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Blog planning doesn't have to be complicated.Whether you're a brand new blogger, soon-to-be blogger, or a current one looking to simplify your content for up to 12 months, the Content Strategy Planner is for you.It includes private access to the blog planning video workshop and mini-printable workbook from GoffCreative[dot]com in addition to all the internal resources, tracking, planning, and prep for:* Blog and reader planning and overview* Blog content mapping strategy and tips* [Guided] editorial content preparation for 12 months* Email marketing overview and plan* Editorial calendar* Monthly personal and professional planning* Monthly prep sheet (email, growth analysis, etc.)* Email marketing map (the foundation for your strategy each month)* 12 months of analytics recording (stats)* 12 months of blog growth analysis* Guest blogging opportunity trackingAnd more...Un-complicate the blog content planning process with this simple, guided planner that'll walk you through every important facet of developing a strong blog to help support your business online or allow your blogging hobby to be taken seriously.But before you buy this planner, note that it's not for you if you have more than one blog that you manage, or if you send more than 8 emails a month to your audience. Yes, you could make it work, but I wouldn't recommend it.Also, this book doesn't linger in the past. It's a forward-focused blog planner intended to help you do just -move forward with your blog. So, if you're looking for 20 pages of reflection from the previous 12 months slapped in the first part of the planner, it's not for you either.There's plenty of thorough tracking, but it also won't keep you detailing the past for hours on end.If you want a serious blog planner with a focus on growth, preparation, and built on a high-functioning strategic process, then this planner is exactly what you're looking for.Buy the Content Strategy Planner now!
"Emily and Austin have a reputation for delivering heartwarming, provoking, and real contemporary YA novels."--BuzzFeed Fitz Holton waits in fear for the day his single mother's early-onset Alzheimer's starts stealing her memory. He's vowed to stay close to home to care for her in the years to come--never mind the ridiculous college tour she's forcing him on to visit schools where he knows he'll never go. Juniper Ramirez is counting down the days until she can leave home, a home crowded with five younger siblings and zero privacy. Against the wishes of her tight-knit family, Juniper plans her own college tour of the East Coast with one goal: get out. When Fitz and Juniper cross paths on their first college tour in Boston, they're at odds from the moment they meet-- while Juniper's dying to start a new life apart from her family, Fitz faces the sacrifices he must make for his. Their relationship sparks a deep connection--in each other's eyes, they glimpse alternate possibilities regarding the first big decision of their adult lives.
This comprehensive text provides a how-to guide for content strategy, enabling students and professionals to understand and master the skills needed to develop and manage technical content in a range of professional contexts. The landscape of technical communication has been revolutionized by emerging technologies such as content management systems, open-source information architecture, and application programming interfaces that change the ways professionals create, edit, manage, and deliver content. This textbook helps students and professionals develop relevant skills for this changing marketplace. It takes readers through essential skills including audience analysis; content auditing; assembling content strategy plans; collaborating with other content developers; identifying appropriate channels of communication; and designing, delivering, and maintaining genres appropriate to those channels. It contains knowledge and best practices gleaned from decades of research and practice in content strategy and provides its audience with a thorough introductory text in this essential area. Content Strategy works as a core or supplemental textbook for undergraduate and graduate classes, as well as certification courses, in content strategy, content management, and technical communication. It also provides an accessible introduction for professionals looking to develop their skills and knowledge.
What should you be posting on social media? What should you be emailing this week? How do you know if your marketing is successful? These are common questions that plague small business owners when it comes to content creation, social media marketing and paid advertising. This planner is designed to help you get around all of these problems and gain clarity in your digital marketing strategy. Brandon Breshears has created a planner that helps you to schedule and track your marketing on a Monthly, weekly and daily basis so that you can design content and ad campaigns that help you reach more of your ideal customers. This workbook is designed to last for 12 months, can be started at any time of the year and allows you to write inside and work directly inside the book. You'll be able to set baselines for your social channels, track ad performance, generate landing page ideas and more. If you're looking to get more clarity around your marketing strategy, then this is the book for you! Brandon draws from his experience as a digital marketer for companies industries ranging from veterinary practices to custom aftermarket auto parts and everything in between. This book is perfect for anyone who wants to create a specific and measurable marketing plan.This is a workbook that you will use to write in. The dates and months are not filled it so it can be used starting any time of year
This book will help you unlock a full year's worth of blog traffic-building content ideas in 60 minutes or less.
