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DO YOU DO THE FOLLOWING WHEN ATTEMPTING TO SET APPOINTMENTS? Ask, How are you today? or, Do you have time to talk? to begin a call Continually modify your value proposition thinking that the perfect one will stop the nos Never leave voice mails because you think theyre a waste of time Use tricks to get gatekeepers to put you through Believe the target is being truthful when they tell you why they dont want to meet Attempt to counter their first conditioned knee jerk response with logic,/p> After reading this book, youll discover that these common mistakes, plus many others, are hurting your effectiveness, causing you to work harder and make less money. Youll also know exactly how to address the biggest challenge to your success: the need to get in front of more prospects in less time. Additionally, youll realize you only have three sources for initial appointments; lead generation programs, networking and referrals, and cold calling: and that all three require the ability to set appointments. Youll also learn that it makes no difference whether your target is warm or cold; the basic process for each call is identical. Lets face it: Even referrals say no, theyre just nicer about it. When you understand this, youll discover why all sales professional should have the skills, tools and processes to be both effective and efficient at this critical responsibility. This comprehensive, easy-to-understand, easy-to-follow guide to successful appointment-setting is written by Barry Caponi, one of Americas foremost thought leaders on all aspects of the subject. Hundreds of companies throughout the world have dramatically increased their total number of new appointments by implementing the only appointment-setting methodology that addresses both effectiveness and efficiency. This volume (the first in a two-book set) will help you master the art of setting appointmentswhether they are warm or coldonce and for all.
DO YOU STRUGGLE WITH THE FOLLOWING WHEN ATTEMPTING TO SET APPOINTMENTS? Finding the time to make the calls Figuring out how many calls are necessary to hit your goals Staying organized once youve got more than a few pursuits going simultaneously Making your territory and targets warmer over time Incorporating social media concepts and Sales 2.0 methods into your process Making your CRM or other automation work for you instead of against you In Volume I, we addressed the concept of effectiveness as why would one want to make any more appointment-setting calls than necessary. In this book, youll discover that the common challenges listed above, plus many others, are hurting your efficiency, causing you to work longer hours and make less money. After reading this book, youll know exactly how to address the biggest challenge to your success: the need to get in front of more prospects in less time. Additionally, youll realize you only have three sources for initial appointments; lead generation programs, networking and referrals, and cold calling: and that all three require the ability to set appointments. Youll also learn that it makes no difference whether your target is warm or cold; the basic process for each call is identical. Lets face it: Even referrals say no, theyre just nicer about it. When you understand this, youll discover why all sales professional should have the skills, tools and processes to be both effective and efficient at this critical responsibility. This comprehensive, easy-to-understand, easy-to-follow guide to successful appointment-setting is written by Barry Caponi, one of Americas foremost thought leaders on all aspects of the subject. Hundreds of companies throughout the world have dramatically increased their total number of new appointments by implementing the only appointment-setting methodology that addresses both effectiveness and efficiency. This volume (the second in a two-book set) will help you master the science of setting appointments in less time, with less effortonce and for all.
DO YOU DO THE FOLLOWING WHEN ATTEMPTING TO SET APPOINTMENTS? Ask, "How are you today?" or, "Do you have time to talk?" to begin a call Continually modify your value proposition thinking that the perfect one will stop the no's Never leave voice mails because you think they're a waste of time Use tricks to get gatekeepers to put you through Believe the target is being truthful when they tell you why they don't want to meet Attempt to counter their first conditioned knee jerk response with logic , /p> After reading this book, you'll discover that these common mistakes, plus many others, are hurting your effectiveness, causing you to work harder and make less money. You'll also know exactly how to address the biggest challenge to your success: the need to get in front of more prospects in less time. Additionally, you'll realize you only have three sources for initial appointments; lead generation programs, networking and referrals, and cold calling: and that all three require the ability to set appointments. You'll also learn that it makes no difference whether your target is warm or cold; the basic process for each call is identical. Let's face it: Even referrals say no, they're just nicer about it. When you understand this, you'll discover why all sales professional should have the skills, tools and processes to be both effective and efficient at this critical responsibility. This comprehensive, easy-to-understand, easy-to-follow guide to successful appointment-setting is written by Barry Caponi, one of America's foremost thought leaders on all aspects of the subject. Hundreds of companies throughout the world have dramatically increased their total number of new appointments by implementing the only appointment-setting methodology that addresses both effectiveness and efficiency. This volume (the first in a two-book set) will help you master the art of setting appointments-whether they are warm or cold-once and for all.
