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This book, set against the background of accounts of globalisation, aims to figure out the consumer orientation of the middle class in contemporary China, in particular how the new elements in consumer orientation operate in the Chinese context. It focuses on the contemporary middle class. Data used in the book are taken from national representative surveys conducted in the recent decade and also from 30 interviews with middle class people in Beijing. The book focuses on the consumption patterns from everyday consumption, taste and material culture. It highlights consumers' self-referential orientations: the pursuit of pleasure, tempered by considerations regarding comfort, is a significant form of aesthetic justification. Living within one's means i.e. keeping a balance between expenditure and income is the main moral justification. Consumers' orientations draw on a new set of elements, conceptualised in this research as 'the orientation toward personal pleasure and comfort'. This orientation is shaped by social conventions, traditional values and the metropolitan context. The findings challenge the stereotype of the Chinese 'new rich' and the one-dimensional pictures of tendencies towards either conspicuous display or frugality.
Decades ago, there was no distinct middle class in the People's Republic of China. Any meaningful discussion of China's economy, politics, or society must take into account the rapid emergence and explosive growth of the Chinese middle class. This book details the origins and characteristics of this dramatic change.
Since the late 1970s, China's move towards neoliberalism has made it not only one of the world's fastest growing economies, but also one of the most polarised states. This economic, social and political transformation has led to the emergence of a new Chinese middle class, and understanding the development and the role of this new social group is crucial to understanding contemporary Chinese society. Investigating the new politics of the middle class in China, this book addresses three major questions. First, how does the Chinese state deal with problems of national sovereignty and political representation to create the middle class both as a legitimate category of the people and as an ideal norm of citizenship? Second, how does the recognition of the middle class norm take place in the practice of everyday life? Finally, what kind of risks does the politics of the middle class generate not only for middle class subjects but also for the disenfranchised? In answering these questions, this book examines a set of practices, bodies of knowledge, measures, and institutions that aim to manage, govern, control, and orient the behaviours, gestures, and thoughts of Chinese citizens. This investigation contributes not only to the understanding of the Chinese middle class society but also to the scholarly debate over the relationship between governmental apparatuses, subjectification, and life-building. Drawing on ethnographic information, historical archives, and the media, this book will be of great interest to students and scholars working in the fields of Chinese studies, Chinese politics, ethnic studies and urban studies, as well as those interested in culture, society, class and welfare.
Papers presented at a conference, held at Delhi during 7-9 November.
Middle-class households feel left behind and have questioned the benefits of economic globalisation.
This book portrays the middle class in contemporary China with plain language and precise professional knowledge in an all-round, broad and responsible way from the perspectives of income, property, profession, education, consumption, investment, physiological and behavioral characteristics, history and development. It gives, in a logical order, the reasons for stimulating the rise of the middle class in contemporary China. It emphatically describes what the middle class is and what the middle class in contemporary China looks like. It also analyzes whether the middle class can rise in China and sheds light on the basic thinking, medium and long-term goals, main measures and current work priorities for achieving full rise of the middle class in contemporary China. As China becomes the world's largest economy, the new middle class will be the Chinese people facing the world; as such, this book will be of interest to sociologists, sinologists, political scientists, and economists.
This book includes a series of papers that mainly discuss the proposition of “double middle-income traps.” It analyzes various perspectives of middle-income groups of Russia and China including employment, education, consumption, mobility, social insurance, social values and identity, social and political participation. This book further indicates that the expansion of middle-income groups plays an important role in promoting mass consumption, maintaining continuous and stable economic growth, and overcoming the double middle-income traps. The middle class and middle-income group generally owns higher economic capital and cultural capital and is proved to be the main strength in expanding consumption by many empirical studies. However, the middle class and middle-income group has currently encountered hindrance to upward mobility, life quality, social security and class identity, which prevent the expansion of the middle-income group and improvement of social structure. Through comparing the middle-income groups of these two countries, this book gives us a panoramic view of their social and economic condition. Successfully combining theory and concrete practical guidelines, the book offers a valuable resource for all those active in this dynamic field. The book is important for students, scholars, researchers and professionals in economic and social science fields.
Choice Outstanding Academic Title for 2015 More than three decades of economic growth have led to significant social change in the Peoples Republic of China. This timely book examines the emerging structures of class and social stratification: how they are interpreted and managed by the Chinese Communist Party, and how they are understood and lived by people themselves. David Goodman details the emergence of a dominant class based on political power and wealth that has emerged from the institutions of the Party-state; a well-established middle class that is closely associated with the Party-state and a not-so-well-established entrepreneurial middle class; and several different subordinate classes in both the rural and urban areas. In doing so, he considers several critical issues: the extent to which the social basis of the Chinese political system has changed and the likely consequences; the impact of change on the old working class that was the socio-political mainstay of state socialism before the 1980s; the extent to which the migrant workers on whom much of the economic power of the PRC since the early 1980s has been based are becoming a new working class; and the consequences of Chinas growing middle class, especially for politics. The result is an invaluable guide for students and non-specialists interested in the contours of ongoing social change in China.
Youth are, by definition, the future. This book brings initial analyses to bear on youth in the five BRICS countries: Brazil, Russia, India, China and South Africa, which are home to nearly half of the world's youth. Very little is known about these youth outside of their own countries since the mainstream views on 'youth' and 'youth culture' are derived from the available literature on youth in the industrialized West, which is home to a small part of the world's youth. This book aims to help fill in this gap.The handbook examines the state of youth, their past, present and permits the development of insights about future. The BRICS countries have all engaged in development processes and some remarkable improvements in young people's lives over recent decades are documented. However, the chapters also show that these gains can be undermined by instabilities, poor decisions and external factors in those countries. Periods of economic growth, political progress, cultural opening up and subsequent reversals rearticulate differently in each society. The future of youth is sharply impacted by recent transformations of economic, political and social realities. As new opportunities emerge and the influence of tradition on youth's lifestyles weakens and as their norms and values change, the youth enter into conflict with dominant expectations and power structures.The topics covered in the book include politics, education, health, employment, leisure, Internet, identities, inequalities and demographics. The chapters provide original insights into the development of the BRICS countries, and place the varied mechanisms of youth development in context. This handbook serves as a reference to those who are interested in having a better understanding of today's youth. Readers will become acquainted with many issues that are faced today by young people and understand that through fertile dialogues and cooperation, youth can play a role in shaping the future of the world.