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Political advertising plays a key role in modern electioneering and has formed part of political campaigns since the earliest federal elections were held in the United States. As modes of mass communication have evolved, so have the venues for campaign advertising—from newspapers to radio and television, and today, the Internet. Not only have the outlets for political advertising expanded over the past twenty years, so have the number of groups using it to convey information and advance their points of view. Because political advertising has become such a pervasive medium for candidates, political parties, and special interest groups, understanding its role in election campaigns becomes all the more important. Crowded Airwaves gathers some of the most significant new work in American political advertising and communication. The contributors provide an objective and balanced analysis of political advertising: its causes, its growth, and its consequences on elections in the United States. The chapters in this volume tackle three of the most interesting and most complicated issues in political advertising today: the characterization of ads and the need to measure their impact; the agenda-setting and priming effects of ads; and the role and implications of issue advertising for the electorate. The contributors focus in particular on the effects and consequences of negative advertising. Crowded Airwaves will appeal to readers who are interested in political campaigns and communication. It will be of special importance to those concerned with the tone and content of electoral campaigns and political discourse.
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
In the wake of the Enron and World Com debacle, campaign finance reform has once again ascended to the top of the congressional agenda. Outside money--party soft money as well as special interest dollars--continues to influence election results and affect public policy even as its sources remain obscure. In The Other Campaign, David B. Magleby and his contributors follow the money trail to show a different side of electoral politics--beyond the bandboxes and stump speeches and into the inner workings of sophisticated campaign communications and noncandidate campaigning. Focusing on 9 highly competitive races in both the House and Senate, this book shows the positive and negative effects of outside money and enlightens the debate over campaign finance reform with its extensive and original data analysis. Visit our website for sample chapters!
For Better or Worse? offers a fresh look at how professional campaign consultants have both positive and negative effects on democracy in the United States. Questioning much of the prevailing conventional wisdom, David A. Dulio employs a unique set of data that empirically examines consultants' own attitudes and beliefs to evaluate where they stand in modern democratic elections. Furthermore, he explores their relationships with candidates, voters, political parties, and the media, revealing that political consultants play an integral role in U.S. elections.
Step into the captivating context of wireless technology with “Decoding Wireless Communications: Bridging Technology and Everyday Life.” Even if you are new to telecommunication engineering, this book makes the journey accessible and engaging. Through relatable analogies and insightful explanations, complex concepts become clear and relatable. Picture wireless networks as bustling cafes, and diversity techniques as the harmonious interplay of musicians in a band. Each chapter unfolds seamlessly, from combating interference with equalizers to navigating the multitasking marvels of Multiple-Input Multiple-Output Orthogonal Frequency Division Multiplexing (MIMO-OFDM). Explore the boundaries of wireless capacity and glimpse the future of 5G, Artificial Intelligence (AI), and the Internet of Things (IoT). Whether you are a curious beginner or a seasoned professional, this book promises an enlightening journey. With its blend of practical insights and thought-provoking reflections, “Decoding Wireless Communications” is your indispensable guide to thriving in our interconnected world. Prepare to be inspired and equipped with the knowledge to decode the intricacies of wireless technology. Grab your copy now and set forth on a journey of discovery that seamlessly intertwines technology with the fabric of everyday life.