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Master the art of crowdfunding to launch your product on Indiegogo and Kickstarter. Whether you're just starting out or already have a booming business, this is the exact playbook the most innovative companies are using to launch successful products today. What if you could build a community that eagerly counted down the days until they could buy your product? What if you could develop such powerful positioning in your market that you rose above your competition? And what if you could actually feel confident your product was going to be successful before you pressed the launch button? CROWDFUNDED is not just another "how-to" book on launching products. There is no fluff here. No feel good stories without substance. No claims without data. This is a no BS blueprint for launching a successful crowdfunding campaign. Mark Pecota, CEO and co-founder of the most successful crowdfunding agency LaunchBoom, reveals the system his team has developed since 2015 - a system that has raised over $50 million on Indiegogo and Kickstarter. Stop waiting for the right opportunity to launch your crowdfunding campaign. This is it and this book will show you how. REVIEWS FROM INDUSTRY EXPERTS "Mark Pecota has been in the crowdfunding space since 2015 and it really shows. The sheer amount of million dollar campaigns that LaunchBoom has been a part of is staggering. Mark's data driven approach for pre-launch and launch are second to none. If you want to crowdfund an innovative product, you want to have him on your team." - Mark Regal, Director of Hardware and Technology @ Indiegogo "The Internet is riddled with one-off information on how select campaigns succeed, but this book goes over the exact framework LaunchBoom has used to successfully launch hundreds of campaigns." - Scott Adamson, Co-Founder @ Kickbooster "Listen to LaunchBoom. Whether you're a first-timer or a seasoned creator, this book will teach you something new about how crowdfunding works complimented by proven strategies to reach success." - Jason Furie, Content and Community @ BackerKit
The easy way to get started in crowdfund investing Crowdfund investing (CFI) is going to be the next big thing on Wall Street. U.S. investment banks, brokerage houses, and law firms are gearing up for the creation and regulation of new financial products that will be available to the general public starting in early 2013. The introduction of these products will revolutionize the financing of small businesses and startups for these key reasons: Entrepreneurs and small business owners, who have had difficulty obtaining capital through traditional means (such as bank loans and angel investors) in recent years, will have access to investors around the world through social media. For the first time, investors (so-called unqualified investors) will be able to purchase an equity stake in a business or new investment vehicle. The Securities and Exchange Commission (SEC) is overseeing the creation of online portals that will allow entrepreneurs and small investors to connect. When these portals go live in 2013, Crowdfund Investing For Dummies will be on the front line to educate business owners, other entrepreneurs, and investors alike. Crowdfund Investing For Dummies will walk entrepreneurs and investors, like yourself, through this new investing experience, beginning with explaining how and why CFI developed and what the 2012 JOBS says about CFI. Entrepreneurs will find out how much funding they can realistically raise through CFI; how to plan and launch a CFI campaign; how to manage the crowd after a campaign is successful; and how to work within the SEC’s regulations at every stage. Investors will discover: the benefits and risks of CFI ;how much they can invest; how a CFI investment may fit into a broader investment portfolio; how to provide value to the business or project being funded; and how to bow out of an investment when the time is right. Crowdfund Investing For Dummies is an indispensable resource for long time investors and novice investors alike.
More Than Money Jamey Stegmaier knows crowdfunding. He's a veteran of seven successful Kickstarter campaigns (and counting) that have raised over $3.2 million, and he's the proprietor of the widely read Kickstarter Lessons blog. In this book he offers a comprehensive guide to crowdfunding, demonstrating that it can be a powerful way for entrepreneurs to grow their businesses by building community and putting their customers first. This book includes over forty stories of inspiring successes and sobering disasters. Stegmaier uses these examples to demonstrate how to (and how not to) prepare for a campaign, grow a fan base, structure a pitch, find new backers, and execute many other crucially important “nuts and bolts” elements of a successful crowdfunding project. But Stegmaier emphasizes that the benefits of crowdfunding are much more about the “crowd” than the “funding.” He shows that if you treat your backers as people, not pocketbooks—communicate regularly and transparently with them, ask their opinions, attend to their needs—they'll become advocates as well as funders, exponentially increasing your project's chances of succeeding.
IPSs are expensive, and venture capital nearly impossible to attract. Crowdfunding is changing the game for private companies. Are you taking full advantage? Think Kickstarter® is just for artists and people who don’t really want to work for their success? Think again! In 2012 President Obama signed the JOBS act (Jumpstart Our Business Startups), empowering privately owned companies to raise capital from investors without going through the rigorous IPO and private placement processes. Your private company can now crowdfund your way to success! Now that the SEC has handed down the last regulations, the floodgates will open and companies will be free to compete for funding. Thankfully for you, small business and legal expert Cliff Ennico has followed the equity crowdfunding story since its inception and has translated the regulations into a clear set of dos and don’ts for entrepreneurs and small business others looking to get in early. In The Crowdfunding Handbook, burgeoning crowdfunders can learn how to: Decipher whether crowdfunding is their best bet Choose between funding platforms Pitch a project to the public Reach the most promising investors Figure out disclosure documents and report requirements The Crowdfunding Handbook reveals the tips and tools to helo you raise money for your small business or startup with equity funding portals.
