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Neo-Darwinism is becoming an increasingly important influence on archaeological theory, as a number of recently edited books on `Darwinian archaeologies' make clear. However, many of these volumes are internationally inconsistent and reflect the muddled understanding many archaeologists have of the potential of Darwin's thought for interpreting material culture. Ben Cullen's book starts by critiquing some recent neo-Darwinist approaches, including cultural evolutionism and cultural sociobiology. He then presents a neo-Darwinian paradigm of extreme power, which he has termed the Cultural Virus Theory (CVT). This focuses on explaining the transmission of ideas by comparing cultural memes wit natural genes. In the final section he takes the important step of applying this theory to real materials; demonstrating how CVT can be used to understand the spread of megalithic monuments in prehistoric North-West Europe, the diffusion of the renaissance in medieval Europe and the basis of stylistic change in pottery. Tragically this collection of brilliant thoughts is published posthumously. Ben Cullen was close to finishing a major book when he died suddenly in 1995 and his writings have been gathered into a consistent whole by James Steele, Richard Cullen and Christopher Chippendale.
DIVShows how narratives of contagion structure communities of belonging and how the lessons of these narratives are incorporated into sociological theories of cultural transmission and community formation./div
An Observer Book of the Year A Times Science Book of the Year A New Statesman Book of the Year A Financial Times Science Book of the Year 'Astonishingly bold' Daily Mail 'It is hard to imagine a more timely book ... much of the modern world will make more sense having read it.' The Times We live in a world that's more interconnected than ever before. Our lives are shaped by outbreaks - of disease, of misinformation, even of violence - that appear, spread and fade away with bewildering speed. To understand them, we need to learn the hidden laws that govern them. From 'superspreaders' who might spark a pandemic or bring down a financial system to the social dynamics that make loneliness catch on, The Rules of Contagion offers compelling insights into human behaviour and explains how we can get better at predicting what happens next. Along the way, Adam Kucharski explores how innovations spread through friendship networks, what links computer viruses with folk stories - and why the most useful predictions aren't necessarily the ones that come true. Now revised and updated with content on Covid-19.
Want to learn how to maximize social media? When to do it, what words to use, who to tweet at? Look no further than Zarrella's Hierarchy of Contagiousness: The Science, Design and Engineering of Contagious Ideas. Social media master Dan Zarrella has amassed years of experience helping people negotiate the often mystical place of social media marketing. Now, he has condensed those well-tried ideas into this concise and conversational book. Zarrella's Hierarchy of Contagiousness demystifies and deconstructs how social media works, who it benefits and why we all depend upon it to help our good ideas spread.
Infectious Ideas is a comparative analysis of how Muslim and Christian scholars explained the transmission of disease in the premodern Mediterranean world. How did religious communities respond to and make sense of epidemic disease? To answer this, historian Justin K. Stearns looks at how Muslim and Christian communities conceived of contagion, focusing especially on the Iberian Peninsula in the aftermath of the Black Death. What Stearns discovers calls into question recent scholarship on Muslim and Christian reactions to the plague and leprosy. Stearns shows that rather than universally reject the concept of contagion, as most scholars have affirmed, Muslim scholars engaged in creative and rational attempts to understand it. He explores how Christian scholars used the metaphor of contagion to define proper and safe interactions with heretics, Jews, and Muslims, and how contagion itself denoted phenomena as distinct as the evil eye and the effects of corrupted air. Stearns argues that at the heart of the work of both Muslims and Christians, although their approaches differed, was a desire to protect the physical and spiritual health of their respective communities. Based on Stearns's analysis of Muslim and Christian legal, theological, historical, and medical texts in Arabic, Medieval Castilian, and Latin, Infectious Ideas is the first book to offer a comparative discussion of concepts of contagion in the premodern Mediterranean world.
You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other people's behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals
Contagion may alarm doctors but marketers thrive on it. Some concepts are so compelling you have to share them. But what makes an idea so infectious you can't keep it to yourself? And how can brands produce these kinds of ideas intentionally rather than by chance? Contagious, the globally renowned intelligence resource for the marketing industry, is dedicated to identifying and interrogating the world's most exceptional creative trends. And in The Contagious Commandments, Paul Kemp-Robertson and Chris Barth condense this valuable research into ten strategic takeaways for your own marketing revolution. Taking inspiration from disruptive campaigns from the likes of Patagonia, Nike, Safaricom, BrewDog, LEGO, Kenco, and dozens more, The Contagious Commandments explores how companies fuse creativity, technology and behavioural psychology to achieve truly original marketing ideas that have a positive impact on society and profits - and how your brand can too.
Fans of Douglas Hofstadter, Daniel Bennet, and Richard Dawkins (as well as science buffs and readers of Wired Magazine) will revel in Aaron Lynch’s groundbreaking examination of memetics--the new study of how ideas and beliefs spread. What characterizes a meme is its capacity for displacing rival ideas and beliefs in an evolutionary drama that determines and changes the way people think. Exactly how do ideas spread, and what are the factors that make them genuine thought contagions? Why, for instance, do some beliefs spread throughout society, while others dwindle to extinction? What drives those intensely held beliefs that spawn ideological and political debates such as views on abortion and opinions about sex and sexuality?By drawing on examples from everyday life, Lynch develops a conceptual basis for understanding memetics. Memes evolve by natural selection in a process similar to that of Genes in evolutionary biology. What makes an idea a potent meme is how effectively it out-propagates other ideas. In memetic evolution, the "fittest ideas” are not always the truest or the most helpful, but the ones best at self replication.Thus, crash diets spread not because of lasting benefit, but by alternating episodes of dramatic weight loss and slow regain. Each sudden thinning provokes onlookers to ask, "How did you do it?” thereby manipulating them to experiment with the diet and in turn, spread it again. The faster the pounds return, the more often these people enter that disseminating phase, all of which favors outbreaks of the most pathogenic diets. Like a software virus traveling on the Internet or a flu strain passing through a city, thought contagions proliferate by programming for their own propagation. Lynch argues that certain beliefs spread like viruses and evolve like microbes, as mutant strains vie for more adherents and more hosts. In its most revolutionary aspect, memetics asks not how people accumulate ideas, but how ideas accumulate people. Readers of this intriguing theory will be amazed to discover that many popular beliefs about family, sex, politics, religion, health, and war have succeeded by their "fitness” as thought contagions.
The metaphor of contagion pervades critical discourse across the humanities, the medical sciences, and the social sciences. It appears in such terms as 'social contagion' in psychology, 'financial contagion' in economics, 'viral marketing' in business, and even 'cultural contagion' in anthropology. In the twenty-first century, contagion, or 'thought contagion' has become a byword for creativity and a fundamental process by which knowledge and ideas are communicated and taken up, and resonates with André Siegfried's observation that 'there is a striking parallel between the spreading of germs and the spreading of ideas'. In Contagious Metaphor, Peta Mitchell offers an innovative, interdisciplinary study of the metaphor of contagion and its relationship to the workings of language. Examining both metaphors of contagion and metaphor as contagion, Contagious Metaphor suggests a framework through which the emergence and often epidemic-like reproduction of metaphor can be better understood.