An unbiased, balanced guide to all aspects of digital marketing planning and strategy, from social media, mobile and VR marketing to objectives, metrics and analytics.
It’s important for bloggers to publish frequent, unique content, but they often struggle to take action. Some are overwhelmed at the prospect of brainstorming topics to write about, let alone writing and publishing the content. Many others are unable to organize their ideas into a viable publishing schedule and so they end up publishing nothing. By using an editorial calendar to plan online content in advance, businesses save time, and build relationships with customers. At the same time, they will learn to write more professionally, share content consistent with their brand, and better serve their customers and potential customers. The Content Planner provides a structure that focuses each business on content that supports their business objectives. The Content Planner is for anyone who publishes online. You might own an established business or be starting a new entrepreneurial venture. Maybe you’re a creative entrepreneur — a writer, an artist, a musician — wanting to raise your profile and share your work with a wider audience. Whatever your role and situation, this book will help you get your ideas online efficiently and effectively. By using an editorial calendar to plan a month of online content in advance, each business: saves time builds relationships with customers writes more professionally shares content consistent with the brand better serves their customers and potential customers The Content Planner provides a structure that focuses each business on the types of content that support their business objectives. The process also formalizes their plans in a “pen on paper” calendar to use as a work plan. By knowing what to write about and when, writers can take timely action. The download kit includes: • Goal Tracking Worksheet • Promotion Checklist • Calendars for Planning • — And more content planning resources!
WINNER: Small Business Book Awards 2016 - Community Choice - Social Media Category WINNER: Small Business Book Awards 2014 - Community Choice - Marketing Category (1st edition) Make sense of content marketing in the digital world with this award-winning, practical guide to using content to grow your business and raise your brand. From websites, white papers and blogs to tweets, newsletters and video, content is king in the digital world, now more than ever before. Get it right and you have a huge opportunity to connect with clients and customers in ways they appreciate and trust - they will be knocking at your door wanting to do business with you. Valuable Content Marketing shows you how to create and share the type of information that clients, customers and search engines really want - on your website, using social media and through more traditional methods. Including new ideas and examples, step-by-step action lists, quick tips and goal-driven chapter summaries, this fully revised second edition will show you how to get better results from your marketing efforts with valuable content that really works. Whether you are starting a business or aiming to grow, this book makes understanding the key concepts easier than ever, providing inspiration from small companies like software development from Desynit to household names like HSBC.
Think and act strategically every time In today's business environment, strategic planning stresses the importance of making decisions that will ensure an organization's ability to successfully respond to changes in the environment and plan for sustainable viability. Providing practical, field-tested techniques and a complete 6-phase plan, Strategic Planning Kit For Dummies shows you how to make strategy a habit for all organizations, no matter the size, type, or resource constraints. Strategic Planning Kit For Dummies is for companies of all types and sizes looking to build and sustain a competitive edge, set up an ongoing process for market assessment and trend analysis, and develop a vision for future growth. This revised edition includes: new and updated content on planning for both the short and the long-term; crucial information on succession planning; help preparing for the unexpected using scenario planning and agile strategy; strategies for implementing change and integrating strategic plans successfully by involving all staff members; and more. The supplementary CD lays out a comprehensive, 6-phase, step-by-step program, complete with downloadable spreadsheets, charts, checklists, video links, and more Provides value for any business or entrepreneur looking to improve efficiency, focus, and competitive edge Includes practical, field-tested techniques Strategic Planning Kit For Dummies gives today's business owners and upper-level management the tools and information they need to think and act strategically in order to more effectively weather current economic storms while planning for future growth.
Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures