of advancement in post-secondary education. Special Features: Coverage of historical and theoretical underpinnings and insights from related literature and research. Discussion of new donor populations including women, communities of color, the LGBTQ population, students, and young alumni. On-the-ground case studies bring theories into focus by creating a bridge to experience and action. Practical implications for the design of fundraising campaigns and strategies. Guiding questions that encourage students to think beyond the current literature and practice. This textbook bridges research, theory, and practice to help higher education administrators and institutions effectively negotiate the fundraising terrain and advance their institution.
A popular fundraising blueprint for small- to mid-sized nonprofit organizations In the newly revised Eighth Edition of Fundraising for Social Change, two nonprofit leadership veterans deliver a hands-on, how-to guide to establishing and expanding a diverse base of donors. The authors maintain a focus on groups working toward racial, economic, and climate justice, providing trustworthy and relevant information that can be easily understood. The book includes a free Instructor's Manual, as well as access to supplementary online content with additional resources. Readers will also find: "Spotlight" sections highlighting the reflections and wisdom of a varied group of fundraisers Insightful explorations about managing fundraising, including establishing a fundraising infrastructure, hiring a development director, and using consultants and coaches Discussions of budgeting and planning, as well as how to handle significant financial trouble An indispensable resource for nonprofit board members, managers, founders, and employees, Fundraising for Social Change is a must-read roadmap to raising money. It belongs on the bookshelves of leaders, activists and organizers seeking to advance racial, economic, environmental or social justice.
An entertaining, informative, and eminently useful guide that draws on psychology, data, and real-world experience to explain what really drives successful fundraising. In The Forgotten Foundations of Fundraising, Jeremy Beer and Jeff Cain, cofounders of American Philanthropic, a leading consulting firm for nonprofit organizations, offer practical lessons and unconventional wisdom for both nonprofit leaders and novices in the art and science of raising money. Drawing upon a wealth of experience, deploying an army of anecdotes, and using eye-opening American Philanthropic survey data, the authors provide a brisk, irreverent, and supremely useful introduction to fundraising for charities and nonprofits. The book explains the hows and whys of a variety of fundraising techniques, from direct mail to planned giving programs. It explores the benefits and pitfalls of prospect research, the keys to donor retention, and the essential elements of a healthy nonprofit culture. It gives insightful advice on making personal meetings count, soliciting foundations, and training young fundraisers. And it does so with sprightly prose and sharp observations. You'll never read another fundraising book quite like this one. Expertly deflating the pretensions of those who would make fundraising a bureaucratic and esoteric profession, Beer and Cain elucidate the practical knowledge and relationship skills that still matter more than anything else. They make an impassioned plea for the importance of civil society to American democracy and build a compelling case for fundraising as an honorable component of a healthy civic culture. Philanthropy is not about bottom lines and return on investment—successful fundraisers provide a platform for donors to affirm their ideals, values, and morals. Fundraising is serious, but learning about it needn’t be a chore. The Forgotten Foundations of Fundraising is at once eminently practical and absolutely delightful.