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Read Along or Enhanced eBook: Corky Cub’s best chum is moving away! Who will play catch with him? Who will make cookies and crazy caps with him? Can Corky’s classmates at Alpha Betty’s school help solve his problem?
This is the terrifying story of the most dangerous radical-right hate group to surface since the Ku Klux Klan first rode a century ago. The Silent Brotherhood attracted seemingly average citizens with their call for pride in race, family, and religion and their mission to save white, Christian America from a communist conspiracy. Here is how they became criminals and assassins in their effort to establish an Aryan homeland. 8-page photo insert.
Rhyming alphabet-based riddles challenge the reader to identify animals from clues, including the first and last letter of the word.
Read Along or Enhanced eBook: Lana Llama loves little Lucky Lamb. But Lucky has a problem—the sly and sneaky wolf down the lane! Luckily, Lana and her teacher, Alpha Betty, know just what to do!
Now revised the easy-to-understand guide to the story of America Want to better understand U.S. History? This friendly book serves as your tour guide through the important events of America's past and present, introducing you to the people who helped to shape history. From pre-Columbus to the American Revolution, from Watergate to Iraq to Barack Obama, you'll discover fascinating details that you won't find in dry history texts! They're coming to America explore early civilizations, meet Native Americans, and see how the development of the English colonies led to slavery and the American Revolution From Thomas Jefferson to Abraham Lincoln examine the contributions of great Americans as well as the discovery of gold, the birth of California, the Civil War, and Manifest Destiny America grows up be there during the conquering of the West, industrial development, and the invention of the light bulb and the telephone The impact of the World Wars understand the sweeping changes these epochal events brought to America and the rest of the world The Cold War, Camelot, and Clinton take a closer look at the Korean War and communism, the fabulous '50s, JFK, Vietnam, Nixon and Watergate, Reaganomics, and the Clinton years From the '90s to now witness the birth of the microchip, the impact of hanging chads in a presidential election, the largest terrorist attack on American soil, and the growing economic crisis Open the book and find: Ten important events that defined American culture Interesting Americans, from presidents to gangsters to sports heroes How America fought to win independence from England Details about all the major wars and their long-term effects Insight into the roots of slavery Inventions that changed life for Americans The impact of the atomic bomb The Bill of Rights and the Declaration of Independence
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
In the new edition of the international bestseller Environmental Interpretation, Sam H. Ham captures what has changed in our understanding of interpretation during the past two decades. Ham draws on recent advances in communication research to unveil a fresh and invigorating perspective that will lead interpreters to new and insightful pathways for making a difference on purpose through their work.
From Simon & Schuster, The Official Cheerleader's Handbook is Rand Neil and Elaine Hart's look at the 1986 information and instruction on all things cheerleading. With a detailed history of cheerleading and the role of cheerleaders in school life, and a discussion of the basic principles for understanding sports, The Official Cheerleader's Handbook is a book worth shouting about.