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"Originally developed by Netscape in 1999, RSS (which can stand for RDF Site Summary, Rich Site Summary, or Really Simple Syndication) is an XML-based format that allows web developers to describe and syndicate web site content. Using RSS files allows developers to create a data feed that supplies headlines, links, and article summaries from a web site. Other sites can then incorporate these elements into their pages automatically ... [this text] provides a comprehensive reference to the specifications and the tools that make syndication possible"--Back cover.
This step-by-step guide offers bloggers, web developers and programmers an understanding of content syndication and the technologies that make it possible. It highlights all the new features of RSS 2.0, and offers complete coverage of its rival technology, Atom.
So you have a business and you have a Web site. Bravo! You’re doing all the right things to be successful. But wait — the information on your Web site needs to be updated, and your customers need to know. Good heavens, didn’t you spend half of last week doing that? There’s got to be a quicker, easier way to keep your clientele informed, and while we’re at it, how about building your business too? RSS can come to your rescue, but first you need to know what it is and how to use it. Syndicating Web Sites With RSS Feeds For Dummies has what you need to know to get up and running fast—and with today’s flood of constantly-changing information, “fast” is a top priority. Here, in plain English, you’ll find out how to: Use RSS to drive traffic to your Web site and build brand awareness Choose and install the right software, set up RSS feeds, and decide on the format that meets your needs Create RSS feeds from scratch, or put a news reader on your Web site Improve your site’s ranking in search engines and build customer loyalty Enable your customers to choose when and how they receive updated information Tailor information for your audience and publish all your updates quickly and easily Promote your RSS feed and explain to your customers how to use it Provide added value for your customers Making the most of RSS can make life easier for both you and those who do business with you. Syndicating Web Sites With RSS Feeds For Dummies will help you maintain fresh content for your Web site, blog, or e-zine, promote your site and establish links to it, and even update vital documents like employee guides, price lists, and procedures manuals, quickly and easily.
RSS is a format to update the frequently updated content in the Internet such as blog entries, news headlines etc. An RSS document contains full or summarized texts plus metadata such as publishing dates and authorship. RSS stands for Really simple Syndication. RSS feeds benefits publishers by letting them syndicate content automatically. A standardized XML file format is used to publish once and viewed by many different programs.
This is a concise yet comprehensive guide to feeds and syndication for content professionals, web developers and marketing teams who want to understand what RSS and content syndication is, how it works, what it can for them, and how they can get it up and running. The feed formats and vocabularies are covered in depth, and the book does require some familiarity with XML, but no scripting or development expertise is necessary. The book starts by analyzing the need to distribute content that RSS emerged to meet. It outlines in development of the various formats as way of understanding how the technology map of today came about. The current status of the leading formats is summarized succinctly. Then RSS is examined in detail. The XML vocabulary and document structure is examined and explained clearly. Each element is illustrated with carefully chosen examples. The changes through RSS 0.9x to 2.0 are covered in depth as are extensions and modules such as BitTorrent, EasyNews and others. The book then goes on to examine the richness and complexity of RSS 1.0 and 1.1, again covering both how design decisions were made, then covering the XML structure in depth. The same in depth treatment is then given to Atom, comparing and contrasting the formats where appropriate.
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Establish a successful corporate blog to reach your customers Corporate blogs require careful planning and attention to legal and corporate policies in order for them to be productive and effective. This fun, friendly, and practical guide walks you through using blogging as a first line of communication to customers and explains how to protect your company and employees through privacy, disclosure, and moderation policies. Blogging guru Douglas Karr demonstrates how blogs are an ideal way to offer a conversational and approachable relationship with customers. You’ll discover how to prepare, execute, establish, and promote a corporate blogging strategy so that you can reap the rewards that corporate blogging offers. Shares best practices of corporate blogging, including tricks of the trade, what works, and traps to avoid Walks you through preparing a corporate blog, establishing a strategy, promoting that blog, and measuring its success Reviews the legalities involved with a corporate blog, such as disclaimers, terms of service, comment policies, libel and defamation, and more Features examples of successful blogging programs throughout the book Corporate Blogging For Dummies shows you how to establish a corporate blog in a safe, friendly, and successful manner.