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Examines common errors for sentence structure, word formation, and pronunciation. With exercises and answers to help avoid them. For self-study and developing grammar, vocabulary, writing and pronunciation skills.
A witty, fast-paced guide to eliminating those annoying and frustrating French bloopers Mixing genders, inverting subjects and objects, and trusting false cognates are just a few of the blunders English-speaking French-language learners commonly make. In Correct Your French Blunders, veteran French teacher Véronique Mazet identifies these and other common trouble spots and clearly explains the reasons behind them. You will discover how grammar patterns of French differ from those of English and why trying to translate word for word, structure for structure, from English, can lead to big trouble. You will learn to break bad habits and correct your mistakes while developing a much more natural feel for French language patterns with the help of: More than 1,000 highlighted examples of common blunders to avoid A free app available on iTunes for interactive practice for obliterating those blunders Numerous examples and practical exercises Quick-reference panels for checking correct tense forms A "Hall of Shame" compendium of bad errors to recognize and correct
"Mixing genders, inverting subjects and objects, and trusting falsos amigos (a.k.a., false cognates) are just a few of the blunders English-speaking Spanish-language learners commonly make. In Correct Your Spanish Blunders, veteran Spanish teacher Jean Yates identifies these and other common trouble spots and clearly explains the reasons behind them. You will discover how grammar patterns of Spanish differ from those of English and why trying to translate word for word, structure for structure, from English, can lead to big trouble."--Amazon.
The first of two volumes on the Axis campaigns in the Balkans, exploring Mussolini's fateful decision to move against Greece in October 1940. The Greek President Metaxas rejected the Italian ultimatum with a famous 'Oxi' ('No'), and what followed was Italy's first debacle in World War II. In the wake of Italy's rapid annexation of Albania in April 1940, Mussolini's decision to attack Greece in October that year is widely acknowledged as a fatal mistake, leading to a domestic crisis and to the collapse of Italy's reputation as a military power (re-emphasized by the Italian defeat in North Africa in December 1940). The Italian assault on Greece came to a stalemate in less than a fortnight, and was followed a week later by a Greek counter-offensive that broke through the Italian defences before advancing into Albania, forcing the Italian forces to withdraw north before grinding to a half in January 1941 due to logistical issues. Eventually, the Italians took advantage of this brief hiatus to reorganize and prepare a counteroffensive, the failure of which marked the end of the first stage of the Axis Balkan campaign. The first of two volumes examining the Axis campaigns in the Balkans, this book offers a detailed overview of the Italian and Greek armies, their fighting power, and the terrain in which they fought. Complimented by rarely seen images and full colour illustrations, it shows how expectations of an easy Italian victory quickly turned into one of Mussolini's greatest blunders.
What causes some marketing campaigns to go spectacularly wrong? Why might new product launches, publicity stunts or rebranding exercises be doomed to failure? How can you prevent a social media backlash spiralling out of control? When should you apologise, cut your losses, make a U-turn? Great Brand Blunders takes an informed and at times acerbic look at the worst marketing and social media disasters of all time - and treats them as an amazing learning opportunity. The first book for several years to examine brand failures - and the first with a special focus on social media - Great Brand Blunders offers a mix of entertaining commentary and authoritative advice, and features several first-hand interviews with those involved. A fascinating roll-call of over 150 A-list brands in sticky situations, the book will be required reading not only for professional marketers, academics and students, but for anyone interested in the gritty stories and testing challenges that lie behind the polished brand images marketers hope to present to the public. From awful advertising to ridiculous brand extensions, via misguided sales promotions and ill-conceived social media activity, Great Brand Blunders pulls no punches, putting rash decisions under the microscope and offering advice on how to avoid landing in the same foul mess yourself.
Italy Invades, full of restless adventurers, canny generals, and the occasional scoundrel, is a fast-paced and compelling read, the perfect sequel to America Invades. Recreating their success with America Invades, Christopher Kelly and Stuart Laycock take another global tour, this time starting from Italy and exploring that country's military involvements throughout the ancient and modern worlds. From the empire building of the Romans, through the globe-spanning Age of Exploration, to the multinational cooperation of NATO, Italy has conquered and explored countries as diverse and far-ranging as Cape Verde and Mongolia and Uruguay. With the additional guide of maps and photographs, the reader can visually follow the Italians as they conquer the world. The book also contains an excerpt from the never before published An Adventure in 1914, written by Christopher Kelly's maternal great-grandfather, Thomas Tileston Wells. Wells served as the American consul general to Romania each summer; and in the summer of 1914, as war exploded across Europe, he was there with his wife and two children.
This 2002 book is a guide to Italian usage for students who have already acquired the basics of the language and wish to extend their knowledge. Unlike conventional grammars, it gives special attention to those areas of vocabulary and grammar which cause most difficulty to English-speakers. Careful consideration is given throughout to questions of style, register, and politeness which are essential to achieving an appropriate level of formality or informality in writing and speech. It surveys the contemporary linguistic scene in Italy and gives ample space to the new varieties of Italian that are emerging in modern Italy. The influence of the dialects in shaping the development of Italian is also acknowledged. Clear, readable and easy to consult via its two indexes, this is an essential reference for learners seeking access to the finer nuances of the Italian language.
This edition includes: The "New Thought" Works: Thoughts Are Things The God In You Your Forces and How to Use Them Novel: Swamp Angel Autobiographical Writings: Autobiography: Prentice Mulford's Story: Life By Land and Sea Sketches: The Californian's Return: or, Twenty Years From Home French Without a Master Prentice Mulford (1834-1891) was a noted literary humorist, comic lecturer, author of poems and essays, and a columnist. He was also instrumental in the founding of the popular philosophy, New Thought, along with other notable writers including Ralph Waldo Emerson. Mulford's book, Thoughts are Things served as a guide to this new belief system and is still popular today. He also coined the term Law of Attraction.