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This paper offers remarkable insights into the German food market and its consumers. A solid theoretical foundation is laid by classical as well as modern authors. The works of these authors form the basis for the theoretical analysis on a social determination of taste. In the following, the field of sociology of consumption is taken into account and analysed. In the practical part, consumers are researched using lifeworlds as a tool of categorization of German households. In the market research economy, lifeworlds are widely perceived as an appropriate tool for researching present and future market developments. The analysed empirical data on purchasing behaviour was provided by the market research study Typology of Desires 2010. Results in the direction of a social determination of taste offer valuable perceptions for theorists and practitioners alike.
Focusing on the challenges of the transition to responsible, sustainable lifestyles, this book examines developments over the last decade in relation to: - the creation of awareness of consumer citizenship, civic involvement and environmental stewardship - research, projects and publications on education for responsible living - the creation and implementation of relevant teaching methods and materials - policies on education for sustainable consumption and lifestyles - global processes for education on sustainable development The articles deal with topics related to policy support, institutional approaches, educators, young people, and local communities. They draw attention to successful initiatives and reflect upon what still needs to be done. The book also looks at the roles that central actors such as PERL (The Partnership for Education and research about Responsible Living) play in this process.
Health, Food and Social Inequality investigates how vast amounts of consumer data are used by the food industry to enable the social ranking of products, food outlets and consumers themselves, and how this influences food consumption patterns. This book supplies a fresh social scientific perspective on the health consequences of poor diet. Shifting the focus from individual behaviour to the food supply and the way it is developed and marketed, it discusses what is known about the shaping of food behaviours by both social theory and psychology. Exploring how knowledge of social identities and health beliefs and behaviours are used by the food industry, Health, Food and Social Inequality outlines, for example, how commercial marketing firms supply food companies with information on where to locate snack and fast foods whilst also advising governments on where to site health services for those consuming such foods disproportionately. Giving a sociological underpinning to Nudge theory while simultaneously critiquing it in the context of diet and health, this book explores how social class is an often overlooked factor mediating both individual dietary practice and food marketing strategies. This innovative volume provides a detailed critique of marketing and food industry practices and places class at the centre of diet and health. It is suitable for scholars in the social sciences, public health and marketing.
This volume studies the intersection of capital and ecology primarily in one of the most sensitive geographies of the world, the Eastern Himalayan region. It looks at how the region has become a melting ground of neoliberal developmentalism and ecological subjectivities with the penetrating forces of global and state capitalism, economic projects, and complex power relations. The essays in the volume argue that specific focus on energy infrastructure and energy production has pushed technology and capital towards asset building which has had an adverse effect on the environment, labour relations, indigenous knowledge systems, and traditional livelihood practices in the area. They look at assets like mega dams, electricity transmission networks, natural gas grids, infrastructural and developmental projects, and other alternative ventures which require interventions in the natural world and its resource deposits. Interdisciplinary in approach, the volume adopts a variety of lenses — developmentalism, state strategy, indigenous voices, geopolitics, and environmentalism — to provide a unique and alternative narrative on the various dimensions of the ecological risks and livelihood threats. It will be of great interest to scholars and researchers of politics, development studies, indigenous studies, and Asian studies.
With the advent of liquid modernity, the society of producers is transformed into a society of consumers. In this new consumer society, individuals become simultaneously the promoters of commodities and the commodities they promote. They are, at one and the same time, the merchandise and the marketer, the goods and the travelling salespeople. They all inhabit the same social space that is customarily described by the term the market. The test they need to pass in order to acquire the social prizes they covet requires them to recast themselves as products capable of drawing attention to themselves. This subtle and pervasive transformation of consumers into commodities is the most important feature of the society of consumers. It is the hidden truth, the deepest and most closely guarded secret, of the consumer society in which we now live. In this new book Zygmunt Bauman examines the impact of consumerist attitudes and patterns of conduct on various apparently unconnected aspects of social life politics and democracy, social divisions and stratification, communities and partnerships, identity building, the production and use of knowledge, and value preferences. The invasion and colonization of the web of human relations by the worldviews and behavioural patterns inspired and shaped by commodity markets, and the sources of resentment, dissent and occasional resistance to the occupying forces, are the central themes of this brilliant new book by one of the worlds most original and insightful social thinkers.
CSA Sociological Abstracts abstracts and indexes the international literature in sociology and related disciplines in the social and behavioral sciences. The database provides abstracts of journal articles and citations to book reviews drawn from over 1,800+ serials publications, and also provides abstracts of books, book chapters, dissertations, and conference papers.
Cities are defined by their complex network of busy streets and the multitudes of people that animate them through physical presence and bodily actions that often differ dramatically: elegant window-shoppers and homeless beggars, protesting crowds and patrolling police. As bodies shape city life, so the city’s spaces, structures, economies, politics, rhythms, and atmospheres reciprocally shape the urban soma. This collection of original essays explores the somaesthetic qualities and challenges of city life (in Europe, Asia, Africa, and the Americas) from a variety of perspectives ranging from philosophy, urban theory, political theory, and gender studies to visual art, criminology, and the interdisciplinary field of somaesthetics. Together these essays illustrate the aesthetic, cultural, and political roles and trials of bodies in the city streets.
Born on the eve of China’s Cultural Revolution, Ping Fu was separated from her family at the age of eight. She grew up fighting hunger and humiliation and shielding her younger sister from the teenagers in Mao’s Red Guard. At twenty-five, she found her way to the United States; her only resources were $80 and a few phrases of English. Yet Ping persevered, and the hard-won lessons of her childhood guided her to success in her new homeland. Aided by her well-honed survival instincts, a few good friends, and the kindness of strangers, she grew into someone she never thought she’d be—a strong, independent, entrepreneurial leader. “She tells her story with intelligence, verve and a candor that is often heart-rending.” —The Wall Street Journal “This well-written tale of courage, compassion, and undaunted curiosity reveals the life of a genuine hero.” —Booklist (starred review) “Her success at the American Dream is a real triumph.” —The New York Post
The Millennium Dome, Braveheart and Rolls Royce cars. How do cultural icons reproduce and transform a sense of national identity? How does national identity vary across time and space, how is it contested, and what has been the impact of globalization upon national identity and culture?This book examines how national identity is represented, performed, spatialized and materialized through popular culture and in everyday life. National identity is revealed to be inherent in the things we often take for granted - from landscapes and eating habits, to tourism, cinema and music. Our specific experience of car ownership and motoring can enhance a sense of belonging, whilst Hollywood blockbusters and national exhibitions provide contexts for the ongoing, and often contested, process of national identity formation. These and a wealth of other cultural forms and practices are explored, with examples drawn from Scotland, the UK as a whole, India and Mauritius. This book addresses the considerable neglect of popular cultures in recent studies of nationalism and contributes to debates on the relationship between ‘high' and ‘low' culture.
Brands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.