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Learn the secrets that HTML email pros use to create effective emails that work well in every single email client! Emails are part of almost every web project, from password reset to order confirmations to marketing emails. Yet coding HTML emails is dreaded among even the most experienced web developers as they can be tricky, given the multiple quirks of different email clients. This short book explains modern HTML email best practices, from how to deal with multiple email clients, to adding interactivity (yes you can do that!), to accessibility, and more. We'll finish with a complete case study: a redesign of SitePoint's very own email newsletter. Stop worrying about HTML email and learn to love the craft!
Learn the secrets that HTML email pros use to create effective emails that work well in every single email client! Emails are part of almost every web project, from password reset to order confirmations to marketing emails. Yet coding HTML emails is dreaded among even the most experienced web developers as they can be tricky, given the multiple quirks of different email clients. This short book explains modern HTML email best practices, from how to deal with multiple email clients, to adding interactivity (yes you can do that!), to accessibility, and more. We'll finish with a complete case study: a redesign of SitePoint's very own email newsletter. Stop worrying about HTML email and learn to love the craft!
Despite its professed death, email remains one of the most valuable marketing channels. It is also one of the most challenging digital mediums. Between permissions, unsubscribes, email design, and buggy email clients, there are seemingly endless hurdles between the modern marketer and a successful campaign. Modern HTML Email is an introduction to the world of email marketing and design which teaches you how to overcome these hurdles and make your email campaigns better. It dives into the theory behind email marketing, guides you through designing and coding a responsive email template, and shows you how to use testing and tracking tools to improve your future campaigns. This revised and extended second edition includes additional information on permissions and legal considerations, more commentary on how to be successful in email marketing, entirely revised code examples, and even more resources for improving your skills."
Despite using them every day, most software engineers know little about how programming languages are designed and implemented. For many, their only experience with that corner of computer science was a terrifying "compilers" class that they suffered through in undergrad and tried to blot from their memory as soon as they had scribbled their last NFA to DFA conversion on the final exam. That fearsome reputation belies a field that is rich with useful techniques and not so difficult as some of its practitioners might have you believe. A better understanding of how programming languages are built will make you a stronger software engineer and teach you concepts and data structures you'll use the rest of your coding days. You might even have fun. This book teaches you everything you need to know to implement a full-featured, efficient scripting language. You'll learn both high-level concepts around parsing and semantics and gritty details like bytecode representation and garbage collection. Your brain will light up with new ideas, and your hands will get dirty and calloused. Starting from main(), you will build a language that features rich syntax, dynamic typing, garbage collection, lexical scope, first-class functions, closures, classes, and inheritance. All packed into a few thousand lines of clean, fast code that you thoroughly understand because you wrote each one yourself.
Get ready to see Rails as you've never seen it before. Learn how to extend the framework, change its behavior, and replace whole components to bend it to your will. Eight different test-driven tutorials will help you understand Rails' inner workings and prepare you to tackle complicated projects with solutions that are well-tested, modular, and easy to maintain. This second edition of the bestselling Crafting Rails Applications has been updated to Rails 4 and discusses new topics such as streaming, mountable engines, and thread safety. Rails is one of the most extensible frameworks out there. This pioneering book deep-dives into the Rails plugin APIs and shows you, the intermediate Rails developer, how to use them to write better web applications and make your day-to-day work with Rails more productive. Rails Core developer Jose Valim guides you through eight different tutorials, each using test-driven development to build a new Rails plugin or application that solves common problems with these APIs. You'll learn how the Rails rendering stack works and customize it to read templates from the database while you discover how to mimic Active Record behavior, such as validations, in any other object. You'll find out how Rails integrates with Rack, the different ways to stream data from your web application, and how to mix Rails engines and Sinatra applications into your Rails apps, so you can choose the most appropriate tool for the job. In addition, you'll improve your productivity by customizing generators and responders. This book will help you understand Rails' inner workings, including generators, template handlers, internationalization, routing, and responders. With the knowledge you'll gain, you'll create well-tested, modular, and robust solutions for your next project.
Modern web development is so much more than just HTML and CSS with a little JavaScript mixed in. People want faster, more usable interfaces that work on multiple devices, and you need the latest tools and techniques to make that happen. This book gives you over 40 concise solutions to today's web development problems, and introduces new solutions that will expand your skill set---proven, practical advice from authors who use these tools and techniques every day. In this completely updated edition, you'll find innovative new techniques and workflows, as well as reworked solutions that take advantage of new developments. Web development is constantly changing, and you need to stay on top of your game. Discover a wide spectrum of web development techniques, from how to improve the way you present content, to solutions for data analysis, testing, and deployment. In this edition we introduce new tools, add new recipes, and modernize old ones. You'll use Vagrant to automate server setup, and you'll discover new ways to develop blogs and static sites. You'll learn how to use Grunt to script the deployment of your web project, and use Angular to build a single-page app. You'll learn how to make content stand out with simple cross-browser styles; create animations that work well everywhere without plugins; and create lightweight, responsive layouts. We'll show you how to use preprocessors like CoffeeScript and Sass; write tests for your code; use Git and Dropbox to collaborate; configure and secure the Apache web server; use virtualization to set up your own servers automatically; and much more. Whether you're new to front-end development, or you've got a few years of experience, you'll become a more versatile developer by finding out how---and why---to use these solutions in your next project. What You Need: Your favorite text editor, the most current version of Mozilla Firefox, Internet Explorer, Google Chrome or Safari, and a working knowledge of HTML and JavaScript. Familiarity with command-line interfaces is a plus.
The New York Times bestselling craft guide that inspired the hit new TV show, At Home With Amy Sedaris It's often been said that ugly people craft and attractive people have sex. In Simple Times, Amy Sedaris sets the record straight and delivers a book that will forever change the world of crafting. Demonstrating that crafting is one of life's more pleasurable and constructive leisure activities, Sedaris shows that anyone with a couple of hours to kill and access to pipe cleaners can join the elite society of crafters. You will discover how to make popular crafts such as Pompom Ringworms and Seashell Toilet Seat Covers, all while avoiding the most common crafting accidents (sawdust fires, feather asphyxia, pine cone lodged in throat). You will cook your own edible crafts, from a Crafty Candle Salad to Sugar Skulls, with many more recipes and craft ideas that will inspire you to create your very own hastily constructed obscure d'arts. Praise for Simple Times "Amy Sedaris is a kookier, kitschier version of Martha Stewart...Simple Times is an ideal gift for the crafter who has crafted everything." - Associated Press "A wildly cheeky guide." -- InStyle "For anyone who's ever collected hats crocheted together...or simply for fans of Amy Sedaris and her idiosyncratic sense of humor." -- New York Times Book Review
Stop searching for purpose. Build it. We're living through a crisis of purpose. Surveys indicate that people are feeling less connected to the meaning of their work, asking, "How do I find my purpose?" That's the wrong question. You don't find your purpose—you build it. The HBR Guide to Crafting Your Purpose debunks three common myths about purpose: that purpose is found, that you have only one, and that it stays the same over time. Packed with stories, tips, and activities, this book teaches you how to cultivate more meaning in your life and work and endow everything you do with purpose. You'll learn how to: Find the reason behind your work Identify what makes you feel happy and fulfilled Use job crafting to transform your role Build positive, fulfilling relationships Connect your work to service Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
"In Crafting Your Message: Tips and Tricks for Educators to Deliver Perfect Presentations, author Tammy Heflebower utilizes her extensive knowledge of presenting, accumulated over two decades, to create a book that provides all of the tools necessary to become a master of the art of presentation. The author conceives of effective presentation as a process, and has utilized her decades of experience in the construction of this process. As such, this book takes readers through that process and gives them an in-depth look at each step. Readers will begin by learning the most effective methods of planning and researching a presentation and finish with the post-presentation feedback process. Each step of the way, readers will learn powerful new techniques and strategies that will assist them in taking their presentation prowess to the next level. Through this book, readers will discover presenting as a skill and learn all of the tools necessary to become perfect presenters"--
Got fur balls? Are your favorite sweaters covered with cat hair? Do you love to make quirky and one-of-a-kind crafting projects? If so, then it’s time to throw away your lint roller and curl up with your kitty! Crafting with Cat Hair shows readers how to transform stray clumps of fur into soft and adorable handicrafts. From kitty tote bags and finger puppets to fluffy cat toys, picture frames, and more, these projects are cat-friendly, eco-friendly, and require no special equipment or training. You can make most of these projects in under an hour—with a little help, of course, from your feline friends!