Want to know how to crowdfund projects that make hundreds of thousands of dollars? This is how. HOW THE HELL DO YOU CROWDFUND $100,000? HERE’S THE ULTIMATE HANDBOOK In this bold, irreverent, hilarious how-to guide, bestselling Kickstarter campaign manager Derek Miller takes his millions of dollars of Super Crowdfunding experience and delivers everything you need to know about being a modern entrepreneur in today’s global marketplace. In other words, this is not a cheesecake cookbook. Embrace community and learn how to maximize your MESSAGE, MECHANICS, and MARKETING so you can successfully: Get people to give a damn about you and your crazy idea so you can stand out from the noise. Avoid the mistakes the rest of us made. Discover your creative freedom and make that sweet, sweet cash. Accompanied by laugh-out-loud illustrations by cartoonist Joy Ho, enjoy an exhaustive look into what it takes to manage and execute a successful six-figure crowdfunding campaign with over $30 million worth of collective advice and pro-tips from the world class asskickers who brought you: Dude Bro Party Massacre 3 ($241,071) Augie and the Green Knight ($384,410) OrganATTACK! ($526,274) The Cyanide & Happiness Show ($770,309) Bunch of Balloons ($929,160) Superbook ($2,952,508) Joking Hazard ($3,246,588) G-RO ($3,307,773) Pillars of Eternity ($3,986,929) Bones I-IV ($12,380,214) DEREK MILLER is a crowdfunding consultant who helps craft rewards-based strategies for early-stage startup companies focused on raising capital without sacrificing equity. Since 2013, Derek has raised over $4.7 million through three Cyanide & Happiness Kickstarter campaigns, each of which launched a new, self-sustaining company. He’s been featured in Variety, PBS Rewire, USA Today’s Moonlighting, and has appeared on Crowdfunding Demystified, Crowdfunding Uncut, and Side Hustle School. Currently, Derek serves as the Business Manager at Explosm while mentoring students at the University of Texas at Dallas
Real Estate Crowdfunding: An Insider’s Guide to Investing Online introduces the reader to basic real estate investment concepts and then takes a deep dive into how to invest passively yet wisely in real estate syndications. This book will teach the reader how to: • invest in crowdfunded real estate syndicates • understand key financial concepts used in the industry • diversify their investment portfolios • read between the lines of investment contracts • maximize profit while minimizing losses This book is a guide to the foundational financial concepts upon which all real estate projects are based and explains the language of real estate from an insider’s perspective. It provides a road map of what to watch for and how to win at the game of passive real estate investing.
Crowdfunding is already transforming the way many entrepreneurs and enterprises around the globe think about community engagement and fundraising for various causes. This book puts forth the belief that policymakers, public servants and various governments, municipalities and regions can significantly benefit from crowdfunding through employing crowd-related mechanisms within their frameworks and using their crowd as an asset — a crowdasset. Using real-world examples, this book explores the opportunities presented by crowdfunding and crowdfunded innovation, and how major policymakers are already using crowdfunding and crowd mechanisms to accelerate innovation, engagement and community transformation. A guide for those involved in crowdfunding, CrowdAsset brings readers through the journey of maximising crowd impact.
Crowdfunding: Fundamental Cases, Facts, and Insights presents fundamental knowledge about a maturing economic field. Assembling and arranging datasets, case analyses, and other foundational materials on subjects associated with crowdfunding, it systematically, comprehensively, and authoritatively provides access to a consistent body of crowdfunding research. With the crowdfunding industry now consolidated, this core reference can serve as the basis for research projects and applied work. Acclaim for Crowdfunding "This book provides insightful cases and statistics from around the world on how rewards and equity crowdfunding markets work. It also includes useful information on marketplace lending. It is a great resource for entrepreneurs and investors, as well as for policymakers, academics, and students." - Craig Asano, Founder and CEO, National Crowdfunding and Fintech Association "Crowdfunding offers detailed analyses of rewards and equity crowdfunding markets using statistical methods and case studies. I recommend it for academics, practitioners, and policymakers who seek a rigorous look at crowdfunding markets around the world." - Jay Ritter, Joseph B. Cordell Eminent Scholar Chair, Warrington College of Business, University of Florida
‘These stories make the wall between worlds thrillingly thin. Their enchantment calls to us ever from the other side of the door’ Michael Sheen, from the foreword If you think you’ve heard all the fairy tales out there, think again. Inside this book you will find eleven epic Welsh tales from long ago, but not so far away, that are bound to enchant you. The Mab is a collection full to the brim with brand new versions of really, really old stories from the Mabinogi – maybe the oldest written-down stories in the history of Britain. But as well as being really, really old, the stories in The Mab are strange and funny and thrilling. Alive with mystery and magic, they speak of a time when the gates between the Real World and the Otherworld were occasionally left open. And sometimes, just sometimes, it was possible to step through. The stories in this illustrated edition have been reimagined by an extraordinary team of writers, and each appears alongside a Welsh-language translation.
"This is the first book of its kind to systematically integrate crowdfunding in the entrepreneurial finance research field and extends the current debate to show how crowdfunding can be leveraged as strategic tool to grow new ventures. Utilising original empirical evidence of companies that have raised funds via crowdfunding, it discusses the value-added services that the crowd provides to entrepreneurs, as well as how and under which conditions crowdfunding helps company development by facilitating subsequent access to critical financial and non-financial resources from external stakeholders. The first part introduces the most popular models and tactics for a successful crowdfunding campaign and illustrates the characteristics of the crowdfunding phenomenon and its evolution across the world during the last decade. The second part of the book, demonstrating how crowdfunding can be a starting point to seed financing, illustrates and discusses how entrepreneurs can use crowdfunding as a strategic tool for accessing subsequent resources from external stakeholders - showing the benefits, beyond capital, that entrepreneurs can gain from the crowd, as well as potential risks. Crowdfunding for Entrepreneurs is particularly useful for academics, advanced undergraduate and postgraduate students in entrepreneurship and innovation, entrepreneurial finance, strategic management, as well as professionals interested in how crowdfunding can be utilised as a strategic tool to create competitive advantage"--