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How to foster happier employees for a healthier bottom line Managers could learn a lot from a message echoed by generations of dairy farmers: "Contented cows give better milk." This book is not, repeat, not a management tome. In this fully revised and expanded edition to a book which absolutely, positively makes the case that treating people right is one of the best things any business can do for its bottom line, Contented Cows Still Give Better Milk offers sound, practical advice for those who know that their reputation as an employer is as important as bandwidth. Offers updated case studies and new examples from on-site research in a number of real organizations, as well as inspiring examples of companies that know how to do it right . . . and few that didn't Fad-free prescriptive advice informed by the authors' combined four-plus decades of training and consulting with thousands of managers and employees, conducting employee engagement surveys, and translating the attendant learning to management audiences in a form they can appreciate and use Coauthor Bill Catlette's Bottom Line Leadership Seminar has helped thousands of managers become more effective leaders Direct from the horse's . . . actually cow's mouth, this fully revised and expanded second edition will teach readers that having a focused, engaged, and capably led workforce is one of the best things any organization can do for its bottom line.
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
The story of a two children displaced from the city and forced to adapt to a new home and all the challenges that this brings (including a menagerie of animals), from a multi-award-winning author.
When Farmer Brown's cows find a typewriter in the barn they start making demands, and go on strike when the farmer refuses to give them what they want.
An intimate memoir on the work and wonder of ranch life, critiquing the inhumane and environmentally destructive factory farm system and offering sustainable alternatives for ethical omnivores. Although there are nearly 100 million cattle in the United States, these animals are often ignored or dismissed. In Meditations with Cows, Shreve Stockton inspires a more reverential attitude toward these affectionate and intelligent creatures as she shares captivating stories and photos of ranch life. At the center of the narrative is Daisy, the matriarch of the herd. Through the daily ritual of milking, Stockton forges a relationship with Daisy that deepens with each passing season: "When you have a milk cow, you are together every day, no matter the weather, no matter either of your moods. The hind leg of this twelve-hundred-pound animal towers over you as you crouch beside her... both of you aware of the fact that one well-aimed kick could kill you if she wished. Yet you are allowed to rest your cheek and forehead against her warm belly as you milk... her trust in you entwined with your trust in her, you become family." For anyone who loves animals or cares about the environmental impact of their food, Stockton explores conservation and the important role of cattle in local ecosystems, models the humane treatment of animals, and shows how pastured cattle can be our allies in averting climate crisis. Blending together narrative, science, and thoughtful reflection, Meditations with Cows offers a moving portrait of the rhythms of work, life, and hardship on the ranch.
REBHUN'S DISEASES OF DAIRY CATTLE, 2nd Edition is your all-in-one guide to bovine disease management. With thorough, up-to-date coverage of differential diagnosis methods, surgical and therapeutic treatment options, and prevention strategies, it provides vital information for battling bovine diseases in both dairy and non-dairy cattle. The book is organized by body system for quick, convenient reference, and this new edition meets the growing need for management of both diseases of individual cows and problems affecting whole herds. - Individual case presentations provide a valuable tool for differential diagnosis. - Practical overviews for procedures such as blood transfusion, abdominal paracentesis, and ECG give you reliable support for some of the most common procedures in bovine care. - Body systems organization makes diagnosis easier and more effective by isolating system-specific diseases and conditions. - Full-color design and over 200 new photographs depict disease processes in realistic clarity and ensure the most accurate diagnosis and treatment. - Emphasis on herd health addresses the dairy industry's increased concern over population medicine. - Expanded coverage of lameness highlights key problem areas in bovine feet. - Revised drug usage recommendations and legal considerations present the most current information in these critical areas to help you prevent dangerous or costly errors. - Additional public health/safety considerations identify diseases that pose a substantial public threat and detail special measures for related care of dairy cattle. - New, innovative DVD features real-time videos of neurologic case studies, ultrasound and endoscopy procedures, and imaging techniques that familiarize you with the latest technological equipment and protocols. - Features coverage of the latest treatment innovations including antibiotic residue testing, care of individual metabolic disease, troubleshooting, and much more.
When Temple Grandin was born, her parents knew that she was different. Years later she was diagnosed with autism. While Temple’s doctor recommended a hospital, her mother believed in her. Temple went to school instead. Today, Dr. Temple Grandin is a scientist and professor of animal science at Colorado State University. Her world-changing career revolutionized the livestock industry. As an advocate for autism, Temple uses her experience as an example of the unique contributions that autistic people can make. This compelling biography complete with Temple’s personal photos takes us inside her extraordinary mind and opens the door to a broader understanding of autism.
Twenty-five-year-old Steven faces a bleak life with a sadistic mother and a job at a slaughterhouse where he is confronted with extreme violence and death.