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Craftspeople and hobbyists will welcome this new edition of a popular book. Comprehensive and indispensable, Crafts and Crafts Shows gives advice on everything needed to succeed in the craft-show marketplace. Easy-to-follow instructions make it a snap to select the best shows to attend, create an appealing booth, and offer good customer service. Each chapter in the top-selling guidebook has been completely updated to reflect recent changes in the craft world and the book includes new information on branding, creating products that can compete in today’s marketplace, selling on the Internet, and taking promotional photos, as well as creating new marketing strategies for pricing and moving merchandise.• Easy to read, full of practical wisdom and entertaining stories • Up-to-the-minute information on internet marketing and branding • Proven advice—14,000 copies of the first edition sold! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Since 1973, Storey's Country Wisdom Bulletins have offered practical, hands-on instructions designed to help readers master dozens of country living skills quickly and easily. There are now more than 170 titles in this series, and their remarkable popularity reflects the common desire of country and city dwellers alike to cultivate personal independence in everyday life.
Provides information about merchandising, selling and advertising handicrafts at craft fairs and shows.
"Using the workspaces, shops, salons, and 'through-the-keyhole' profiles of some of the world's most successful crafters, readers will learn the best ways to merchandise and sell their items online, at craft fairs, markets, pop-up events, exhibitions, and in shops. Plus, you'll learn how to build a personality-driven brand, create a ... blog or website, improve your photography skills, and analyze your results to help move your business forward into the future"--
Craft Fair guides students as they conceive and set up their own craft fair for their friends and community. The considerate text includes easy-to-follow lists and will hold the readers' interest, allowing for successful mastery and comprehension. Written with a high interest level to appeal to a more mature audience, these books maintain a lower level of complexity with clear visuals to help struggling readers along. A table of contents, glossary with simplified pronunciations, and index all enhance achievement and comprehension.
There seems to be no dearth of suggestions for making money at home, as the growing number of books devoted to the topic proves. But how many of these ideas are practical and creative at the same time? The experienced team of Sanders and Bullen not only describes more than 100 of the more unusual business vocations, but also interviews quite a few practitioners and lists specific resources to consult. Each entry includes a lengthy explanation of the job, and its duties and responsibilities, along with a top tip (e.g., for aspiring dog or cat breeders, it's suggested as an adjunct to other pet-related businesses, not as a solo venture), getting started, and the going rate. Sure to provoke chuckles are some of the recommendations, albeit all bona fide, such as a garden goosewear designer (yes, for concrete birds) and a beekeeper (no stings in this thought). Good information, well presented.
From writing a business plan and financing an idea to choosing the most cost-efficient production method and best-suited sales approach, Creating a Successful Crafts Business provides a sound blueprint for turning a beloved hobby into a lucrative career. Written by two experienced craftspeople who have been through the trials, tribulations, and triumphs of running a crafts business, readers will learn, step by step, how to negotiate with bankers, choose the ideal retail location, promote the business on-line, expand into lucrative new markets, and much more. Filled with the infectious spirit of people who have “been there,” this down-to-earth book will bring fledging craft businesses to new levels of profits and success.