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Collection assessment can be defined as the systematic quantitative and qualitative measurement of the degree to which a library’s collections meet the library’s goals, objectives, and the needs of its users. E-resources are creating new challenges for collection assessment, which require that the collection be measured, analyzed, and judged according to specific criteria for relevancy, size, quality, and use. The Handbook of Research on Digital Content Management and Development in Modern Libraries is a critical scholarly resource that examines collection management and quality within information services. Featuring a wide range of topics such as e-resources, knowledge management, and consortia, this book is ideal for professionals, academicians, academic librarians, researchers, and students in the fields of library and information science, education, computer science, and information technology. Moreover, the book will provide insights and support executives concerned with the management of expertise, knowledge, information, and organizational development in different types of work communities and environments.
This publication covering latest technologies, issues and state of the art related to Electronic Resources Management will be of immense value to practicing librarians, students and teachers of library & information science, publishing industry, and IT professionals working in this area.
This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Content owners and commercial stakeholders face a constant battle to protect their intellectual property and commercial rights. Umeh outlines the issues behind this battle, current solutions to the problem, and looks to a future beyond digital rights management.
Looking to select a web content management system (CMS), but confused about the promises, terminology, and buzzwords? Do you want to understand content management without having to dive into the underlying programming? This book provides a clear, unbiased overview of the entire CMS ecosystem—from platforms to implementations—in a language- and platform-agnostic manner for project managers, executives, and new developers alike. Author Deane Barker, a CMS consultant with almost two decades of experience, helps you explore many different systems, technologies, and platforms. By the end of the book, you’ll have the knowledge necessary to make decisions about features, architectures, and implementation methods to ensure that your project solves the right problems. Learn what content is, how to compare different systems, and what the roles of a CMS team are Understand how a modern CMS models and aggregates content, coordinates workflow, and manages assets Explore the scope and structure of a CMS implementation project Learn the process and best practices for successfully running your CMS implementation Examine the practice of migrating web content, and learn how to work with an external CMS integrator
Management cases are an inseparable part of any Business School class. Cases help students understand complex business situations, apply theoretical knowledge and learn to articulate their opinions before any audience. The cases can be valuable to both students and instructors alike because one learns better when actively engaged. Tedious theoretical concepts are retained longer and understood better when they are applied to real life situations and discussed in classrooms extensively. These deliberations have an inherent benefit of honing their convincing and negotiation skills and developing communication capabilities. Case discussions and presentations also develop team building and inter-personal skills. This book contains narrations of various business scenarios which require critical thinking and strategic decision making. They begin with the central problem and go on as an interesting story, culminating at a point which requires responses from its readers. They may talk of a fundamental business issue but are narrated in a suspenseful, stylised and exciting context. This book is aimed at management students, scholars and executives working in the corporate.
In the heart of India's booming tech scene lies Toolsbots, a software development powerhouse crafting the future. This book delves into their journey, unveiling how they translate ideas into groundbreaking solutions. Unveiling Expertise: Explore Toolsbots' mastery across web development, mobile app creation, and comprehensive digital marketing strategies. Discover how they transform businesses with: User-centric websites and feature-rich applications. Targeted digital marketing that amplifies your brand voice and reach. Agile methodologies that ensure transparency and collaboration throughout the process. Success Stories Unveiled: Witness the power of Toolsbots' approach through inspiring client testimonials and real-world project showcases. See how they've empowered businesses across diverse industries to achieve digital dominance. Embrace the Future: Dive into Toolsbots' commitment to cutting-edge technologies. Learn how they leverage advancements in Artificial Intelligence, Blockchain, and IoT to deliver future-proof solutions. Partnering for Success: Discover the clear path to partnering with Toolsbots and chart your course towards digital triumph. This book equips you with the knowledge to embark on a transformative journey with India's software development leader.
Faced with increased budget cuts, libraries must continue to advance their services through new technologies and practices in order to keep pace with the rapid changes society is currently facing. The once traditional in-person services offered can no longer be the only option, and to keep themselves afloat, libraries must offer more in terms of digital services. The convenience of offering mobile and digital services brings a new wave of accessibility to libraries and a new question on just how much libraries will need to change to meet the newfound needs of its patrons. Beyond offering these digital services, libraries are incorporating other types of technology in multifaceted ways such as utilizing artificial intelligence practices, social media, and big data management. Moreover, libraries are increasingly looking for ways to partner and collaborate with the community, faculty, students, and other libraries in order to keep abreast of the best practices and needs of their users. The Research Anthology on Collaboration, Digital Services, and Resource Management for the Sustainability of Libraries explores emerging strategies and technologies that are redefining the role of the library within communities and academia. This reference book covers extensive ground on all the ways libraries have shifted to manage their resources, digitalize their services, and market themselves within the new technological revolution. These continued shifts for libraries come with benefits, challenges, and future projections that are critical for discussion as libraries continue to strive to remain updated and relevant in times of change. This book is ideal for librarians, archivists, collection managers, IT specialists, electronic resource librarians, practitioners, stakeholders, researchers, academicians, and students who are interested in the current state of libraries and how they are transforming to fit modern needs.