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Craft practice has experienced a sharp rise in popularity since the late 2000s, partly through the ‘aura of the analogue’ and the desire for authentic, handmade products in an increasingly fast paced, digitalised world (Luckman, 2015) but also because of digital platforms such as Etsy and social media enabling ‘anyone’ to become a craft entrepreneur. This book brings together historical, policy and individual narratives to inform a broad understanding of craft entrepreneurship. Drawing on case studies from around the world, Craft Entrepreneurship considers questions of identity, community, and the digital in craft entrepreneurship. In doing so, it finds craft activities to be positioned between or across the arts, heritage, notions of a bohemian lifestyle and the challenges of micro-entrepreneurship. By engaging with the contradictions and fragility of sustaining a craft practice, the chapters in this book contribute to different perspectives for entrepreneurship studies. The contributions to this volume illustrate the craft entrepreneurs’ identity, motivation and sense of creative purpose through their craft, as these collide with the tensions brought about through entrepreneurship.
Popular eCommerce platforms like Etsy have attributed to a sharp increase in creative craft entrepreneurs, and craft entrepreneurship has strong links to the cultural and lifestyle field. This timely book looks at craft entrepreneurship and defines what qualifies as craft entrepreneurs and their products in a global context. The edited book begins with an overview of the craft sector and each chapter provides a holistic picture of what craft entrepreneurship entails. Different kinds of creative crafts are examined, providing a discussion of what entrepreneurship in creative crafts involves, how they differ from other types of products, and how craft makers may engage in entrepreneurial behaviour and marketing. The book helps readers understand the current state of development of the craft sector, its various challenges, and what the future holds for these businesses. Craft entrepreneurship is a new, emerging area of entrepreneurship study, and this book will interest scholars and those who are interested in craft making and wish to develop it into a small business.
Music is a universal language, and John Braheny speaks it eloquently as he helps prepare us for our big musical break--by teaching us the craft of songwriting and revealing secrets of the music business. Includes anecdotes, exercises, and examples from dozens of songwriters, such as Harry Chapin, Paul McCartney, and many others.
Covers all aspects of managing a craft business, including accounting, legal issues, and taxes.
Craft, Inc. is the hipster business primer for entrepreneurial crafters to turn what they do for fun into what they do for money. Pro crafter Meg Mateo Ilasco offers a step-by-step guide to everything from developing products and naming the company to writing a business plan, applying for licenses, and paying taxes. Chapters on sales, marketing, trade shows, and publicity round out the mix. Plus, in-depth interviews with such craft luminaries as Jonathan Adler, Lotta Jansdotter, Denyse Schmidt, and Jill Bliss provide inspiration and practical advice. Accessible, informative, and more than a little spunky, Craft, Inc. paves the way for today's creative minds to become tomorrow's trendsetters.
This action-oriented planner is packed with advice and worksheets that guide creative entrepreneurs in their hot pursuit of profit. From big picture goals (writing a mission statement, developing marketing campaigns, launching a new line) to immediate to-dos (getting a business license, pricing products, packing for trade shows), this essential guide brims with how-to tips from industry experts.
This edited book focuses on the organization and meaning of craft work in contemporary society. It considers the relationship between craft and place and how this enables the construction of a meaningful relationship with objects of production and consumption. The book explores the significance of raw materials, the relationship between the body, the crafted object and the mind, and the importance of skill, knowledge and learning in the making process. Through this, it raises important questions about the role of craft in facing future challenges by challenging the logic of globalized production and consumption. The Organization of Craft Work encompasses international analyses from the United States, France, Italy, Australia, Canada, the UK and Japan involving a diverse range of sectors, including brewing, food and wine production, clothing and shoe making, and perfumery. The book will be of interest to students and academic researchers in organization studies, marketing and consumer behaviour, business ethics, entrepreneurship, sociology of work, human resource management, cultural studies, geography, and fashion and design. In addition, the book will be of interest to practitioners and organizations with an interest in the development and promotion of craft work. Chapter 1 of this book is freely available as a downloadable Open Access PDF at http://www.taylorfrancis.com under a Creative Commons Attribution-Non Commercial-No Derivatives (CC-BY-NC-ND) 4.0 license.
Cultural entrepreneurship uses culture as a way to understand innovative business ventures. Culture in this edited book involves the beliefs and values associated with certain forms of behaviour. This means the way individuals are involved in business ventures is based on their cultural ideas. This edited book focuses on how cultural entrepreneurship is an important way to understand how cultural products and services such as art, food, music and literature influence the development of business ventures. Thereby highlighting the interesting and unique way cultural ideas are embedded in entrepreneurial activities.
Starting A Craft Business is a fresh and innovative inspirational business guidebook for individuals who love to make handcrafted or art items and want to make money while enjoying their talent. Whether the craft artisan is a retired school teacher, vacation bible school craft teacher, disabled professional, or simply a lover of any form of art or craft, this book will help to make their dreams and aspirations of business ownership become a reality.
Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries. In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products. Updated to offer a more complete look at what it takes to keep a small business booming An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally Shows how to use social media to reach new customers and grow a business For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.