A set of four e-books on engaging social media, marketing strategies and more This is a four-publication set called Social Marketing. The collection includes: UnMarketing, the Science of Marketing, Built-in Social, and Engagement Marketing. UnMarketing takes a fresh look at topics such as immediacy and relevancy, teleseminars, Twitter and networking events. Built-in Social explores how to transform trust into new business and essential content marketing strategies. The Science of Marketing takes you from e-books to blogging.
Does the early bird always catch the worm? Society largely praises early risers while maligning so-called "night owls." However, countless research studies have shown that night owls are more successful and wealthier than early risers. The Morning Myth proves that indeed, night owls are generally more successful in life than early risers. It restores night owls’ self-confidence, and encourages them to achieve more on their natural schedules. In The Morning Myth, Frank J. Rumbauskas provides practical tips to help night owls thrive: • Informs employers about how much productivity they're losing by forcing night owls to be at work bright and early • Offers advice on how to schedule both early risers and night owls for maximum productivity • Shows night owls how to achieve maximum happiness at work • Coaches managers on getting the most out of their night owl employees Whether you’re a night owl yourself, or employ those who find their work “mojo” later in the day, The Morning Myth breaks down stereotypes and shows you how to increase productivity around the clock.
Ditch the failed sales tactics, fill your pipeline, and crush your number With over 500,000 copies sold Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development—prospecting. The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform. Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects. Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels. This book reveals the secrets, techniques, and tips of top earners. You’ll learn: Why the 30-Day Rule is critical for keeping the pipeline full Why understanding the Law of Replacement is the key to avoiding sales slumps How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection The 5 C’s of Social Selling and how to use them to get prospects to call you How to use the simple 5 Step Telephone Framework to get more appointments fast How to double call backs with a powerful voice mail technique How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond How to get text working for you with the 7 Step Text Message Prospecting Framework And there is so much more! Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities. In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales. Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It's time to get off the feast or famine sales roller-coaster for good!
Selling a service or a product is about closing deals. As a sales professional, if you don't close, you're not making any money for yourself or your company. But closing won't happen without an approach that makes you stand out from the thundering herd of competition-one that can make you more valuable in the eyes of the customer. In The Four Faces of Sales, author John Orvos presents a unique, fresh, and practical approach to sales excellence. Drawn from his success as a sales leader in his own software company and from the years that followed, Orvos identifies, defines, and provides numerous examples of the four key steps, or faces, of sales-the sleuth, doctor, quarterback, and hero. His new sales approach facilitates success by building on what's known as personal value currency in the eyes of the customer. This guide goes beyond giving you the typical "what to do" and "how to do it" advice. The right skill used at the wrong time will not yield any better results than the wrong skill will. The Four Faces of Sales explains what skills you need, teaches you how to execute these skills, and ensures you know precisely when to use them. You can create a positive, branded buying experience by taking the right actions at the right time.
Add your voice to the podcasting revolution! The world is tuning into podcasts in larger and larger numbers. When you’re ready to add your own voice to the mix, this book will help you find your niche. Featuring top tech information, production insight, and promotional tips, this best-selling podcasting reference shares the latest on podcasting trends and new audience demographics. Written by a pair of podcasting pioneers, Podcasting For Dummies will help you refine your podcast idea, identify your audience, and get the scoop on how to record, edit, and share your work. You’ll also learn how to apply the methods top podcasters monetize and market their work. Record your voice and conduct high-quality interviews for your new or existing podcast Edit, upload, and share podcast episodes online—and find people who will listen Learn how to make money as a podcaster or live streamer Discover interesting and original podcasts to inspire your own work Podcasting for Dummies is your friendly tutor in the art of audio content creation. So start talking!
Another knockout in the grand tradition of "Knock Your Socks Off Service"!