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Today, we live in a world of 'abbreviated information'. We don't send long emails, we opt for brief text messages or 'Tweets' via Twitter. Unlike previous generations, we have become a 'short attention' society, unable to read detailed information for a substantial period of time before becoming distracted by events that require our immediate attention. As we grow accustomed to short, quick messaging methodologies, our ability to read lengthy and detailed information such as white papers will decline. To address this growing trend, white paper information must change from an 'all-text' medium to one that includes new elements that appeal to today's time and attention-challenged business reader. This book will help white paper marketers recognize this growing trend, and incorporate a host of new white paper elements that engage the 'short attention' reader. In doing so, marketers can have a greater impact with their white papers enabling greater business marketing effectiveness.
A fast and easy way to write winning white papers! Whether you’re a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world’s leading experts in the field. The fact-based documents known as white papers have been called the “king of content.” No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare. Where white papers were once used only by technology firms, they are becoming “must-have” items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning. But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who’s done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier. White Papers For Dummies will help you to: Quickly determine if your B2B firm could benefit from a white paper Master the three phases of every white paper project: planning, production, and promotion Understand when and how to use the three main types of white paper Decide which elements to include and which to leave out Learn the best practices of seasoned white paper researchers and writers Choose from 40 different promotional tactics to get the word out Avoid common mistakes that many beginners make
Information about the history of paper and its uses accompanies instructions for making different types of papers and objects such as flowers, trays, lanterns, and more from paper.
Hundreds of budget-friendly projects include edible homemade goodies, holiday decorations, toys, musical instruments, and gifts made from wood, metal, glass, leather, clay, and found objects.
Provides useful tips for finding and using vintage papers to create gifts and decorative accessories.
Express your care and creativity with cards for friends and loved ones designed to celebrate the seasons, holidays,special occasions, tender sentiments, and more. With the ideas organized into easy-to-find sections, you'll find just the inspiration you need to create a card that will be a cherished gift in and of itself. Projects from the pages of Paper Crafts and Stamp It! magazines include greeting cards of all shapes and sizes, gift bags, tags, stationery and an organizer box, memorabilia boxes, mini albums, a calendar-even board games.Features:* One of the three newest editions in the Treasury of Favorites series* 288 pages filled with a variety of paper crafts to make for loved ones of all ages, for holidays and special occasions throughout the year* Popular designs from Paper Crafts and Stamp It! magazines include cards, tags, stationery, mini albums, and more
Here is a complete guide to making your own dye from a wide variety of plants — acorn to zinnia. Covers dyeing procedures, mordants, preparing fibers, every step. List of suppliers. Bibliography.
Help students in grades PK–K make connections and reinforce learning while keeping the classroom manageable using Giant Book of Preschool Activities. This 304-page book provides practice for the skills and functions needed for early childhood development. With more than 26 themes and 500 activities, this book makes it practically impossible to run out of ideas for teaching social, motor, memory, and auditory skills. The book includes ideas for movement, rhyming, circles, counting, games, and centers and comes with reproducibles, literature selections, Web site suggestions, and an index of activities by skill. This book supports NAEYC standards and aligns with state, national, and Canadian provincial standards.
Creative Themes for Every Day is the perfect compilation of self-directed, hands-on educational resources that reinforce all aspects of classroom learning. Aligning to NAEYC program standards, this book focuses on movement, art, cognitive skills, and dramatic play that will help build a strong foundation for kindergarten and beyond. Its 160 pages include hundreds of hands-on activities and themed learning experiences for school and home.